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PACIFIC NORTHWEST'S
Combine Massachusetts/ New Hampshire, Connecticut and Rhode Island and you'll approximate, in area, the tremendous new market created by the KIMA-TV, three-station network. No other single medium in the Northwest delivers a market as large (over 40,000 square miles), as rich, as valuable— as EXCLUSIVE!
market data
POPULATION
(Urban Population 5"'87S
(Rural Population 261.900)
FAMILIES ... 249,975) EFFECTIVE BUYING INCOMF '5''925
GROSS FARM iNCOME $$ J'^'000
RETAIL SALES "34,735,000
FOOD SALES *°32,5ol,000 GENERAL MERCHANDISE «' 35.6 1 4.000
DRUG SALES ND'SE $430,890,000
AUTOMOTIVE SALES I 21,335,000
Yakima, Washington
\ KiPR'TV omAj KLEW-TV
Pas<e, Wash.
UwisloB, Idaho
See
WEEr> TELEVISION
Pocfic Northwest: ART MOORE
Page 216 • October 15, 1956
Jan. 27: Receiver production hit all-time high of 15 million sets in 1946, Radio Mfgrs. Assn. reports.
Feb. 3: Competing color systems are viewed by FCC as prelude to direct testimony at hearing on CBS petition for approval of commercial licenses for color tv stations now.
Feb. 1 0: CBS and NBC work out plan with NAB to become associate, rather than active members.
Feb. 10: Climaxing two-year drive, MBS signs 400th affiliate.
Feb. 17: Money paid AFM by recording companies will be spent for free public concerts, James C. Petrillo announces; nearly $2 million already collected. Feb. 24: Tests prove Stratovision feasible, Westinghouse tells FCC. March 3: Clear Channel Broadcasting Service asks FCC to investigate characteristics of daytime am skywaves. March 10: Commodore Edward M. Webster is nominated for FCC post. March 10: Joseph H. Ream, CBS vice president and secretary, is elected executive vice president of network. March 24: FCC denies CBS petition for commercial color tv operation, sends color back to labs for continued search for "satisfactory" system.
April 7: Carl Haverlin, MBS station relations vice president, is appointed first paid president of BMI at salary of $35,000 a year.
April 7: U.S. now has 35.9 million radio families (93% of all homes) who listen a total of 150.8 million hours a day, according to surveys made by Market Research Co. of America and A. C. Nielsen Co. for CBS. April 14: E. M. Webster is sworn in as FCC commissioner.
April 21: Justin Miller, NAB president, urges stations to editorialize despite Mayflower case edict.
April 28: FCC denies renewal of license to WORL Boston on basis of concealed ownership.
April 28: Fred Allen uses gag about network vice presidents which NBC had ruled out and is cut off air while he tells it; story is front-paged across nation as agency demands rebate for the 35 seconds of dead air. May 12: Senate votes to ban union-controlled "slush funds" in amendment to Labor Bill; would permit payments such as those made to AFM by record manufacturers only if funds jointly administered by union and management. May 26: WGAR Cleveland wins grant for 1220 kc and 50 kw after long fight with WADC Akron, whose application was denied solely on program grounds, FCC states.
June 9: AT&T files proposed rates for coaxial cable intercity tv program service; base rate of $40 per mile per month for eight-hour daily service is called exorbitant. June 23: Withdrawing reappointment of Comr. Ray C. Wakefield for another sevenyear term, President Truman sends name of Rep. Robert F. Jones (R-Ohio) to Senate for confirmation as an FCC Commissioner. June 30: Within an hour, Taft-Hartley Act becomes law and Supreme Court upholds constitutionality of Lea Act ban on featherbedding.
July 7: NAB referendum provides associate membership status for networks by
vote of 629 to 28.
July 7: Abolition of federal ban on new construction lets broadcasters go ahead with building plans.
July 7: FCC proposes to approve sale of KMED Medford to Medford Radio Corp. which matched prior offer of Gibson Broadcasting Corp.; decision is first under Avco Rule "auction" provision in which approval went to competing bidder rather than to original "purchaser."
July 1 4: Brig. Gen. David Sarnoff becomes board chairman as well as president of RCA on retirement of former board chairman, Gen. James G. Harbord. July 14: Senate confirms Robert F. Jones for seat on FCC.
July 28: FCC gets largest peacetime budget as both houses of Congress approve 1948 appropriations of $6,240,000. July 28: A 15-point plan for permanent continuous operation of BMB is approved, with ANA, AAAA and NAB support. Aug. 4: Finch Telecommunications demonstrates Colorfax, full color facsimile process.
Aug. 1 8: Survey of NAB member stations shows average of commercial time is 66%, sustaining 34%, well within Blue Book 8020 ratio.
Sept. 1: RCA offers to help other manufacturers get started in production of tv receivers by disclosing complete technical data of RCA's own new model. Sept. 22: Fm Assn. convention plans aggressive promotion of fm in year ahead; Everett L. Dillard, founder and president of Continental (fm) Network, is elected FMA president.
Sept. 22: Self-regulation is theme of NAB convention; NBC and CBS affiliated meetings plump for code in preconvention sessions; convention votes for self-improvement code "to be promulgated as expeditiously as possible"; new NAB board, on day following convention, adopts new standards of practice, to become effective Feb. 1, 1948; move made despite warning by Procter & Gamble vice president Neil McElroy that radio's biggest customer would not favor any move to limit radio's commercial flexibility.
Sept. 29: National Assn. of Station Representatives is formed at five-hour meeting in New York called by Paul H. Raymer and Edward Petry; goal is promotion of spot radio.
Oct. 6: National Assn. of Station Representatives files complaint with U.S. Attorney General and FCC against CBS for assuming representation for non-network sales of affiliates formerly represented by NASR members.
Oct. 13: Charles R. Denny Jr. resigns as FCC chairman to join NBC as vice president and general counsel. Oct. 13: First telecast from White House is made when President Truman addresses nation on food conservation. Oct. 20: Government renews prosecution of AFM President James C. Petrillo; files amended bill of criminal information in U.S. District Court in Chicago. Oct. 27: AFM orders members to stop making recordings and transcriptions as of Dec. 31 "and never again to make them." Nov. 10: MBS subscribes to BMB, bringing all networks into industry research organization as earlier subscriptions of ABC,
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