Broadcasting Telecasting (Oct-Dec 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000459
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

One Score and Five Years Ago . . . A lot of history has been made during the twenty-five years since "Broadcasting" began to serve the radio industry. And we now seem to have gone full cycle in programming to public taste. Remember in 1931 that the leaders among radio stations did not allow price mentions? Remember the great appeal of "soft sell" announcers like Norman Brokenshire, Frank Gallup, John Reed King, Frank Knight, David Ross and other great names? As audiences grew, the competition increased, and so did the sound and fury. Then some radio stations began to specialize. The Music Station for Southern California It was 1938 when KFAC programmed its first concert. The audience acceptance of that first hour led to the gradual development of KFAC as it is today — the music station of Southern California. Over 50% of the radio homes of this area listen to KFAC during the week, according to Pulse. Twenty-seven of our advertisers have been with us two years or more. They have found that the KFAC "soft sell" does sell. Our business reflects the growing awareness of this fact. We are happy to have played our part in the development and progress of the still young industry which "Broadcasting»Telecasting" serves so well.