Broadcasting Telecasting (Oct-Dec 1956)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000689
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
March 21, 2024
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I ;sonny sometimes what you don't know can hurt you!" . "Made you a timebuyer, did they? Man of decision? Packing your head with market data, availabilities, cost-per-thousand, smart schedulingangles, huh? "Don't look so surprised," smiles Billy Reed, super-host at New York's Little Club, "I know about these things. Why not, with all the big time-buying pros we get in here? Your own radio-TV head, for instance. ^ ised me up yesterday on something I never knew . . "What? Well, it's no secret to the experts, I suppose. Couple of sure stations up in Maine — WABI Radio and WABI-TV. Powerhouse combination . . No. 1 in the hottest part of a state that's headed places! Nearly half a million customers now, spending over half a billion this year, he says. You go making up any schedules without WABI and W ABI-TV, son, and it's back to the mailroom for you!" Might not be that bad, of course. But the oracle of The Little Club sure has his ^ facts right on radio and TV in Maine! What kind of shape are yours in? wabi A "TV A~ •• George P. Hollingbery— Nationally Z\ JV/I RePresen,ed by : Kettell-Carter New England BANGOR, MAINE \/ General manager: Leon P. Gorman, Jr.