Broadcasting Telecasting (Oct-Dec 1956)

Record Details:

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In Baltimore, that's W-I-T-H . . . any way you read radio standings. • W-I-T-H has twice as many advertisers as any competitor. • W-I-T-H delivers more listeners per dollar than any competitor. • W-I-T-H is first by far in out-of-home audience — and reaches 74%* of all Baltimore homes every week. It's the popular station that folks tune in first and automatically. • W-I-T-H "pinpointed power" is made-to-order to blanket Baltimore's 15-mile radius at low, low rates — with no waste coverage. • W-I-T-H is a proven master of "merchandising your advertising." We could go on — but we think you've already got your answer. * Cumulative Pulse Audience Survey Buy Tom Tinsley President R. C. Embry CONFIDENCE National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington. Forjoe & Co. in Chicago, Seattle, San Francisco, Los Angeles, Dallas, Atlanta.