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Tall Tower Test
(You're on your honor. No peeking. — Il^V-fsssr^ y Give yourself the day off for aach correct answer, but don't start until you finish reading this. Answers right
here: A, A, A, A, A, C. A score of more than a hundred will be regarded with suspicion. ^^^^^^^^^ Any thing over 90 is above average terrain. Skip the whole thing if you are bothered by vertigo on a high milking stool.)
9
pWMT-TV's new RCA-IDECOtower will be the tallest structure between (A) Oklahoma and the North Pole; y4~^LJ~TJ 0*) The Top of the Mark and four Martinis; (C) Oslo and Forest Lawn.
Trade magazines underwrite 100% of the cost of building new tv towers because it
fills their books with advertising,
(A)
(B)
TRUE
FALSE
c
WMT-TV's new tower will be a quarter of a mile high. This height is equivalent
to: (A) 135-story//.''
building; (B) Katz rep who has just s igned^—
General Motors; (C) Top of Old Smokey
"Above average terrain" means: (A) Something nobody understands except honor
graduates /y Z^'-^^Y °f M.I.T.; (B) Real estate about which there is nothing unusual; (C) Train with two-story club c ar . ^r, = ; i | . j^
WMT-TV's new tower, 1450' above average terrain, will deliver an "A" signal in 0
Cedar Rapids and Waterloo, and the best signal of any station serving Dubuque. Cedar Rapids, Waterloo and Dubuque are: (A) Three of the six largest cities in Iowa; (B) Fictitious places the girl comes from in Studio One dramas
(C) Battle sites of Napoleonic wars.
Confronted with the above, time buyers should: , (A) Tell us vertigo; (B) Laugh
O
like hell;
(C) Seriously consider placing business on the CBS station
that dominates Eastern Iowa even without a new tower
^(i.e., call L' Homme Katz)
Page 14 • November 26, 1956
Broadcasting • Telecasting