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STORM CENTRAL went into actual operation at 6:45 PM when Newsman Van Cantfort, in introducing his Dateline Erie News Telecast said, "Welcome to News Central, or should I say Storm Central." From that moment WICU began a news coverage operation which was to last 78 hours and 22 minutes and contain 10 hours and 52 minutes of simulcast public service announcements over WICU-TV and WIKK radio.
30 inches of snow in 30 hours covers Erie area.
10,000 phone calls routed in 24-hour period.
• COMMENDATION: . . .
An adequate supply of blood was assured St. Vincent Hospital as a result of appeals over station WICU.
TO STORM CENTRAL . .
of phone calls . . . relaying urgent appeals . . . while maintaining 78 hours of news and simulcast public service.
The "Storm Central" impression of WICU is indelible : reliable eye and ear reporter, trusty shoulder in emergency, helping hand in the community, sun-shine entertainer and stormtime friend.
"Storm Central" indicates that around Erie, WICU combines instantaneous reporting with vital public service programming — a minor marketing fact perhaps, but a major factor concerning advertisers, their product distribution programs and their spot segment campaigns.
CHANNEL
Represented Nationally By EDWARD PETRY AND CO., INC.
Detroit • San Francisco • St. Louis • Los Angeles
CIVILIAN DEFENSE MOBILIZATION . . . Announcer Dave Forsyth (in boots) meets with local CD officials in restaurant where first efforts were made to mobilize the local units. With many people away from their homes for the Thanksgiving Holiday and communications lines jammed, WICU-WIKK handled the brunt of CD communications for the first thirty hours.