Broadcasting Telecasting (Oct-Dec 1956)

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Saginaw Story While we rested... This advertiser tested! We don't like to rest on our laurels . . . but this was one time we couldnjf help ourselves. A leading advertiser in the Saginaw-Bay City-Midland area wanted the best buy for his radio dollars. Our surveys showed WSAM to be the best buy. However, taking nothing for granted, this advertiser conducted an independent survey in this rich Tri-City Michigan area to be absolutely sure which radio station reached the most prospects for the least amount of money. Needless to say, WSAM led all the rest in his survey, too, and WSAM got the order — for the entire year! Proof again that WSAM's progressive programming of the big three in radio today — news, music, and sports — is what it takes to get and hold 1 By Buying 2 or More of these Powerful Stations WKMH WKMF WKHM WSAM Dearborn-Detroit Flint, Mich. Jackson, Mich. Saginaw, Mich. Jackson Broadcasting & Television Corp. BUY ALL 4 STATIONS SAVE 15% BUY ANY 3 STATIONS SAVE 10% BUY ANY 2 STATIONS SAVE 5% Fr»d A. Knorr, Pret. Richard Schoier,Mg. Director Repressed by HEADIEY-REED SAGINAW, MICHIGAN KNORR BR O A D CAS TIN G C DONALD H. QUINN Page 24 • December 10, 1956 on all accounts WHEN Donald H. Quinn moved to New York in 1946 following his release from the Navy, he decided to look for a job that was "interesting." A family friend suggested that he might like the advertising business. Today Mr. Quinn is gratified that he accepted the friend's counsel. In the intervening 10 years, he has progressed from mail boy at Lennen & Mitchell (now Lennen & Newell) to vice president in charge of media for Doherty, Clifford Steers & Shenfield, New York. Mr. Quinn was born in Northampton, Mass., Aug. 11, 1923, and attended local schools. Shortly after graduation from high school, he entered the New York State Maritime Academy at Fort Schuyler, N. Y., and the following year (1943) was graduated as an ensign in the U. S. Naval Reserve, remaining on active duty until 1946. His first post-war job as a mailroom boy for Lennen & Mitchell lasted four months, and then he was shifted to the agency's research department. Several months later, he was named an assistant timebuyer. He remained with the agency until the spring of 1949, when he resigned to join the timebuying department of Ruthrauff & Ryan, New York. In 1951, he became a timebuyer for Pedlar & Ryan, New York, and in October 1952 he was appointed head timebuyer at DCS&S. He was promoted to director of media in April 1954 and was named a vice president last spring. Mr. Quinn heads a staff of 19 people in the media department of Doherty, Clifford, Steers & Shenfield, of which six are timebuyers. Mr. Quinn realizes the useful purposes to which radio and tv can be utilized on behalf of clients, though he also recognizes the value of other media, depending on marketing requirements. As an indication of DCS&S' confidence in radio and tv, Mr. Quinn points out that in 1956 approximately $6.7 million (about 50% of the agency's total billings) was allocated to the broadcast media. In April 1951, Mr. Quinn married Margot Ryan of Larchmont, N. Y., They live in Bronxville, N. Y., with their two children, Susan, 4, and Douglas, 3. Broadcasting • Telecasting