Broadcasting Telecasting (Oct-Dec 1956)

INTERNATIONAL MP' COMPETITION COMBINED IN ATLANTA says Harry A. Binford, Jr. Bearden, Thompson, Frankel & Eastman, Scott . Atlanta, Georgia Details upon request 10 E. 44th St., New York 17, Oxford 7-5880 CBC Governors Board To Meet in Vancouver POWER INCREASES for radio and television stations and applications for two new radio stations will be heard by the board of governors of the Canadian Broadcasting Corp. at its 103rd meeting Jan. 4 in the studios of CBU Vancouver, B. C. This marks one of the few meetings of the CBC board ever held in western Canada. New radio stations are being requested at Amherst, N. S., by Amherst Broadcasting Co. Ltd. for 250 w on 1400 kc, and by Soo Line Broadcasting Co. Ltd., at Weyburn, Sask., for 250 w on 1340 kc. Power increases will be asked by CHED Edmonton, Alta., from 1 kw on 1080 kc to 10 kw day and 1 kw night on same frequency; by CJVI Victoria, B. C, from 5 kw on 900 kc to 10 kw on same frequency; by CFOR Orillia, Ont., from 5 kw day and 1 kw night to 10 kw day and 1 kw night on present 1570 kc frequency; by CKPR Fort William, Ont., from 1 kw on 580 kc to 5 kw day and 1 kw night on 580 kc; by CHUM Toronto, Ont., from 1 kw daytime on 1050 kc to 2.5 kw fulltime on same frequency; by CKAC Montreal, Que., from 10 kw day and 5 kw night on 730 kc to 50 kw on same frequency; and by CKBI Prince Albert, Sask., from 5 kw to 10 kw on 900 kc. A change in frequency only is being asked by CKDM Dauphin, Man., from 1050 kc to 730 kc, keeping present power of 1 kw Media Buyer Sold on Audit Bureau of Circulations Jim Luce Associate Media Director J. Walter Thompson New York, New York "Paid circulation, as measured by the Audit Bureau of Circulations, is the only measurement of reader interest and reader responsiveness. This is simply because paid circulation can only be built and maintained on people who want the publication enough to pay for it. If he loses interest or changes jobs he doesn't renew. Paid circulation is self-purging and the man who pays his money intends to read the periodical. This is the principle behind the Audit Bureau and it's the sound way to buy space." B»T is the only paper in the vertical radio-tv field with A. B.C. membership . . . your further guarantee of integrity in reporting circulation facts. B»T, with the largest paid circulation in its field, is basic for subscribers and advertisers alike. BROADCASTING TELECASTING THE BUSINESSWEEKLY OF RADIO AND TELEVISION Page 112 December 10, 1956 daytime and 250 w nighttime. Six British Columbia stations are requesting a change in frequency to 1 130 kc, five of them with power increases to 10 kw. CHWK Chilliwack wants to move to 1130 kc from 1270 kc and increase power from 1 kw to 10 kw; CKOV Kelowna, is requesting same power increase and shift from 630 kc; CHUB Nanaimo from 1570 kc with 1 kw; CKNW New Westminster, from 1320 kc with 5 kw; and CKLG North Vancouver, from 1070 kc with 1 kw. CKWX Vancouver, is asking for the frequency shift from 980 kc and power increase from 5 kw to 50 kw. CJOB Winnipeg, Man., is requesting an increase from 250 w on 1340 kc to 10 kw on 730 kc. The station has been authorized to move to 680 kc with 5 kw daytime and 2.5 kw nighttime, but has not implemented this authorization. CFPA-TV Port Arthur, Ont., has asked for an increase in power on ch. 2 from 5.1 kw video and 2.55 kw audio to 28 kw video and 15 kw audio. CFPA-TV also has asked for a change in ownership from Ralph H. Parker Ltd. to Thunder Bay Electronics Ltd. Twenty stations are to present requests for share transfers at the Vancouver meeting. Progressive-Conservative Party Charges CBC with Discrimination CHARGES THAT the Canadian Broadcasting Corp. plans discrimination against the Progressive-Conservative Party's leadership convention at Ottawa Dec. 12-14 have been made. The Progressive-Conservative Party, Canada's official opposition party, is electing a new leader to succeed George Drew, who retired because of ill health. CBC will cover the three-day convention, but will not televise the keynote speech by Nova Scotia Premier Stanfield Dec. 12 at 9 p.m., when Kraft Theatre is on the tv network, though it will carry the speech on its radio network. The political party stated that CBC carried all U. S. network political party conventions in detail, as well as the elections, at a loss of sponsored time. CBC claims that its coverage was settled with the party's officials a month ago; that it is telecasting three afternoon sessions and the evening session Dec. 13, and cannot now change its evening schedule to take care of the keynote address. Aussie 1954-55 Radio Revenue Reaches Record $18.7 Million TOTAL revenue of Australia's 106 commercial radio stations during the 1954-55 financial year was £6,686,924 ($18,723,387.20), an increase of £1 million over the previous year according to the annual report of Australia's Control Board. Of the 106 stations, 95 made a profit, the report shows. Although only four commercial stations have been started since the 1951 financial year, the industry's total revenue since that year (approximately $10 million) has nearly doubled, according to the board's figures. The board attributed last year's increase in revenue to both higher rates and an increase in the use of radio as an advertising medium. Broadcasting • Telecasting