We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
FIRST
The young lady's name is Norma Gilchrist.
First person Southern California homemakers turn to for food and fashion information.
First person on television ever to be honored with the Life Line Trophy from the Grocery Manufacturers of America for the best job of selling food products.
First person you need to sell your product in Southern California.
Los Angeles Times-MGM Television
Represented nationally by
m
BL.AIR-TV
L I
mm
Page 24 • December 31, 1956
WINIFRED THERESE HARRIS
on all accounts
MANY advertising agency workers head for the "greener pastures" of New York when seeking better opportunities, but Winifred Therese (Peg) Harris reversed her field and left New York for San Francisco.
It has been more than eight years since Peg Harris abandoned the "big town" for the "city that knows how." Currently she is a media director for Guild, Bascom & Bonfigli, San Francisco, handling the RalstonPurina and Skippy peanut butter division of Best Foods Co. accounts — both active in television — and the Harry & David account (active in magazines). Ralston-Purina sponsors Bold Journey, Skippy You Asked For It and Galen Drake, all on NBC-TV.
Miss Harris is one of three media directors at GB&B, which operates on a group plan with each director assigned to the printed as well as broadcast media. She reports she likes this system "a lot better than the specialized method, since it gives each of us a chance to know as much as possible about the accounts on which we work."
She was born in Jersey City and was educated in various New York schools and at the convent of St. Maur in Yokohama, Japan. She held various secretarial and administrative positions in New York, including service with the National Assn. of Magazine Publishers until 1948, when she decided to leave New York for San Francisco.
Her first position in the west coast city was as secretary to the president and executive vice president of Botsford, Constantine & Gardner Adv. Five months later, she was given responsibility over media. She remained with Botsford until February 1952, when she joined GB&B's media department.
Miss Harris echoes her agency's view on the effectiveness of television, but offers no detailed reasoning, except to say that tv "is an effective mass medium, which has sold a lot of merchandise for all our clients." She points out that of an estimated $8 million in yearly billings at Guild, Bascom & Bonfigli, about 80% is earmarked for television.
Miss Harris, who is single, enjoys swimming, golf, bridge, reading and cooking. She is a member of the executive board of the Old St. Mary's Center in San Francisco.
Broadcasting
Telecasting
i mm