Broadcasting Telecasting (Oct-Dec 1956)

Page scan 0001780 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1956
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001780
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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HOW CLIENTS PLAYED HOPSCOTCH ALONG AGENCY ROW DURING '56 IT WAS a big year for account changes among the major advertising agencies. Biow-Beirn-Toigo disappeared from the agency list, dwindling from a $50 million billing in 1953 to about $12 million in February of 1956 and finally, in midyear, ceasing operation. The year's switches involved clients representing Account Revlon Products (bulk of products) Jos. Schlitz Brewing Van Camp Sea Food Trans-World Airlines Packard Div., StudebakerPackard Old Agency New Agency Norman, Craig & Kummel BBDO Emil Mogul C. J. LaRoche Dowd, Redfield & Johnstone Lennen & J. Walter Newell to Thompson Biow Co. Brisacher, Wheeler & Staff BBDO Ruthrauff Ryan to D'Arcy & Erwin, Wasey Foote, Cone & Belding Benton & Bowles Bayuk Cigars D'Arcy Bosco (Corn Products Refining) British Overseas Airways & B.W.I.A. Franco-American Div., CampbellSoups Chunkv Chocolate ' Lily-Tulip Cup General Mills Al Paul Lefton Feigenbaum & Wermen Greenshaw & Rush Ruthrauff & Donahue & Ryan Coe Foote, Cone Victor A. & Belding Bennett Ogilvy, Benson & Mather Hilton & Riggio to MacManus, John & Adams Al Paul Lefton William Esty Bon Ami Fulham Bros, (foods) Stokely-Van Camp foods Foremost Dairies Photolamp Div., GE Elgin National Watch Tv Set Div., GE Blatz Brewing Norman, Craig & Kummel TathamLaird Calkins & Holden Guild, Bascom & Bonfigli BBDO Young & Rubicam Maxon Inc. Norman, Craig & Kummel Leo Burnett Grey Adv. Grey Adv. DancerFitzgeraldSample BBDO TathamLaird KnoxReeves Adv. Ruthrauff & Ryan Doherty, Clifford, Steers & Shenfield Lennen & Newell BBDO Grey Adv. J. Walter Thompson Young & Rubicam Kenyon & Eckhardt millions of dollars in advertising budgets and ranged from tobacco firms (Philip Morris, Chesterfield, L&M, Bayuk cigars) to beer (Schlitz, Blatz, Jacob Ruppert) to foods, airlines and countless other products and services. A list including most major account switches which made news in the ad field during the year follows. Account Old Agency New Agency Account ColgatePalmolive Old Agency New Agency Standard Brands Geyer (Tetley Tea) Minnesota Min BBDO ing & Mfg. Procter & Gam Biow Co. ble (Shasta, Lilt, Fluffo) Hudson Pulp & Biow Co. Paper Lanolin Plus Langendorf United Bakeries Philip Morris Benrus Watch Bond Clothes Armstrong Rubber Julius Wile Sons & Co. Seeman Bros. (White Rose foods) Liggett & Myers Tobacco Biow Co. Biow Co. Biow Co. Biow Co. Biow Co. Biow Co. Biow Co. Biow Co. Cunningham & Walsh Ogilvy, Benson & Mather MacManus, John & Adams Grey Adv. TathamLaird Norman, Craig & Kummel Russel M. Seeds Compton Adv. N. W. Ayer & Son Lennen & Newell Joseph Katz Compton Adv. Lennen & Newell Anderson Cairns Anderson Cairns & & Warner-Lambert Pharmaceutical (Sportsman Div.) Ceribelli & Co. (anti-acid preparation) Garrett & Co. (Virginia Dare wines) Good Humor Corp. White Rock Corp. Admiral Corp. Riggio Tobacco (Regent cigarettes) William Underwood Co. (meats) Sleep-Eze Co. DancerFitzgeraldSample (for L&M cigarettes) McCannErickson (for Chesterfields) David J. Norman, Mahoney to Craig & MacManus, Kummel John & Adams David J. Mahoney David J. Mahoney David J. Mahoney David J. Mahoney Russel M. Seeds L. H. Hartman & Co. BBDO M. B. Scott Co. MacManus, John & Adams MacManus, John & Adams MacManus, John & Adams MacManus, John & Adams Henri, Hurst & McDonald MacManus, John & Adams Kenyon & Eckhardt Van Der Boom, Hunt & McNaughton Lever Bros. (Spry) Simoniz Co. Gordon Baking Co. E. I. DuPont de Nemours (Finishing Div.) ' Block Drug Co. J. B. Williams & Co. (Conti Div.) Armstrong Cork (building products) Philco Corp. (Consumer Divs.) Zenith Easy Washing Machine Warner-Lambert Pharmaceutical (Richard Hudnut Div.) Texas Co. Procter & Gamble (Camay) Waltham Watch Mars Inc. (candies) Purex Corp. (Manhattan soap) C. F. Mueller Co. Newsweek magazine Hudson Motors Div., American Motors Lentheric Div., Helene Curtis Industries Greyhound Bus Lines National Airlines Zonite Products (Lady Esther) U. S. Tobacco Co. Flav-R-Straws Bryan Houston and William Esty John W. Shaw Adv. Ted Bates Norman, Craig & Kummel Lennen & Newell Foote, Cone Kenyon & & Belding Eckhardt Sullivan, Stauffer, Colwell & Bayles Cunningham & Walsh BBDO Harry B. Cohen Emil Mogul Dowd, Redfield & Johnstone Bermingham, Castleman & Pierce BBDO Hutchins Adv. BBDO BBDO Kenyon & Eckhardt Erwin, Wasey & Co. Kudner Agency Benton & Bowles John C. Dowd Co. Young & Rubicam N. W. Ayer & Son N. W. Ayer & Son Sullivan, Stauffer, Colwell & Bayles Lawrence C. Gumbinner Adv. Doherty, Clifford, Steers & Shenfield & Ogilvy, Bsnson Mather BBDO Earle Ludgin Earle Ludgin Sullivan, Stauffer, Colwell & Bayles G. M. Basford Co. Cunningham & Walsh Leo Burnett Weiss & Geller Leo Burnett KnoxReeves Scheideler & Weiss & Beck Geller Scheideler & Beck Scheideler & Beck Brooke, Smith, French & Dorrance Grant Adv. Calkins & Holden Bryan Houston Geyer Adv. Beaumont & Hohman Grant Adv. DancerFitzgeraldSample Kudner Agency Dowd, Redfield & Johnstone Earle Ludgin Gordon Best Weiss & Geller Grey Adv. Hoite Agey Adv. Donahue & Coe C. J. LaRoche Ruthrauff & Ryan Page 28 December 31, 1956 Broadcasting Telecasting \ I II