Broadcasting Telecasting (Oct-Dec 1956)

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NOTICE TO EDITORS— This advertisement currently appears in leading national magazines. For more than 30 years, Metropolitan Life has sponsored similar messages on national health and safety. Because of public interest in the subject matter of these advertisements, Metropolitan offers all news editors (including radio news editors), free use of the text of each advertisement in this series. The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety. AT 83 THOMAS A. EDISON made pioneering studies on the production of synthetic rubber. AT 79 PADEREWSKI was still a master of the piano, giving concerts before large audiences. AT 83 ALFRED TENNYSON published one of his most memorable poems, Crossing the Bar. /\T 78 BENJAMIN FRANKLIN was ambassador to France; wrote his autobiography after 80. Will your later years be ones off achievement and contentment? If you think about the many contributions which older people have made to the world . . . you realize how rewarding life's later years can be. Today, more people than ever are proving that the years beyond 65 are not years to be idly spent . . . they are years to be actively enjoyed! If you want your later years to be healthy, happy, active ones . . . and who does not? . . . here are some important things which you should begin to do now: 1. Adopt the right outlook on aging. Do not worry about old age. Worry will not delay it; more likely this will hasten it. Face up squarely to the problems of aging . . . and plan your life so you can meet future challenges. 2. Broaden your horizons as you grow older. "Mental adventure," whether it be in absorbing hobbies or in activities devoted to helping others, will stand you in good stead during your leisure years. "To learn what is new is to remain young." 3. Take stock of your health. Complete medical check-ups annually after you are 35 or 40 can help assure you a healthier life in your later years. Not the least of the benefits which you will get from regular visits to your doctor is medical advice about what you should and should not do as you get along in years. You may have slipped into some bad health habits unknowingly . . . like over-eating or not eating enough of the protective foods ... or not getting enough exercise and sleep. These may seem like small matters to you . . . but good living habits pay off, and you cannot start them too early. Look at the older people around you who have mastered the art of growing old gracefully. Find out what they have done to achieve health and happiness in the sunset years. You may learn a lot that will help you. Indeed, you may live to echo the sentiments of an 80-year-old man who said, "I'm not 80. I'm just 4 times 20!" COPYRIGHT 1956 METROPOLITAN LIFE INSURANCE COMPANY Metropolitan Life Insurance Company (.4 MUTUAL COMPANY) 1 Madison Avenue, New York io, N. Y. Broadcasting • Telecasting December 31, 1956 • Page