We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ADVERTISERS & AGENCIES
Weiss & Geller Report Hits Optimistic Note
THIRTEEN months after losing an account that represented better than half its billings, Weiss & Geller Inc., Chicago, has regained lost ground, is moving to larger quarters and changing its name.
The resignation in December 1955 of the multi-product Toni Co. account, which represented about $7.5 million of the agency's $13.5 million total billings, dealt Weiss & Geller a heavy blow, after it had placed in the country's top 30 radio-tv agencies for three years (1953-55), according to B*T surveys.
Last week, however, in a yearend sum
LATEST RATINGS
NIELSEN
mary of its activities, Weiss & Geller reported it had recouped $6.5 million of the lost billing, registering about $12.3 million in overall billings for 1956, with an estimated $5 to $6 million in broadcast media. By a "conservative estimate," it figures to hit $15 million overall in 1957, on the basis of accounts added this year, and eventually double that figure, according to Edward H. Weiss, president. About half of its total billings is now in television with the agency represented on about ten network tv programs.
The 1956 summary was released with the announcement that the firm has changed its corporate name to Edward H. Weiss & Co. and is moving from 400 N. Michigan Ave. to new quarters in Chicago's London-Guarantee Bldg. on the 16th and 17th floors.
The name change long has been anticipated in view of confusion over the existence of Weiss & Geller Inc. of Chicago and Weiss & Geller of New York — two separate companies with no financial or other connection. The Chicago agency has maintained its own office in New York at 460 Park Ave. and it will become the New York office of Edward H. Weiss & Co., serving as a television production and service branch, with Ed Kogan as manager.
Along with the change of name and address, the agency also reported that, in addition to Mr. Weiss, 1 1 key executives have become stockholders in Edward H. Weiss & Co. Those involved in the modified corporate structure are Irving D. Auspitz, executive vice president; Jack Bard, vice president and media director; Byron A. Bonnheim, vice president and copy director; Bernard J. Gross, vice president and account supervisor; Mary Jane Grunsfeld, director of motivation research; Robert Harris, vice president and account supervisor; Jerome Joss, vice president and account supervisor; Lee King, vice president and creative director; Marvin L. Mann, vice president, secretary, radio-tv director and account supervisor; Kenneth Murison, vice president and account supervisor, and Ernest Stern, treasurer and business manager.
Youngstown Kitchens Schedules Video Tribute to Kate Smith
YOUNGSTOWN KITCHENS will sponsor America's Salute to Kate Smith on the full ABC-TV Network, Sunday, April 28, 9-10 p.m., as a silver anniversary for the vocalist. The show will feature many of the stars that Miss Smith has introduced during the last quarter century. Grey Adv. which is placing the show, is currently negotiating with MCA for stars to appear on the show.
The object for using the one-hour, onetime "spectacular" is to impress dealers and distributors as well as general consumers with Youngstown's new line called Montrey kitchen equipment to go on sale April 29.
Grey's "buy" for the client is its first advertising project for Youngstown Kitchens, which named Grey in mid-December.
Critchfield Delegates Functions
DELEGATION of functions involving creative, research and other departments was announced last week for Critchfield & Co., Chicago, by President Edward P. Nesbitt. Executives and functions for which they are responsible are Clarence E. Russell, creative; Ed E. Deuss, public relations; Sterling Mitchell, promotion; John Grandland, new business, and Robert D. Cunningham, research.
NC&K, Cigar Firm Part
NORMAN, CRAIG & KUMMEL, New York, will no longer handle the account of G. H. P. Cigar Co., New York (El Producto, La Paleno and Lavera cigars) effective today (Monday). The account will be handled direct by the cigar company's media and research director, Andrew Edmond. The cigar firm currently places radio-tv spots regionally on several sports shows.
Broadcasting • Telecasting
TOP TV SHOWS (TWO WEEKS ENDING NOV. 24)
Rank Program T. Ed Sullivan Show
2. Producer's Showcase
3. I Love Lucy
4. Disneyland
5. 6. 7. 8. 9.
10.
G.E. Theatre Jack Benny Show $64,000 Question Chevy Show Perry Como Show
Saturday Color
Carnival "High Button Shoes"
Sponsor Lincoln-Mercury RCA, RCA-Whirlpool Buick
General Foods Procter & Gamble American Motors American Dairy Derby Foods General Electric American Tobacco Revlon Inc. Chevrolet Gold Seal Kimberly-Clarke Noxzema
Sunbeam RCA
S&H Green Stamps
Oldsmobile
RCA
Approx. Net No. of work Stations
Agency work Stations Day & Time
Kenyon & Eckhardt CBS 165 Sun., 8-9 Kenyon & Eckhardt NBC 94 Mon., 8-9:30, Kudner every 4th wk.
Grey CBS 160 Mon., 9-9:30
Young & Rubicam Geyer, BSF&D Campbell-Mithun McCann-Erickson BBDO BBDO BBDO
Campbell-Ewald Campbell-Mithun Foote, Cone & Belding Sullivan, Stauffer,
Colwell & Bayles Perrin-Paus Kenyon & Eckhardt SSC&B
D. P. Brother NBC 125 Sat., Nov.
Kenyon & Eckhardt 9-10:30
tjotal Audience Tv Homes Reached (000) 20,207
16,739 16,173
ABC
176
Wed.
7:30-8:30
15,155
CBS
148
Sun.,
9-9:30
14,552
CBS
172
Sun.,
7:30-8
14,364
CBS
175
Tues.
10-10:30
14,175
NBC
144
Sun.,
Nov. 18, 9-10
14,100
NBC
128
Sat.,
8-9
13,987
24,
13,836
^Average Audience,
Tv Homes Reached
Rank (000) Rank
1. Ed Sullivan Show 16,927 1.
2. I Love Lucy 15,005 2.
3. Jack Benny Show 13,534 3.
4. G.E. Theater 13,346 4.
5. $64,000 Question 13,233 5.
6. Producers Showcase 13,120 6.
7. Disneyland 12,290 7.
8. Lineup, The 11,951 8.
9. Perry Como Show 11,762 9. 10. I've Got a Secret 11,499 10.
*Total Audience, % of Tv Homes Reached
Ed Sullivan Show Producers Showcase I Love Lucy Disneyland G.E. Theater Jack Benny Show Chevy Show Perry Como Show $64,000 Question Saturday Color Carnival
38.1
Rank
*Average Audience, % of Tv Homes Reached
55.3
1.
Ed Sullivan Show
46.3
46.3
2.
1 Love Lucy
40.9
44.0
3.
G.E. Theater
37.0
41.6
4.
Jack Benny Show
36.9
40.4
5.
Producers Showcase
36.3
39.2
6.
$64,000 Question
35.8
39.0
7.
Disneyland
33.7
38.6
8.
Lineup, The
32.7
38.4
9.
Perry Como Show
32.5
10.
I've Got a Secret
31.7
[Details on Programs in Preceding Tables, but Not Listed in Top Table]
The Lineup Brown & Williamson Ted Bates CBS 176 Fri., 10-10:30
Procter & Gamble Young & Rubicam
I've Got a Secret R. J. Reynolds William Esty CBS 180 Wed., 9:30-10
t Homes reached by all or any part of the program, except for homes viewing only 1 to 5 minutes, t Homes reached during the average minute of the progam.
* Percented ratings are based on tv homes within reach of station facilities used by each program.
Copyright 1956, By A. C Nielsen Co.
TREND EX
TOP 10 TV SHOWS, WEEK OF DEC. 1-7
Rank Program
1. Ed Sullivan Show
2. I Love Lucy
3. Person to Person
4. Talent Scouts
5. $64,000 Question
6. Hitchcock Presents
7. You Bet Your Life
8. What's My Line?
9. I've Got a Secret 10. Jackie Gleason
Sponsor
Lincoln-Mercury General Foods Procter & Gamble Amoco
Hamm Brewing Time Inc. Lipton Tea Toni
Revlon Inc.
Bristol-Myers
DeSoto Div., Chrysler
Jules Montenier
Remington Rand
R. J. Reynolds
P. Lorillard
Bulova
Agency I
Kenyon & Eckhardt Grey
Young & Rubicam Jos. Katz Campbell-Mithun Young & Rubicam Young & Rubicam North Adv. BBDO
Young & Rubicam BBDO
Earle Ludgin Young & Rubicam William Esty Lennen & Newell McCann-Erickson
No. of
(work
Stations
CBS
165
CBS
160
CBS
48
35
97
CBS
124
163
CBS
175
CBS
110
NBC
155
CBS
87
CBS
180
CBS
170
Day & Time Sun., 8-9
Mon., 9-9:30 Fri., 10:30-11
Mon., 8:30-9
Tues., 10-10:30 Sun., 9:30-10 Thurs., 8-8:30 Sun., 10:30-11
Wed., 9:30-10 Sat., 8-9
Rating 36.2
35.7 29.9
28.7
28.4 28.4 27.9 27.3
26.7 26.5
Page 56
December 31, 1956