Broadcasting Telecasting (Oct-Dec 1956)

ADVERTISERS & AGENCIES Weiss & Geller Report Hits Optimistic Note THIRTEEN months after losing an account that represented better than half its billings, Weiss & Geller Inc., Chicago, has regained lost ground, is moving to larger quarters and changing its name. The resignation in December 1955 of the multi-product Toni Co. account, which represented about $7.5 million of the agency's $13.5 million total billings, dealt Weiss & Geller a heavy blow, after it had placed in the country's top 30 radio-tv agencies for three years (1953-55), according to B*T surveys. Last week, however, in a yearend sum LATEST RATINGS NIELSEN mary of its activities, Weiss & Geller reported it had recouped $6.5 million of the lost billing, registering about $12.3 million in overall billings for 1956, with an estimated $5 to $6 million in broadcast media. By a "conservative estimate," it figures to hit $15 million overall in 1957, on the basis of accounts added this year, and eventually double that figure, according to Edward H. Weiss, president. About half of its total billings is now in television with the agency represented on about ten network tv programs. The 1956 summary was released with the announcement that the firm has changed its corporate name to Edward H. Weiss & Co. and is moving from 400 N. Michigan Ave. to new quarters in Chicago's London-Guarantee Bldg. on the 16th and 17th floors. The name change long has been anticipated in view of confusion over the existence of Weiss & Geller Inc. of Chicago and Weiss & Geller of New York — two separate companies with no financial or other connection. The Chicago agency has maintained its own office in New York at 460 Park Ave. and it will become the New York office of Edward H. Weiss & Co., serving as a television production and service branch, with Ed Kogan as manager. Along with the change of name and address, the agency also reported that, in addition to Mr. Weiss, 1 1 key executives have become stockholders in Edward H. Weiss & Co. Those involved in the modified corporate structure are Irving D. Auspitz, executive vice president; Jack Bard, vice president and media director; Byron A. Bonnheim, vice president and copy director; Bernard J. Gross, vice president and account supervisor; Mary Jane Grunsfeld, director of motivation research; Robert Harris, vice president and account supervisor; Jerome Joss, vice president and account supervisor; Lee King, vice president and creative director; Marvin L. Mann, vice president, secretary, radio-tv director and account supervisor; Kenneth Murison, vice president and account supervisor, and Ernest Stern, treasurer and business manager. Youngstown Kitchens Schedules Video Tribute to Kate Smith YOUNGSTOWN KITCHENS will sponsor America's Salute to Kate Smith on the full ABC-TV Network, Sunday, April 28, 9-10 p.m., as a silver anniversary for the vocalist. The show will feature many of the stars that Miss Smith has introduced during the last quarter century. Grey Adv. which is placing the show, is currently negotiating with MCA for stars to appear on the show. The object for using the one-hour, onetime "spectacular" is to impress dealers and distributors as well as general consumers with Youngstown's new line called Montrey kitchen equipment to go on sale April 29. Grey's "buy" for the client is its first advertising project for Youngstown Kitchens, which named Grey in mid-December. Critchfield Delegates Functions DELEGATION of functions involving creative, research and other departments was announced last week for Critchfield & Co., Chicago, by President Edward P. Nesbitt. Executives and functions for which they are responsible are Clarence E. Russell, creative; Ed E. Deuss, public relations; Sterling Mitchell, promotion; John Grandland, new business, and Robert D. Cunningham, research. NC&K, Cigar Firm Part NORMAN, CRAIG & KUMMEL, New York, will no longer handle the account of G. H. P. Cigar Co., New York (El Producto, La Paleno and Lavera cigars) effective today (Monday). The account will be handled direct by the cigar company's media and research director, Andrew Edmond. The cigar firm currently places radio-tv spots regionally on several sports shows. Broadcasting • Telecasting TOP TV SHOWS (TWO WEEKS ENDING NOV. 24) Rank Program T. Ed Sullivan Show 2. Producer's Showcase 3. I Love Lucy 4. Disneyland 5. 6. 7. 8. 9. 10. G.E. Theatre Jack Benny Show $64,000 Question Chevy Show Perry Como Show Saturday Color Carnival "High Button Shoes" Sponsor Lincoln-Mercury RCA, RCA-Whirlpool Buick General Foods Procter & Gamble American Motors American Dairy Derby Foods General Electric American Tobacco Revlon Inc. Chevrolet Gold Seal Kimberly-Clarke Noxzema Sunbeam RCA S&H Green Stamps Oldsmobile RCA Approx. Net No. of work Stations Agency work Stations Day & Time Kenyon & Eckhardt CBS 165 Sun., 8-9 Kenyon & Eckhardt NBC 94 Mon., 8-9:30, Kudner every 4th wk. Grey CBS 160 Mon., 9-9:30 Young & Rubicam Geyer, BSF&D Campbell-Mithun McCann-Erickson BBDO BBDO BBDO Campbell-Ewald Campbell-Mithun Foote, Cone & Belding Sullivan, Stauffer, Colwell & Bayles Perrin-Paus Kenyon & Eckhardt SSC&B D. P. Brother NBC 125 Sat., Nov. Kenyon & Eckhardt 9-10:30 tjotal Audience Tv Homes Reached (000) 20,207 16,739 16,173 ABC 176 Wed. 7:30-8:30 15,155 CBS 148 Sun., 9-9:30 14,552 CBS 172 Sun., 7:30-8 14,364 CBS 175 Tues. 10-10:30 14,175 NBC 144 Sun., Nov. 18, 9-10 14,100 NBC 128 Sat., 8-9 13,987 24, 13,836 ^Average Audience, Tv Homes Reached Rank (000) Rank 1. Ed Sullivan Show 16,927 1. 2. I Love Lucy 15,005 2. 3. Jack Benny Show 13,534 3. 4. G.E. Theater 13,346 4. 5. $64,000 Question 13,233 5. 6. Producers Showcase 13,120 6. 7. Disneyland 12,290 7. 8. Lineup, The 11,951 8. 9. Perry Como Show 11,762 9. 10. I've Got a Secret 11,499 10. *Total Audience, % of Tv Homes Reached Ed Sullivan Show Producers Showcase I Love Lucy Disneyland G.E. Theater Jack Benny Show Chevy Show Perry Como Show $64,000 Question Saturday Color Carnival 38.1 Rank *Average Audience, % of Tv Homes Reached 55.3 1. Ed Sullivan Show 46.3 46.3 2. 1 Love Lucy 40.9 44.0 3. G.E. Theater 37.0 41.6 4. Jack Benny Show 36.9 40.4 5. Producers Showcase 36.3 39.2 6. $64,000 Question 35.8 39.0 7. Disneyland 33.7 38.6 8. Lineup, The 32.7 38.4 9. Perry Como Show 32.5 10. I've Got a Secret 31.7 [Details on Programs in Preceding Tables, but Not Listed in Top Table] The Lineup Brown & Williamson Ted Bates CBS 176 Fri., 10-10:30 Procter & Gamble Young & Rubicam I've Got a Secret R. J. Reynolds William Esty CBS 180 Wed., 9:30-10 t Homes reached by all or any part of the program, except for homes viewing only 1 to 5 minutes, t Homes reached during the average minute of the progam. * Percented ratings are based on tv homes within reach of station facilities used by each program. Copyright 1956, By A. C Nielsen Co. TREND EX TOP 10 TV SHOWS, WEEK OF DEC. 1-7 Rank Program 1. Ed Sullivan Show 2. I Love Lucy 3. Person to Person 4. Talent Scouts 5. $64,000 Question 6. Hitchcock Presents 7. You Bet Your Life 8. What's My Line? 9. I've Got a Secret 10. Jackie Gleason Sponsor Lincoln-Mercury General Foods Procter & Gamble Amoco Hamm Brewing Time Inc. Lipton Tea Toni Revlon Inc. Bristol-Myers DeSoto Div., Chrysler Jules Montenier Remington Rand R. J. Reynolds P. Lorillard Bulova Agency I Kenyon & Eckhardt Grey Young & Rubicam Jos. Katz Campbell-Mithun Young & Rubicam Young & Rubicam North Adv. BBDO Young & Rubicam BBDO Earle Ludgin Young & Rubicam William Esty Lennen & Newell McCann-Erickson No. of (work Stations CBS 165 CBS 160 CBS 48 35 97 CBS 124 163 CBS 175 CBS 110 NBC 155 CBS 87 CBS 180 CBS 170 Day & Time Sun., 8-9 Mon., 9-9:30 Fri., 10:30-11 Mon., 8:30-9 Tues., 10-10:30 Sun., 9:30-10 Thurs., 8-8:30 Sun., 10:30-11 Wed., 9:30-10 Sat., 8-9 Rating 36.2 35.7 29.9 28.7 28.4 28.4 27.9 27.3 26.7 26.5 Page 56 December 31, 1956