Broadcasting Telecasting (Oct-Dec 1956)

The Next 10 Days Of Network Color Shows (All times EST) CBS-TV Jan. 1 (11:30-11:45 a.m.) Mummers' Day Parade, sustaining. Jan. 2 (8-9 p.m.) Arthur Godfrey Show, participating sponsors (also Jan. 9). Jan. 4 (3:30-4 p.m.) Bob Crosby Show, participating sponsors (also Jan. 7). Jan. 6 (5:30-6 p.m.) McBoing-Boing Show, sustaining. NBC-TV Dec. 31 (3-4 p.m.) Matinee, participating sponsors (also Jan. 2-4, 7-11). Dec. 31 (9:30-10:30 p.m.) Robert Montgomery Presents, Schick through Warwick & Legler and S. C. Johnson & Son through Needham, Louis & Brorby on alternate weeks (also Jan. 7). Jan. 1 (11:45 a.m.-l:45 p.m.) Tournament of Roses Parade, Minute Maid through Ted Bates and Florists Telegraph Delivery Service through Grant Adv. Jan. 1 (8:30-9 p.m.) Noah's Ark, Liggett & Myers through McCannErickson, and Max Factor of Hollywood through Doyle Dane Bernbach on alternating weeks (also Jan. 8). Jan. 1 (10:30-11 p.m.) Break the $250,000 Bank, Lanolin Plus through Russel M. Seeds (also Jan. 8). Jan. 2 (9-10 p.m.) Kraft Television Theatre, Kraft Foods Co. through J. Walter Thompson Co. (also Jan. 9). Jan. 3 (10-11 p.m.) Lux Video Theatre, Lever Bros. Co. through J. Walter Thompson Co. Jan. 5 (8-9 p.m.) Perry Como Show, participating sponsors. Jan. 6 (9-10 p.m.) Alcoa Hour, Aluminum Co. of America through Fuller & Smith & Ross. [Note: This schedule will be corrected to press time of each issue of B>T] NETWORK RENEWAL Thomas J. Lipton Inc. (tea and soups), Hoboken, N. J., through Young & Rubicam, N. Y., has renewed CBS Radio's Ma Perkins daytime serial, effective Jan. 9 for 52 weeks. Contract calls for five seven-and-one-half segments on alternate week basis. AGENCY APPOINTMENT Murphy Paint Corp., Baltimore, appoints Applestein, Levinstein & Golnick, same city. A&A PEOPLE Charles Strauss, account supervisor, Ogilvy, Benson & Mather, N. Y., elected vice president. Henry O. Pattison Jr., senior vice president, head of creative services, and member of plans board, Benton & Bowles, N. Y., appointed vice chairman of board. Zed Daniels, product manager-assistant sales promotion manager. Post Cereals Div., General Foods Corp., to Weiss & Geller Adv., Chicago, as account executive. George A. Whittington, editorial director, Industrial Labs Publishing Co., Chicago, to Charles Bowes Adv., Los Angeles, as account executive. Richard Carter, senior account executive of Arthur Jacobs Co., L. A., to Cleary, Strauss & Irwin, Hollywood, effective Jan. 28, as vice president and account supervisor in tv and film fields. Norman J. Phelps, formerly vice president of Ruthrauff & Ryan and previously with Biow Co., N. Y., appointed account ex ecutive-creative counsellor at John W. Shaw Adv., Chicago. Edward W. Hobler, formerly vice president at Benton & Bowles, N. Y., has joined Needham, Louis & Brorby as account executive. Jay Richards, formerly with Warner Bros, and William Morris Agency, to Kennedy, Walker & Wooten, L. A., as account executive. James D. Grant, sales promotion manager, Landers, Frary & Clark, New Britain, Conn., to Ronson Corp. in newly created executive post. W. Robert Woodburn, creative writer, Campbell-Ewald, Detroit, named writer-producer and Robert S. McTyre to assistant radio-tv copy chief. Thomas E. Armstrong appointed copy group supervisor of firm. Paul G. Gumbinner, vice president of Lawrence C. Gumbinner Adv., N. Y., elected president of Camp Vacamas Assn., organization which arranges free summer vacations and winter weekends for underprivileged New York children. Thorwaldsen Arnold Rau, 67, treasurerdirector of Roy S. Durstine Inc., N. Y., died Dec. 26 at his home in Yonkers, N. Y. A&A SHORTS Ingalls-Miniter Co., Boston, announces change of name to Ingalls-Miniter-Haughey Co., effective Jan. 1. Rothbardt & Haas Adv., Chicago, announces move from 154 to 132 E. Ohio St. II am HH 1 1 I The QUINT Basic NBC Affiliate 5 CITIES — 2 COUNTIES the Hub of a Major Market WOC covers the market. WOC sells your product. Surveys prove it. Advertisers know it. WOC the Quint city station, in the heart of this rich, agricultural and industrial area .... a market with money in its pockets ... a market blanketed by WOC The Quint city area is ideal for test campaigns. Five cities combined into one metropolis . . • thousands of rural listeners. Select WOC for successful sales end campaigns. Get the facts from your nearest F & P office ... or from WOC direct. WOC 1,000 VP 1420 Kt Col. B. J. Palmer, President Davenport, Iowa AM-FM-TV WOC Free & Peters Inc. Exclusive National Representative* ■ i I §§§ lit mm ill mi I m ml® mm 111 H Broadcasting • Telecasting December 31, 1956 • Page 57