Broadcasting Telecasting (Oct-Dec 1956)

NETWORKS STATIONS later in the next year (1957) it will pick up primaries in Omaha and Boston. Mr. Treyz reported that the network has begun installation of transistor amplifiers to replace tube amplifiers in its studios and mentioned ABC-TV's system of programming in 1956 accommodating Daylight Savings Time changes. NBC Radio Reports $2 Million In 'Imagery-Transfer' Advertising COMPLETION of another $1 million in net billings in "imagery-transfer" advertising for NBC Radio, raising the total to $2 million net in little more than a week, was announced last week by William K. McDaniel, vice president in charges of sales, NBC Radio. The purchases by five advertisers, according to Mr. McDaniel, were made to utilize NBC's "imagery-transfer concept," under which words and sounds are used "to trigger images and impressions of an advertising message stored up in the memory of customers." The advertisers are Motorola Inc., through Leo Burnett, for a six-week schedule of announcements on Monitor; Liggett & Myers Tobacco Co., through Dancer-Fitzgerald-Sample, for a 52-week announcement campaign on Monitor; Nash Motors Div., American Motors Corp., through Geyer Adv., for 20 participations per week on Monitor for 52 weeks; Norwich Pharmacal Co., through Benton & Bowles, for an 11 -week schedule on NBC Bandstand, Five Star Matinee and Monitor and Kiplinger's magazine, Changing Times, for a new series to be heard Saturday, 8:15-8:30 a.m. EST, starting Jan. 12 for 10 weeks. NBC Adds to Heinemann Duties GEORGE A. HEINEMANN, WRCA-TV New York program manager since Sept. 1, has been appointed to the additional post of director of program planning and development for NBC o&o stations, it was announced last week by Thomas B. McFadden, vice president of the o&o division and NBC Spot Sales. Before coming to WRCA-TV, Mr. Heinemann was program director at WMAQ-WNBQ (TV) Chicago. MR. HEINEMANN Whadda they mean, simple as ABC?" It isn't simple. Before the Audit Bureau of Circulations accepts a publication for membership its representatives go over your books with everything from Geiger-counters to electron microscopes. And Geigers aren't all they count. They count paid subscriptions. B»T is the only news magazine specializing in radio-TV coverage whose circulation is certified by the Audit Bureau of Circulation. KFMB-TV Challenges Court's Shorthand Ban A BAN by San Diego Superior Court Judge John A. Hewicker against taking of shorthand notes for news broadcasts is being challenged by KFMB-TV San Diego and the station last week filed for writ of mandate to overturn the ruling in the appellate court at San Bernardino. Hearing is scheduled this Thursday. KFMB-TV and Judge Hewicker have been at odds over the rights of newsmen in covering court proceedings and interviewing witnesses ever since the jurist began hearing the Ruth Latham kidnaping-attempted murder trial there [B»T Dec. 24, 17]. The dispute has commanded the close attention of broadcasters generally and the NARTB. A fortnight ago KFMB-TV sent a stenotype operator to the court to catch highlights of the testimony but the man was refused entrance to the court by Judge Hewicker. The following day the station sent Mrs. Lou C. Throop, secretary to George Whitney, KFMB-TV general manager, to accompany newsman Harold Keen at the press table to take shorthand notes for his assistance. She was ordered not to take shorthand notes by the judge, who said transcripts must be obtained from the official reporter in the regular time and for the usual fee. In announcing appeal of Judge Hewicker's ban, Mr. Whitney told B»T, "We took this action to get once and for all a ruling as to whether our reporters have the right to stenographic assistance at a trial. Judge Hewicker announced that we do not have this right and late Friday (Dec. 21) refused to permit Mr. Keen to have the assistance of Mrs. Throop, a competent shorthand reporter. At that time Judge Hewicker stated to Mr. Keen that 'if I am wrong, you can get yourself a writ of mandate.' This is the action we are now following. We have served a copy of the order to show cause and the supporting papers upon the district attorney of San Diego County and we are now attempting to serve the papers upon Judge Hewicker, who we are advised is vacationing in Yosemite Valley. "The order to show cause will come up for hearing in San Bernardino. At that time, Judge Hewicker may appear by counsel of his own selection or through the district attorney and will be required to show cause why it is wrong for a television or newspaper reporter to have with him an assistant who is able to take shorthand notes." Earlier Judge Hewicker revised his position against any tv interviewing of witnesses and said witnesses could be interviewed after they were excused by the court. Mr. Whitney has consistently maintained that "news is perishable." Philadelphia Official Upholds Photographers' Coverage Rights FREEDOM of the press includes the right to photograph and disseminate pictures of public events occurring in public places, according to an opinion handed down by the Philadelphia city solicitor, David Berger. The opinion was asked by the city's police chief after a police officer manhandled a Page 60 • December 31, 1956 Broadcasting Telecasting