Broadcasting Telecasting (Apr-Jun 1957)

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WFRV-TV's latest TV-Homes count Authority: Television Magazine, March 1957 But, that's just one of the big figures which make WFRV-TV's expanded coverage one of the best of the better markets. 1,000,000 People in our big circle. About one-third of the population of Wisconsin. $1,000,000,000 Retail Sales $250,000,000 Food Sales $22,500,000 Drug Store Sales Maximum power... New tower . . . 1165 feet above average terrain. Highest antenna in 5 state area, and more and more reasons for tuning this station more often, and more regularly, deliver this Eastern one-third of Wisconsin at low cost. HEADLEY-REED TV has facts and figures. A startling story of this highly industrialized, thickly populated, far-above-average market. Soren F. Munkhof, Exec. V.P., Gen'l. Mgr Broadcasting • Telecasting April 8, 1957 • Page