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and get the whole rich northern Florida market, that The PERRY STATIONS cover as no other media can . . . completely, effectively, and with apparent but deceptive ease.
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THE PERRY
STATIONS
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WCOA Pensacola I
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WESH-TV Datjtona Beach
Radio Stations Represented By: JOHN H. PERRY ASSOCIATES
TV Stations
REPRESENTED BY PETRY
NETWORKS
position of 4.43 (the Trendex figure, it was pointed out, was quite high but has credence because of the increasing attraction of color in drawing a number of people around a set and the night the program was shown — the 8-9:30 slot on Sunday). CBS-TV came up with an actual count of 107,206,000. To shockproof for error, the network knows that perhaps some 6% of viewers in Canada (not measured) could be added to the U. S. audience. This addition was not made.
It is interesting to note that Nielsen had showed the first telecast of Peter Pan on NBC-TV was seen in about 20.4 million homes, or some 3.8 million fewer homes than are claimed for Cinderella. Only qualification being made by CBS-TV researchers in its claim for the "largest number ever to view an entertainment program" is that election night and convention night cumulative audience figures of last summer for CBS-TV alone would be higher, but that these events were not "entertainment."
WCBS' Ward Named CBS-TV Station Relations Manager
CARL WARD, general manager of WCBS New York, last week was named national manager of CBS-TV station relations by Edward P. Shurick. CBS-TV vice president-director of station relations. The appointment was effective immediately.
Also appointed was Robert Wood, assistant director of station relations at CBS-TV, who has been put in charge of the contracts and records division of CBS-TV station relations.
MR. WARD
'TO THE EDITOR'
TAKING a cue from the growing number of newspapers and magazines that run "Letter From the Editor" or "Letter From the Publisher" columns. Robert W. Sarnoff. NBC president, last week instituted a "Letter to the Radio-Tv Editor" activity. At intervals of about two weeks, Mr. Sarnoff intends to write a letter to radio and television editors across the country, commenting on developments of interest in the industry.
In his initial letter, Mr. Sarnoff discussed a note which had been written to NBC by a retired four-star general, expressing disappointment that the Romeo and Juliet spectacular had pre-empted Charles Van Doren and 21 program. Mr. Sarnoff said that next season NBC-TV will not be bound by "the rigid one-out-of-four scheduling patterns" for spectaculars, pointing out that they would be spotted throughout the schedule, with no regular show pre-empted more than twice.
Page 84 • April 8, 1957
Broadcasting • Telecasting