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NEW FOR YOU FROM RCA THESAURUS
Read it in the stars — bigger sales, bigger earnings for your radio station in '57 with these 5 new additional features from RCA Thesaurus!
1. THE NEW LAWRENCE WELK SHOW
More than 200 New Orthophonic High Fidelity selections by the nation's favorite TV band! Features "Champagne Lady" Alice Lon, accordionist Myron Floren, violinist Dick Kesner, other Welk headliners, plus the maestro himself as emcee. Special sales kit, audition discs, promotion material. Now enjoying coast-to-coast sponsorship, The New Lawrence Welk Show is a first-call seller.
2. QUICKIE TUNES
Now cataloged for easier handling— 1100 Quickiesspecial, complete, short recordings, playing time 30 seconds to 2 minutes. "Quickies" mean more time for commercials — smoother programming.
3. I REMEMBER WHEN
Paul "Pops" WTiiteman draws upon his extensive show business background for a memory-filled series of tuneful half-hours with his own entertaining anecdotes about the singers, composers and players who make America's music.
4. GREAT MOMENTS IN SPORTS
52 fully -recorded quarter hour human interest sports vignettes narrated by Bud Greenspan, and featuring the actual voices of sportsdom's most colorful figures — Babe Ruth. Lou Gehrig, Jesse Owens, Gene Tunney, Tony Galento, and others.
5. SALES BOOSTERS
A variety of intriguing recorded gimmick lead-ins that flag the listener's attention for your live commercials. Effective individually or as a campaign.
All this on top of a library of 5,000 selections, a weekly continuity series, audition discs and a steady stream of sales aids and ideas, plus the sensational "Shop at the Store with the Mike on the Door" plan that means extra income for RCA Thesaurus subscriber stations! Merchandising, promotion and programming . . . this is the complete transcription library service for you. Get on to it today. Contact the RCA Thesaurus sales representative at the office nearest you (see list below) .
NARTB Conventioneers;
You can win a '57 Dodge, other valuable door prizes ! Register at the RCA Key Club, Suite 500.
RECORDED
PROGRAM SERVICES
155 East 24th Street, New York 10, N. Y., Ml'rray Hill 9-7200 / 445 N. Lake Shore Drive, Chicago U, 111., WHitehall 4-3530 I 134 Peachtree St., N. IF., Atlanta 3, Go., JAckson 4-7703 I 7901 Freeway #iS3, Dallas 35. Texas, FLeetwood 2-3911 I 1016 S. Sycamore Ave^ Hollywood 38, Calif., OLdfield 4-1660.