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•LATEST ROCHESTER PULSE, OCT. 1956
Competing with FIVE other Local Stations,
WHEC Averages More Than 27% of the Local Audience
MORNINGS AFTERNOONS & EVENINGS!
BUY WHERE THEY'RE LISTENING . . . ROCHESTER'S TOP-RATED STATION
WHEC
NEW YORK 5,000 WATTS
Representatives: EVERETT -McKINNEY, Inc. New York. Chicago, LEE F.OCONNELL Co.. Los Angeles. San Francisco
STATIONS
ager. Bill Miller, WKTL Kendallville, Ind., joins WCMR as announcer.
Frank Finning, WKNE Keene, N. H., news director, named program director. Ted B. Sawyer, WKNE program director, Charles Murn, salesman, and Brinton Behea. engineer, transferred to WKXL Concord, N. H. (owned by WKNE Corp.), as station manager, sales manager and chief engineer, respectively. Vic Bernard, WKNE announcer-disc jockey succeeds Mr. Murn; Ralph Brown, John Foster and Larry Hogan join WKNE in engineering department, as promotion director-newsman-announcer and as disc jockey-announcer, respectively.
Paul Law, freelance humor writer and Dean of Midwestern Bcstg. School, Chicago, to WLWD (TV) Dayton, Ohio, as program director.
Bob Leefers, WMT Cedar Rapids, Iowa, personality, retires after 20 years with station.
Roy McMillan,
WSB Atlanta, named farm director. Don Sheldon, Paul McClay and Bob McGarrity join WSB's announcing staff.
Jack Highberger,
MR. LEEFERS promotion manager
of KARD-TV Wichita, Kan., assumes additional duties of sportscaster, replacing Tex Jones, resigned.
Don Rogers, program director, WRIB Providence, R. I., to WVDA Boston, in similar capacity.
Ken Light, veteran in broadcast media sales, advertising agency and sales promotion field, appointed merchandising director of WCCO Minneapolis.
Bill Bertenshaw, farm director, WHBI Newark, N. J., to assume additional duties as sports director.
Edward L. Herp, producer-director, WJWTV Cleveland, named program director.
Alan Doerr, radio program music analyst, Broadcast Music Inc., to WGMS Washington as music director. Betty Gordon, program assistant, named associate news director. Pierson Underwood, who retired as WGMS program director last June, returns to station as director of special musical events.
Ralph Phillips, WFBR Baltimore, named program director, succeeding Bert Hanauer, scheduled for retirement this year.
Terence Michael Anderson, student West Virginia U. and former announcer-disc jockey for WETZ New Martinsville, W. Va., returns to station as program director. Bob Cotton, recent graduate of West Liberty State College, to WETZ announcing staff.
Norton Roman joins WAAM (TV) Baltimore as cameraman.
WE ARE HERE!!
Main Exhibition Floor — Room 561 for "Auto-Station"
Page 108 • April 8, 1957
Broadcasting • Telecasting