Broadcasting Telecasting (Apr-Jun 1957)

There are all kinds, but in Los Angeles television the advertiser who takes the cake is the one who grabs the opportunities. With KTTV, the flexible independent, the ability to move quickly is normal, even innate. That's why KTTV has time and again improved its advertisers' positions in television by swift, fortuitous moves of programs into opportune time periods. That's why, also, KTTV is the first — and the lastplace to check before you decideonTVin LosAngeles. KTTV's flexibility is the perfect complement to the turbulence that is Los Angeles television. In Los Angeles television, be a flexible buyer. | Los Angeles Times-MGM 1 Television I Represented nationally by BLAIR-TV L PROGRAMS & PROMOTIONS WOR-TV Launches 'X-13' AS a means of showcasing live, experimental programs for possible sale to sponsors for network exposure of syndicated film series in the fall, WOR-TV New York Thursday will launch a new series X-13 (9:30-10 p.m. EST). Each week the station will present a different program which in effect is a "pilot" for a projected series. The 13 programs are being produced by Hart Burt Productions, New York, with the John Gibbs agency serving as agent. Under the arrangement with WOR-TV, which will pay all production costs for the shows except for talent, the film division of RKO Teleradio Pictures has first refusal rights on the various shows. The projected program series encompasses various quiz and discussion shows, a travel program, a dramatic presentation and a show dealing with psychic phenomena. KDAY Salutes Capitol Stars CAPITOL RECORDS has completed an arrangement with KDAY Santa Monica, Calif., whereby during April the station will dedicate each weekday's programs exclusively to a Capitol recording artist whose records there will be featured on KDAY. The station will also play the artist's recorded voice in salutes to the station. The plan was developed by George Baron, general manager of KDAY. and Lee Gillette, artist and repertoire producer for Capitol. Promise to Watch Commercials DURING the recent N.C.A.A. basketball tournaments in Philadelphia and Kansas City, WTVD (TV) Durham. N. C, gave live coverage of the games to its viewers. The station reports it received many congratulatory messages but the most "unique" one was as follows: "Fifty U. of North Carolina, Wake Forest, State and Duke fans at our house appreciate your televising game. We will look at your commercial, (signed) Charles E. Ford and party." Station reports that this is the first time it has "telecast" U.N.C. games. Previously, games were "broadvised" (picture only) with radio stations needed for the play-byplay. WiiCM Bay City, Mich., is using this bus, which makes a different run daily, to promote its programs and personalities. Pictured with the bus are (1 to r) Hal Shore, station's program director; Ted Balcer, Balcer Bros. Bus Line in that city; Leo Jylha, WBCM general manager, and Barney Balcer. WFAA's Annual Farm Tour WFAA Dallas has completed its annual Farm and Ranch Study Tour, featuring on the program a visit to Washington, D. C. The tours are "designed for Texans who are interested in combining the study of agriculture and ranching developments in other parts of the world with sightseeing." The station reports that they have become a means of "promoting goodwill and better relations everywhere." The past tours have included visits to Cuba, Canada, Bermuda, Mexico, Alaska and the Great Pacific Northwest. Wanted: 'Work & Worry Victims' DALE STARKEY, WGTO Haines City. Fla., disc jockey, is offering charter memberships in his Coronary Club "to anyone promising to live it up by taking it easy." He is inviting "all work and worry victims" to apply for membership in the club and is trying to enroll a charter member in each of the 48 states. The group is reportedlymade up of "all sorts of overworked, overexerted, overpaid and underpaid persons from clerks to chairmen of the boards, assistant-assistants to VIPs." BROADCAST TUBES are always in stock at ALLI ED IMMEDIATE DELIVERY ON RCA 6166 allied is the world s largest supplier of power and special-purpose tubes for broadcast station use. Look to us for immediate, expert shipment from the world's largest stocks. Refer to your complete ALLIED Buying Guide for station equipment and supplies. Get what you want when you want it. Ask to be put on our "Broadcast Bulletin" mailing list. ALLIED RADIO 100 N. Western Ave. Chicago 80 Phone: HAymarket 1-6800 Page 144 • April 8, 1957 Broadcasting • Telecasting