Broadcasting Telecasting (Apr-Jun 1957)

WBEN-TV Promotes 'Whirlybirds' TO promote the Whirlybirds series, which started on WBEN-TV Buffalo in February. Bell Aircraft Corp. officials gave a luncheon at the local country club. Educational civic and business leaders were guests of Bell President Teston Faneuf at the luncheon and were given rides in a Bell helicopter, fn addition, the guests were shown the premiere film of the Whirlybirds series. KWKW Launches Spanish Campaign KWKW Pasadena. Calif., is using an all Spanish outdoor campaign to reach its "predominantly Latin audience in metropolitan Los Angeles." It is using an outdoor billboard which says, "With pride three generations of Spanish-speaking people listen to KWKW, their favorite station. Music . . . News . . . Sports . . . 1300 kc." WCMR Celebrates Anniversary IN celebration of its first anniversary, WCMR Elkhart, Ind., held a two-day open house. In addition, the station conducted an "I Like WCMR Because"' contest and a contest to find the WCMR Radio Twins. The "twins" were a boy and girl who were born the closest to WCMR's sign-on time last \rear. Series Tells Immigration Story A NEW tv series describing the story of immigrants to the U. S. and their contributions to the country is being produced by New York U. in cooperation with WCBSTV and will be shown on that station for 26 weeks, starting April 13 (Sat. 3-3:30 p.m. EST) . Film recordings of the program, titled Our Nation's Roots, will be made available to the Educational Television and Radio Center, Ann Arbor, Mich., which partially finances the series, for distribution to educational tv stations throughout the country. HOOP LOOP THANKS to special arrangements made by WFMY-TV Greensboro and three sponsors, area fans of the U. of North Carolina basketball team saw their heroes perform halfway across the country last month at the Kansas City national championship games. WFMY-TV carried the games on a special live hookup. In addition, Sports Editor Charlie Harville of WFMY-TV and cameraman Buddy Moore made the trip west to get the story on film for showing back home the following Monday night. Sponsors were the Security National Bank of Greensboro. Guilford Dairy and Carolina Steel & Iron Co., all through Bradham Advertising Agency, Greensboro. This same lineup backed live WFMY-TV telecasts of the two Carolina games in Philadelphia leading up to the national playoffs. SPECIFY "Hughey & Phillips" the most advanced and reliable TOWER LIGHTING CONTROLS with REMOTE LAMP FAILURE INDICATOR PANEL! <4v V5 Hughey & Phillips, Inc., pioneers and specialists in the tower lighting field, is in a position to engineer and furnish — through your Equipment or Tower supplier — complete lighting kits which will economically and dependably meet any specialized customer requirements. Kits incorporating facilities for sleet melting circuits, emergency telephone and work circuit outlets can be provided. Automatically 4> 1. Photo-Electric Panel. Automatically turns tower lights ON and OFF at predetermined illumination levels as specified by FCC. 2. Beacon Flasher Panel. flashes beacon lamps ... at a flashing rate, and ON and OFF intervals in accordance with FCC and CAA requirements. 3. Lamp Monitor Panel. Automatically provides signal voltages to the Remote Lamp Failure Indicator Panel for each lighted tower lamp. Failure of any tower lamp will extinguish the corresponding indicator lamp on the panel. 4. Remote Lamp Failure Indicator Panel. Neon indicating lamps on the Panel, located in or near the control desk automatically provide continuous, POSITIVE monitoring 1o tower lamps conditions. Visit our Display — Room 660 HUGHEY & PHILLIPS, Inc. TOWER LIGHTING DIVISION 3300 N. SAN FERNANDO BLVD. BURBANK, CALIF. Manufacturers of 300 MM Beacons, Obstruction Lights, Photo-Electric Controls, Beacon Flashers, Special Junction Boxes, Microwave Tower Light Control & Alarm Systems, Remote Lamp Failure Indicator Systems, and Complete Kits for: Tower Lighting, Sleet Meher Power & Control. Broadcasting • Telecasting April 8, 1957 • Pace 145