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NEMS • CLARKE, INC.
SILVER SPRING, MARYLAND PRECISION ELECTRONICS SINCE 1909
Page 150 • April 8, 1957
INTERNATIONAL
granted, the commission pointed out that regulations should be passed to ensure that the programming of a second station will not be "substantially poorer" than that now offered by the national network of the Canadian Broadcasting Corp.
These program regulations, the commission report outlined, should specify a maximum percentage of imported programs carried and a minimum number of original programs using Canadian talent. Several stations could pool their resources to produce Canadian programs and be reasonably free to broadcast them either live or on film, it was suggested.
"Our hope and purpose is to have regulations for second stations so devised as to avoid repetition, by non-network television stations, of the kind of experience we have had with some of the non-network radio stations, which have become little more than the vehicles for playing of popular music interspersed with the greatest possible number of advertising announcements. A similar experience in television would be a profligate waste of Canadian resources," the report states.
Second television stations might not be able to provide as many spectaculars as the national network, but they could provide greater content of local and regional programs. There should be a set minimum of news reports, discussions of current events and services to such groups as farmers, children and music lovers "whether or not such programs are capable of attracting commercial sponsorship."
Assn. of Canadian Advertisers To Discuss 'Competitive Age'
THE new competitive age and its effects on advertising will be the theme of the 42nd annual meeting of the Assn. of Canadian Advertisers May 6-8 at the Royal York Hotel, Toronto, Ont. Some 15 leading Canadian and American businessmen, advertising and marketing authorities, will take part in the three day conference and discuss how advertising can meet changes in living and buying habits.
In addition, the Canadian Assn. of Advertising Agencies on the last day of the meeting will present a panel of speakers on color advertising in various media.
ISBA Vetoes Research Pact
AN all industry contract — exclusive for five years — for audience research to Television Audience Measurement Ltd. has lost the support of the Incorporated Society of British Advertisers (comparable to the Assn. of National Advertisers in the U. S.). ISBA was represented with agencies and broadcasters on a steering committee that decided in February to offer TAM an exclusive five-year contract as commercial tv's research organization in Great Britain. The action was seen last week as a boost for A. C. Nielsen Co. which was the only other research organization competing with TAM for a new contract. TAM had the first research contract for commercial tv there but it expires in June.
Broadcasting • Telecasting