Broadcasting Telecasting (Apr-Jun 1957)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
FOR THE RECORD
LATEST RATINGS
TOTAL AUDIENCE (%)*
March 1-7, 1957
# of
% Tv
Name of Program
Cities
Homes
1.
/ Love Lucy
158
34.4
2.
Ed Sullivan Show
172
33.2
3.
Jackie Gleason
167
32.5
4.
Dragnet
169
31.7
5.
$64,000 Question
175
30.9
6.
Tv Playhouse
(Alcoa)
120
30.2
7.
Steve Allen
144
30.0
8.
G. E. Theatre
150
29.4
9.
Perry Como
144
28.9
10.
Playhouse 90
128
28.8
# Tv
# of
Homes
Name of Program
Cities
(000's)
1.
/ Love Lucy
158
11,167
2.
Ed Sullivan Show
172
10,958
3.
Jackie Gleason
167
10,670
4.
Dragnet
169
10,412
5.
$64,000 Question
175
10,383
6.
Steve Allen
144
9,500
7.
December Bride
182
9,332
8.
G. E. Theatre
150
9,308
9.
Tv Playhouse
(Alcoa)
120
9,192
10.
Gunsmoke
154
9,089
First Report For March, 1957
Two Weeks Ending Mar. 9 TOTAL AUDIENCE (HOMES-000) (f)
Rank Rating
1. / Love Lucy 17,960
2. Ed Sullivan Show 16,781
3. G.E. Theatre 16,467
4. $64,000 Question 15,406
5. Alfred Hitchcock Presents , 15,131
6. December Bride 15,131
7. Twenty-One 15,013
8. Disneyland 15,013
9. Perry Como Show 14,934 10. Steve Allen Show 14,111
AVERAGE AUDIENCE (t) HOMES
Copyright, Videodex Inc.
background: The following programs, in alphabetical order, appear in this week's B»T tv ratings roundup. Information is in following order: program name, network, number of stations, sponsor, agency, day and time.
Alcoa Tv Playhouse (NBC-102): Alcoa (Fuller, Smith & Ross), 9-10 p.m. alt. Sundays.
Steve Allen (NBC-130): Jergens (Orr), Brown & Williamson (Bates), Vitamin Corp. of America (BBDO), U.S. Time (Peck), Polaroid (Doyle, Dane, Bernbach), Sun. 8-9 p.m.
Perry Como (NBC-137) : Noxzema (SSC& B), S&H Green Stamps (SSC&B), Kleenex (Foote, Cone & Belding), Sat. 8-9 p.m.
December Bride (CBS-186) : General Foods
Rank
Rating
1.
/ Love Lucy
16,820
2.
G. E. Theatre
15,484
3.
$64,000 Question
14,423
4.
December Bride
14,227
5.
Alfred Hitchcock Presents
14,030
6.
Twenty-One
13,991
7.
Gunsmoke
13,441
8.
The Millionaire
13,323
9.
I've Got A Secret
13,166
10.
The Lineup
13,126
1.
1 Love Lucy
46.9
2.
Ed Sullivan Show
44.0
3.
G. E, Theatre
43.4
4.
Alfred Hitchcock Presents
41.2
c J.
■poy,uuu \Juesuon
ac\ n
f. u.
± tv eriiy -\s in:
oy *o
7.
December Bride
39.5
8.
Perry Como Show
39.5
9.
Disneyland
39.4
10.
Arthur Godfrey's Scouts
39.2
AVERAGE AUDIENCE (%)*
1 .
/ Love Lucy
A 1 O
Z.
G.E. Theatre
4U.5
3.
Alfred Hitchcock Presents
38.2
4.
$64,000 Question
37.4
5.
December Bride
37.1
6.
Twenty-One
37.0
7.
Gunsmoke
35.8
8.
Arthur Godfrey's Scouts
35.4
9.
The Millionaire
35.2
10.
I've Got A Secret
34.8
(B&B), Mon. 9:30-10 p.m. Disneyland (ABC-170) : American Motors (Geyer-Brooks, Smith, French & Dorrance), American Dairy ( Campbell Mithun), Derby Foods (M-E), Wed. 7:308:30 p.m.
Dragnet (NBC-157) : Schick (Warwick & Legler), Liggett & Myers (M-E) (alternating sponsors), Thurs. 8:30-9 pjn.
G.E. Theatre (CBS-152): General Electric (BBDO), Sun. 9-9:30 p.m.
Jackie Gleason (CBS-174): P. Lorillard (L & N), Bulova (M-E), Sat. 8-9 p.m.
Godfrey's Scouts (CBS-163) : Lipton (Y&R), Toni (North), Mon. 8:30-9 pjn.
Gunsmoke (CBS-161) : Liggett & Myers (D-F-S), Remington Rand (Y&R), (alternating sponsors), Sat. 10-10:30 pjn.
Alfred Hitchcock (CBS-137) : Bristol-Myers (Y&R), Sun. 9:30-10 pjn.
I Love Lucy (CBS-162): General Foods (Y&R), Procter & Gamble (Grey), Ford
(t) Homes reached by all or any part of the program, except for homes viewing only 1 to 5 minutes.
{t) Homes reached during the average minute of the program.
* Percented ratings are based on tv homes within reach of station facilities used by each program.
Copyright 1957 by A. C. Nielsen Company
(J. Walter Thompson), Mon. 9-9:30 pjn. I've Got A Secret (CBS-190): R. J. Reynolds Co. for Winston cigarettes (Esty),
Wed. 9:30-10 p.m. Lineup (CBS-153) : Brown & Williamson
(Bates), Procter & Gamble (Y&R), Fri.
10-10:30 pjn. Millionaire (CBS-115) : Colgate-Palmolive
(Bates), Wed. 9-9:30 pjn. Playhouse 90 (CBS-129): Philip Morris
(Burnett), American Gas Assn. (L&N)
Ronson (Norman, Craig & Kummel),
Bristol-Myers (BBDO), Singer Sewing
(Y&R), Thurs. 9:30-11 p.m. $64,000 Question (CBS-178) : Revlon
(BBDO), Tuesday 10-10:30 pjn. Ed Sullivan (CBS-174): Lincoln-Mercury
(K&E), Sun. 8-9 p.m. Twenty-One (NBC-76) : Pharmaceuticals
Inc. (Kletter), Mon. 9-9:30 p.m.
Announced April 2.
Wichita, Kan. — John Bozeman, 900 kc, 250 w unl. P. O. address % Mr. Bozeman, 8 Plum Lane, Wichita. Estimated construction cost $22,785, first year operating cost $35,000, revenue $40,000. Mr. Bozeman, featured artist KTVH, will be sole owner. Announced March 28.
Marlboro, Mass. — Clernew Bcstg. Corp. of Marl
boro, 1470 kc, 1 kw D. P. O. address % Romeo J. Clermont, 41 Orchard St., Lowell, Mass.Estimated construction cost $33,535, first year operating cost $65,000, revenue $70,000. Equal partners Arthur A. Newcomb, Romeo J. Clermont, Gertrude A. Newcomb and Victoire G. Clermont. Mr. Newcomb owns WOTW-AM-FM Nashua, N. H. Mr. Clermont has grocery interest. Announced
H
You are cordially invited to visit us at the NARTB CONVENTION Conrad Hilton Hotel Suite 2U8A-2U9A-2120A
NEGOTIATIONS • FINANCING • APPRAISALS
^Blackburn
Ynpani]
WASHINGTON, D. C. James W. Blackburn
Jack V. Harvey Washington Building
STerling 3-4341
ATLANTA Clifford B. Marshall Stanley Whitaker Healey Building Jackson 5-1576
ii
1
I
1
is
iii
■Si
is
Page 154 • April 8, 1957
April 1.
Seaside, Ore. — Seaside Bcstg. Co., 1050 kc, 250 w D. P. O. address 119 Second Ave., Seaside. Estimated construction cost $12,400, first year operating cost $30,000, revenue $35,000. Equal partners are Jerry B. Dennon, assistant promotion manager KOIN-AM-FM-TV Portland, Ore., Ronald L. Rule, KOIN-TV announcer, and John P. Gillis, announcer KRWC Forest Grove, Ore. Announced April 2.
Big Lake, Tex. — Jim Sample and Donald Boston d/b as Big Lake Bcstg. Co., 1290 kc, 1 kw D. P. O. address % Mr. Boston, Box 989, Pecos, Tex. Estimated construction cost $30,000, first year operating cost $30,000, revenue $36,000. Mr. Sample, gasoline interests, and Mr. Boston, commercial manager KIUN Pecos, will be equal partners. Announced March 28.
Williamsburg, Va. — Mary Cobb and Richard S. Cobb d/b as Williamsburg Bcstg. Co., 740 kc, 5000 w D. P. O. address 3855 N. 30th St., Arlington, Va. Estimated construction cost $15,400, first year operating cost $38,000, revenue $45,000. The Cobbs, frozen food interests, will be equal partners. Announced April 2.
Ownership Changes . . .
APPLICATIONS
WJVB Jacksonville Beach, Fla. — Seeks assignment of license from Jacksonville Beach Bcstg. Co. to Andrew B. Letson for $60,000. Mr. Letson, sole owner WMOP Ocala, Fla., and 78>/2% WCNH Quincy, Fla., will be sole owner.
Broadcasting • Telecasting