Broadcasting Telecasting (Apr-Jun 1957)
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FOR THE RECORD
Routine Roundup . . ..
Continues from page 156
April 3 Applications
ACCEPTED FOR FILING
Modification of Cp
Following seek mod. of cp to extend completion dates as shown: WQMC (TV) Charlotte, N. C, to 8-1-57; WBRE-TV Wilkes-Barre, Pa., to 9-1-57.
License to Cover Cp
KDMS EI Dorado, Ark. — Seeks license to cover cp which authorized increase power, install new trans, and change ant.-trans. location.
KHVH Honolulu, Hawaii — Seeks license to cover cp which authorized new am.
KCKN Kansas City, Kan. — Seeks license to cover cp which authorized change ant.-trans. and studio locations.
KXGI Fort Madison, Iowa — Seeks license to cover cp which authorized increase power to 1 kw.
April 2 Applications
ACCEPTED FOB FILING Modification of Cp Following seek mod. of cp to extend completion dates as shown: WMPY Salisbury, Md., KIDO-TV Boise, Idaho, to 10-20-57; KMMT (TV) Austin, Minn., to 10-20-57; KOOK-TV Billings, Mont., to 7-1-57; KTRE-TV Lufkin, Tex., to 7-1-57; WHYY-TV Philadelphia, Pa., to 10-1-57. KPIC (TV) Roseburg, Ore.; WHTN-TV Huntington, W. Va.; WBRB Mt. Clemens, Mich. WTYT Titusville, Fla.
License to Cover Cp
KGW-TV Portland, Ore. — To specify trans, location as 299 Skyline Blvd. N.W., Portland. Announced March 28.
WAPA-TV San Juan, P. R.— Which authorized new tv. Announced March 28.
KHFH Sierra Vista, Ariz. — Which authorized new am. Announced March 29.
KOSI Aurora, Colo. — Which authorized change hours, install DA-N. Announced March 29.
WMLF Pineville, Ky. — Which authorized new am. Announced April 1.
WGEM-TV Quincy, 111.— Which authorized new tv. Announced April 1.
WLOS-TV Asheville, N. C— Which authorized new tv. Announced April 1.
ACTIONS CALL LETTERS ASSIGNED
KRTU Tucson, Ariz. — Associated Bcstrs. of Tucson, 790 kc. Changed from KCTU.
KPIK Colorado Springs, Colo. — Western Bcstg. Co., 1580 kc.
WGOR Georgetown, Ky. — Robert E. Johnson, 1580 kc.
WKYV Loyall, Ky.— Tri-State Radio Corp., 1050 kc.
KBCL Bossier City, La. — Bossier Bcstg. Service, 1220 kc.
WDVL Vineland, N. J.— The Delsea Bcstrs., 690 kc.
WBUZ Fredonia, N. Y. — Louis W. Skelly, 1570 kc.
KADO Marshall, Tex.— Caddo Bestg. Co., 1410 kc.
UPCOMING
AprU
April 7-11 : NARTB annual convention, Conrad
Hilton, Chicago. April 8-11: Premium Adv. Assn. of America
annual Premium Buyers' Exposition, Navy Pier
and Morrison Hotel, Chicago. April 9: Premium Advertising Conference, Navy
Pier, Chicago. April 11-13: Southwest Regional Conference and
Electronic Show, Shamrock Hilton Hotel,
Houston.
April 12: Iowa AP Radio and Television News
Assn., Savery Hotel, Des Moines. April 13: United Press Broadcasters of Michigan,
Olds Hotel, Lansing.
April 22: United Press Broadcasters of Conn., Hotel Statler, Hartford.
April 22: Connecticut Broadcasters Assn., Hartford, Conn.
April 22-26: American Film Assembly, Statler
Hotel, New York. April 24-26: Annual Conference, American Pub
lic Relations Assn., Warwick Hotel, Philadelphia, Pa.
April 25-27: Annual meeting of the American Assn. of Advertising Agencies, the Greenbrier, White Sulphur Springs, W. Va.
April 25-27: Western States Advertising Agencies Assn., annual conference, Oasis and Desert Inn Hotels, Palm Springs.
April 25-27: New Mexico Broadcasters Assn., Deming.
April 25-28 : Annual convention, American Women in Radio & Television, Chase Park -Plaza Hotel, St. Louis.
April 26: United Press Broadcasters of Mississippi, Buena Vista Hotel, Biloxi.
April 26-27: Annual Spring Television Conference, Engineering Societies Bldg., Cincinnati.
April 28-May 4: Brand Names Week.
May
May 1-3: Electronic Components Symposium, Morrison Hotel, Chicago.
May 2-3: International convention of International Advertising Assn. Inc., Hotel Roosevelt, New York City.
May 5-11: National Radio Week
May 6-8: Annual meeting, Assn. of Canadian Advertisers, Royal York Hotel, Toronto, Ont.
May 13-15: Aeronautical and Navigational Elec
tronics national conference, Dayton, Ohio. May 15-17: Pennsylvania Assn. of Broadcasters, Hotel Bedford Springs, Bedford Springs.
May 15-17: Radio-Electronics-Tv Mfrs. Assn.
convention, Sheraton Hotel, Chicago. May 20-21: Wisconsin Broadcasters Assn., Hotel
Plankinton, Milwaukee.
May 22-23: Kentucky Broadcasters Assn., Hotel Sheraton-Seelbach, Louisville.
May 25: United Press Broadcasters of Illinois Assn., Allerton Park, 111.
May 28-29: Annual Visual Communications Conference, Waldorf Astoria, New York.
June
June 6-7: Virginia Assn. of Broadcasters, Hotel John Marshall, Richmond.
June 9-13: Annual convention, Advertising Federation of America, Hotel Fountainebleau,
Miami.
June 17-19: NATRFD Spring Meeting, Washington.
June 17-19: Natl. Convention on Military Electronics, Sheraton-Park Hotel, Washington.
June 19-21 : Annual meeting. Western Assn. of Broadcasters, Jasper Lodge, Jasper, Alta.
June 24-28: Annual convention, Advertising Assn. of the West, Hawaiian Village, Honolulu.
SOURCES OF TV SPOT MONEY REVEALED IN DETAIL BY TVB
A TOTAL of 4,399 advertisers spent an estimated $397,606,000 in spot television in 1956. Of these, 81 spent more than $1 million apiece, and 1,206 spent $20,000 or more.
These figures summarize key features of a report on 1956 tv spot spending which Television Bureau of Advertising will distribute at the NARTB convention this week. Going farther than TvB's earlier annual spot report for 1956 [B*T, March 25], this one shows the spot television expenditures of each of the various brands of all companies whose spot tv investments amounted to $20,000 or more during the year. The reports are based on figures compiled quarterly for TvB by N. C. Rorabaugh Co.
While Procter & Gamble was 1956's top corporate tv spot spender at $17,522,450 [B»T, March 25], a product of General Foods (third ranking in total corporate spot tv spending at $9,415,940) took first place in expenditures for a single brand. GF's Maxwell House coffee led all other brands with $5,461,900 invested in spot tv last year.
Nine other brands put $3 million or more into spot television: Kellogg cereals $4,656,900; Alka-Seltzer $4,498,070; Robert Hall clothes $4,450,490; Bulova watches $4,298,650; Coca-Cola $3,683,910; Marlboro cigarettes $3,404,200; L&M cigarettes $3,294,310; Philip Morris cigarettes $3,079,480, and Nabisco cookies and crackers $3,059,090.
The $397.6 million estimate of spot tv expenditures by 4,399 advertisers in 1956 represents a slight upward revision of TvB's earlier estimate of $397.5 million. Comparisons with 1955 are unavailable since 1956 was the first full year in which TvB compiled the data.
Beginning on the facing page, by company and brand, are TvB's figures on 1956 tv spot expenditures of companies which put $20,000 or more into this segment of the television medium last year.
Page 162 • April 8, 1957
Broadcasting • Telecasting