Broadcasting Telecasting (Apr-Jun 1957)

1 956 TV SPOT SPENDING BY BRAND Abbots Dairies — Biue Plate Foods Abbott's Dairies, Inc. $226,310 Ice Cream 226,310 Ace Clothing Stores $20,080 Clothing 20,080 Acme Food Stores $88,810 Adell Chemical Co $807,630 Lestoil Liauid Detergent 807,630 Admiral Corp $51,840 Admiral Appliances 27,280 Admiral Radio 16,460 Admiral TV Sets 8.100 Admiral Corp. Distributors $25,760 Admiral Appliances 13,500 Admiral TV Sets 12,260 Aerojet General Corp. $27,820 Employment 27,820 Affiliated Super Markets $132,110 Food Stores 132,110 A & I Distributors Dairy Products .... Zerone & Zerex .... $26,540 .. 26.150 390 Alberto-Culver Co $93,010 VO-5 Cosmetics 54.010 V0-5 Hair Preparation .. . 39.000 Alkaid Corp $298,130 Alkaids 298,130 Allen's Revival Hour Religion Alles & Fisher, Inc. J. A. Cigars $49,930 . 49,930 $51,060 .... 51,060 Alliance Mfg. Co $201,420 Lift-A-Door 41,000 Remote Instant Tuner. . 220 Seialer Heaters 1.730 Tenna Rotor 158,210 Tenna Scope 260 Allied Gas Companies Gas Service $23,380 .. 23,380 Aluminum Co. of America $53,940 Alcoa Aluminum Products 9.450 Alcoa Foil Wrap 44,360 Paint 130 Amana Refrigeration, Inc. $32,810 Amana Air Conditioners .. 580 Amana Food Freezer 28,790 Amana Food & Freezer Plan 3,440 Amend, Fred W., Company $146,380 Chuckles Candy 146,380 American Bakeries Co. $797,330 Bunny Bread 17,220 Cook Book Bread 33,460 Grennan Cake 115.830 Merita Bread 139,650 Merita Cake 24.870 Taystee Bread 466.300 American Beauty Macaroni $26,310 Chili-Roni 3,630 Macaroni 22,140 Noodles 540 American Beauty Mattress Co $29,930 American Beauty Mattress 29,930 American Bird Food Mfg. $33,280 American 3 Vees Bird Food 33,280 American Brewery, Inc. $181,200 American Beer 181,200 American Brewing Co. $234,160 Regal Beer 229,370 Royal Beer 4,790 American Character Doll $118,120 Dolls $118,120 American Chicle Co. $1,480,380 Adams Clove Gum 34.060 Beeman's Gum 141.000 Certs 102,670 Chiclets 86,390 Clorets 360,190 Dentyne 383,770 Rolaids 372,300 American Crystal Sugar Co $44,340 Candy 22,640 Crystal Sugar 21,700 American Dairy Ass'n. $94,100 Dairy Products ' 94,100 American Home Products $1,965,900 Chef Boy-Ar-Dee Quality Foods Chef Boy-Ar-Dee Ravioli Chef Boy-Ar-Dee Sauces Dennison's Foods G. Washington Instant Coffee Aero Shave Aero Wax Easy-Off Oven Cleaner Sani-Flush Wizard Deodorizers .... Anacin Bisodol Duplexin Emberstick Heet Hill's Cold Tablets .... Kolynos Dentifrice Preparation H Primatene Vital Essence 1,168,710 28,180 66,200 122,020 15.330 24,220 47,190 27,660 1.730 28,550 141,050 1.280 30.560 10,580 1,280 810 4,770 228,040 17,430 280 American Kitchens Corp. $26,670 Custom-Made Kitchens .... 26,670 American Liberty Oil Co. $21,020 Amlico Gas & Oil 21,020 American Motors Corp. $128,910 Hudson Cars 580 Kelvinator Appliances . ... 68,710 Nash Cars 59,620 American Oil Co. $50,060 Amoco Gas & Oil : 45,080 Super Permalube Motor Oil 4,980 Amer. Rad. & Stand. San. Corp. $37,490 Amer. Stand. Heating Equip 6,600 Amer. Stand. Plumb. Fixtures 16,200 Sunbeam Air Conditioners 1,210 Youngstown Kitchens 13,480 American Safety Razor Co $237,950 Gem Razors & Blades ... 237,950 American Sheep Prod. Council $69,850 Lamb Products 69,850 American Snuff Co $156,560 Bull of the Wood ChewTob 55.700 Dental Snuff 10,400 Garrett's Snuff 43,580 Sweet Peach Snuff 46,880 American Soul Clinic $34,080 Religion 34,080 American Sta-Dri Co. $28,060 Sta-Dri Paint 28,060 American Stores Co. $409,240 Food Stores 409.240 American Sugar Refining $313,560 Domino Sugar 253,890 Franklin Sugar 22,280 Sunny Cane Sugar 37,390 American Tel. & Tel.* $3,803,990 American Tobacco Co. $1,206,280 Herbert Tareyton Cigarettes 28,800 Hit Parade Cigarettes . 668,340 Lucky Strike Cigarettes 118,570 Pall Mall Cigarettes ... 390,570 American Toy Co. $65,770 Toys ... 65,770 Anchor San. & Amer. Heating $113,930 Heating Supplies 113,930 Anderson. Clayton & Co. $371,720 Flair Shortening 16,180 Foods 20.660 Meadolake Margarine .... 11,050 Mrs. Tucker's Margarine 47,170 Mrs. Tucker's Shortening 276,660 Anderson Prichard Oil Co. $25,300 Gas & Oil 25,300 Anheuser-Busch, Inc. $1,534,680 Bud Waffle Syrup 8.140 Budweiser Ale ... 7,990 Budweiser Beer . 1,154,210 Busch Bavarian Beer.. 364,340 Antell, Charles, Inc. $2,774,170 Charles Antell Cosmetics 1,686,160 Charles Antell Spray Net 31,410 Chignon 120 Custom Mop 110 Formula #9 Hair Cream 112.190 ■ Formula *9 Shampoo . 221,330 Hair Curlers 470 Reddi Kit 140 Sando Reducing Aid ... 35.90C Slim Magic 194,130 Star Nail 8,930 SuDer Lanolin Liquid Makeup 483,280 Appalachian Electric Power Co. $56,190 Electrical Appliances 56,190 Arbogast & Bastian, Inc. $25,460 Meats 25,460 Arena, V.. & Sons, Inc. $21,280 Conte Luna Spaghetti 21,280 Arizona Brewing Co. $87,240 A-l Pilsener Beer 87,240 Armour & Co. $877,400 Armour Flash Frozen Meats 56,130 Cloverbloom Margarine 204,350 Dairy Products 347,010 Dash Dog Food 16,480 Dial Shampoo 20,770 Dial Soap 21,970 Gee Detergent 4,710 Liquid Chiffon 5,360 Meats 186,960 Poultry 690 Vegtol 30.970 Armstrong Rubber Co. $504,100 Armstrong Tires 504.100 Arnold Bakeries, Inc $252,180 Arnold Bread 207,890 Bakery Products 6,500 Cookies 37,790 Arnold, Schwinn & Co. $31,870 Schwinn 31,870 Arrowhead-Puritas Waters $52,360 Puritas Bottled Water 52,360 Ashland Oil & Refining Co. $49,020 Ashland Gas & Oil 49,020 Associated Food Stores $62,490 Associated Hospital Service $473,010 Blue Cross Hospitalization 399,440 Blue Shield 73,570 Associated Products, Inc $1,223,040 Rival Dog Food 509,160 5 Day Deodorant Pads 713,880 Associates Finance Co. $58,520 Loans 58,520 Atchison-Topeka SantaFe $133,650 Rail Travel 133,650 Atlanta Baking Co $61,150 Baked Goods 61,150 Atlanta Dairies Co-Op $22,300 Dairy Products 22,300 Atlanta Gas Light Co. $49,400 Atlantic Refining Co. $320,580 Atlantic Gas & Oil 320,580 Atlas Brewing Co. $34,460 Atlas Prager Beer 34,460 Avon Products, Inc. $1,307,680 Avon Cosmetics . . . 1,307,680 Avoset Co. $478,280 Avoset Dairy Cream 8,180 Qwip Whipped Cream .... 470,100 Awrey's Bakery $36,050 Baked Goods 36,050 B B. C. Remedy Co. $514,490 B. C. Remedies 514,490 B. T. Babbitt Co., Inc. S688.120 AM-0 Instant Powd. Ammonia 8.870 BAB-0 Cleanser 390.060 Cameo Cleanser 12,730 Glim Detergent 276,460 B. V. D. Co., Inc. $52,730 B.V.D. Underwear 52,730 Baird's, Mrs., Bakery $378,990 Baird Bread 378,990 Balentine Packing Co. $45,040 Meat Products 45,040 Ballantine, P., & Sons $1,852,280 Ballantine Ale 1,253,390 Ballantine Beer 598,890 Bama Co $21,680 Jams & Jellies 18,150 Peanut Butter 3,530 Bank of America $462,120 Banquet Canning Co. $38,280 Caper Dog Food 33.250 Frozen Foods 5,030 Barbasol Co $84,900 Barbasol Shave Cream .... 84,900 Barcolene Co. $94,110 Barcolene All-Purpose Cleaner 94,110 Bardahl Oil Co. $347,1 1 0 Oil Additive 347,110 Bartolomeo Pio, Inc. $37,470 Pio Wines 37.470 Basco Co $20,740 Basco 20,740 Bauer & Black S23.430 Curads 19,130 Curity Surgical Dressings 4.300 Bavarian Brewing Co. $276,840 Bavarian Beer 276,840 Bayuk Cigars Co $77,290 Bayuk Cigars 17,200 Phillies Cigars 57,490 Webster Cigars 2,600 Beacon Co. $127,640 Beacon Floor Wax 127.640 Beatrice Foods Co $356,870 LaChoy Chinese Foods .... 41,490 Magic Freeze 130 Make-A-Shake Milk Shakes 34,500 Meadow Gold Dairy Products 271,910 Meadow GolaMce Cream 4,510 Vegemato Juice 4,330 Beaver's Packing Co. $31,200 Canned Meats 31,200 Beech-Nut Life Savers, Inc. $1,219,560 Beech-Nut Baby Foods 160,970 Beech-Nut Gums 1,058,590 Bekin's Van & Storage Co. $113,390 Moving & Storage 113,390 Bell Bakeries, Inc. $66,880 Bell Bread 1,740 Dandee Bread 65,140 Bell Brands Food, Ltd. $48,350 Potato Chips 15,250 Various Foods 33,100 Belle Meade Biscuit Co. $31,240 Crackers & Cookies 31,240 Beneficial Management $54,353 Loans 54,350 Bennett's Eastside Paint $29,060 Paint 29,060 Benrus Watch Co. $1,291,140 Benrus Watches 1,291,140 Benton, Bill. Clothes $186,070 Best Foods, Inc. $914,559 Farina Cake Flour . . 23.380 French Dressing 8,830 Gold Plate Foods 17,090 Hellmann's Mayonnaise . 268,590 H-0 Oats 143,510 Nucoa Margarine 218,950 Presto Cake Flour 83,720 ' Rit 1,300 Skippy Peanut Butter .... 149,180 Best Markets S30.490 Food Stores 30,490 Bethlehem Steel Co. $181,510 Steel Products 181,510 Better Living Enterprises. $1,312,440 Appliances 603,270 Storm Windows 43,940 Super Jet Spray Gun 12,770 Toys 7,600 T. W. 0. Dietary Aid . . 8,660 Various Household Products 636,200 Big Bear Markets $25,980 Food Stores 25,980 Biggie Furniture Co. $34,550 Bishop, Hazel, Inc. $135,820 Cosmetics 135,820 Bison Cheese Co. $21,e80 Cheese 21,880 Bissell Carpet Sweeper Co. $147,210 Bissell Carpet Sweeper. 147,210 Blatz Brewing Co. S330.710 Blatz Beer 259.740 Tempo Beer 68.700 Triangle Beer 2.270 Block Drug Co $1,937,800 Ammident : 450.070 Greenmint Mouthwash 41.960 Laxiu'm 35.290 Nytol 738,900 Omega Oil 5,640 Polident 421,310 Poli-Grip 167,230 Sentrol 11,740 Stera-Kleen Denture Clnsr 66.560 Blue Plate Foods. Inc. $566,340 Blue Plate Coffee Reg. .. 18.300 Jams & Jellies 117,520 Margarine _ 8.170 Mayonnaise 90,130 Broadcasting • Telecasting 1CONTINUED THROUGH PAGE 185 April 8, 1957 • Page 163