Broadcasting Telecasting (Apr-Jun 1957)

1956 TV SPOT SPENDING BY BRAND Blumenthal Bros. — Colorado Milling Peanut Butter 17,750 Salad Dressing 24,780 Various Food Products .. 289,690 Blumenthal Bros. Choc. Co $97,230 Candy 97,230 Bohemian Brewing Co. $37,930 Bohemian Beer . . 37,930 Boise-Payette Lumber Co. $23,870 Building Supplies . 23,870 Bon-Ami Co $288,820 Bon Ami I.. . 288,820 Bond Clothing Stores, Inc DuMaurier 421,680 Kool ... . 3,743,420 Raleigh 1,733,680 Tube Rose Snuff 16,550 Viceroy 5,373,290 Brownell & Field Co. $49,850 Autocrat Coffee Inst./Reg 2,100 Autocrat Coffee Reg. 28,050 Autocrat Coffee Syrup 17,330 Autocrat Fine Foods ... 2,370 Bruce, E. L, Co. $92,810 Floor Cleaner 31,360 Cal-Spray 8,300 California Wine Adv. Board $50,110 Wine .. 50,110 California Wine Assn. $92,450 Eleven Cellars Wine 69,940 Wines 22,510 Calo Dog Foods, Inc. $42,400 Calo Cat Food 6,300 Calo Dog Food Caloric Stove Corp. Caloric Gas Ranges Floor Wax $333,250 Bonne Bell, Inc. $66,740 Cosmetics . 66,740 Bonnie Dog Food Co. $21,120 Booth Bottling Co., Inc. $24,130 Booth's Beverages . ... 24,130 Borden Co. $1,483,590 Bake-N-Eat Biscuits 7,280 Borden's Inst. Coffee 719,740 Dairy Products . 597,310 Elmer's Glue-All .... 1,100 Ice Cream 151,830 Salad Dressing 910 Starlac 5,330 Bostwick Laboratories $71,530 Hep Insecticide 5,460 Hep Oven Cleaner . 66,070 Bowman Biscuit Co. $169,890 Supreme Cracker & Cookies Boyer International Labs. $33,010 H-A Hair Arranger 33,010 Inc. Buitoni Products, Buitoni Sauces .. Macaroni & Spaghetti Bulova Watch Co Bunker Hill Food Co. Bunker Hill Canned Beef Bunker Hill Canned Meats Food Products 61,450 Campbell-Sell Baking Co. Hollywood Bread Sunbeam Baked Goods $622,460 156,810 465,650 $4,298,650 $22,040 Campbell, Harry T. Sakrete Dry Mix Cement 36,100 $24,560 24,560 $48,370 7,040 41,330 Sons $107,380 107,380 $1,196,340 520 4,110 17,410 Burger Brewing Co. $179,010 Burger Ale 60,530 Burger Beer 118,480 Brading Breweries Beer Ltd. Bradley Toy Co. $27,140 Toys 27,140 Branscombe, J. B., Co. Hair Trimmer Rolliton Paint Roller Speedy Ross Exerciser Burgermeister Brewing Corp. Burgermeister Beer Buring, Nat, Packing Co. King Cotton Products Burma-Vita Co 169,890 Burma-Shave .. Burrus Mills, Inc. Lightcrust Cake Mix , Lightcrust Flour Lightcrust Shortening Burry Biscuit Corp. Burry's Cookies & Crackers 12 Treat Ice Cream Cookies Campbell Soup Co. Campbells Canned Soups 588,660 Campbells Frozen Fruit Juices 390 Campbell Frozen Soups 554,800 Campbells Pork & Beans 50,430 Franco-American Spaghetti . 390 $663,080 Swanson Frozen Foods 1,670 663,080 Cana(Ja Dry Co /Bott|ers $360,430 $25,780 Canada Dry Ginger Ale 232,990 25,780 Canada Dry Soft Drinks 123,350 Canada Dry Sparkling Water $66,740 66,740 $60,120 60,120 $80,760 CaDnad'an Bring C° Bradings Ale Bradmgs Beer Dow Beer . 0 Keefes Ale $98,63° Canadian Food Products Foods 300 67,940 12,520 95,190 4,090 $161,330 44,060 1,450 . 27,120 . 88,700 $26,160 . 26,160 $53,880 70 Braun Baking Co. Roman Meal Bread 42,040 11,770 $114,400 114,400 Breck, John H., Inc. $30,440 Breck Hair & Scalp Prep 620 Burton Dixie Corp./Dlrs. Slumber-on-Mattresses Bu-Tay Products, Inc. Diapersweet George Detergent 11,870 Rain Drops Water Conditioner Canadian National Railway $73,610 3,440 Rail Travel .. 73,610 $45,910 Canfield Oil Co. $23,310 45,910 Canfield Gas & Oil 23,310 $32,640 Cantrell & Cochrane 1,760 19,510 Corp. $241,520 Batter-Up Pancake Mix 48,480 Super Coola Soft Drinks 193,040 Breck Shampoo 26,520 Hair Mist .. 3,300 Breyer Ice Cream Co. $315,490 Ice Cream 315,490 Bridgeport Brass Co. $25,920 Aer-A-Sol Insecticides 25,920 Brillo Mfg. Co. $106,300 Brillo Cleanser 22,750 Brillo Soap Pads 83,550 Bristol-Myers Co. $864,040 Ammen's Antiseptic Powder 36,990 Ban Deodorant 108,680 Bufferm 501,510 Ipana Dentifrices 31,130 Mum Deodorants 9,510 Sal Hepatica 4,380 Sentry Dentrifice 107,450 Theraban 17,720 Vitalis Hair Creme 15,520 Vitalis Hair Tonic .. . 31,150 Brock Hall Dairy Co. $33,590 Dairy Products 33,590 Brondow, Inc. $20,240 Breath-O-Pine Disinfectant 20,240 Brown & Haley $166,870 Candy Bars 166,870 Brown Shoe Co. $383,050 Buster Brown Shoes . 265,560 Robin Hood Shoes .. 117,490 Brown & Williamson Tobacco Co. $11,288,620 Buten, M., & Sons Buten Paints Butterfield Canning Co. Butterf le Id Potatoes $32,740 Carbona Products Co. $34,250 32,740 Carbona Rug Cleaner . .. 2,390 Carbona Shoe Polish 31,860 $23,930 23,930 Bymart-Tintair, Tintair Inc. Carey Salt Co. $50,800 Salt 50,800 $43,840 43,840 Cardinal Distr. $27,940 Mobilgas .. 27,940 $55,230 55,230 $37,570 37,570 CVA Corp. Cresta Blanca Wine Roma Wine Cabell's Dairies Dairy Products Cadillac Deluxe Wine Co Cadillac Wine Cain, John E., Co Mayonnaise 35,480 Cain's Coffee Co. $124,950 Cain's Coffee Inst. . 31,370 Cain's Coffee Inst./Reg. 12,960 Cain's Coffee Reg. . 77,300 Cain's Tea Reg 3,320 Cal Fame Co. $63,730 Foods • 1,620 Mambo Punch 1,080 Orange Juice 61,030 California Federal Sav. $46,640 Banking 46,640 California Spray Chemical $38,060 Agricultural & Garden Pest 24,080 Ortho Garden Sprays . 5,680 Cargill, Inc. Nutrena Dog Food Nutrena Feeds . $158,190 155,680 2.510 $328,180 ~„5 Carling Brewing Co., Inc. $1,348,860 Carl ing's Black Label Beer 905,410 Carling's Red Cap Ale . 279,440 Stag Beer 164,010 $35,480 Carnation Co Alber's Cereals . Alber's Cornflakes Alber's Flapjack Mix Alber's Oats Carnation Corn Flakes Carnation Malted Milk $1,154,340 24,000 56,440 29,750 16,490 6,420 3,510 Dairy Products 121,510 Damascus Milk 6,300 Evaporated Milk 129,190 Friskies Dog Food 671,080 Gold Cross Milk 16.430 Ice Cream 12,870 Instant Chocolate Milk 26,090 Instant Milk 25,330 Topic Canned Milk .... "8,930 Carolina Power & Light Co $37,360 Public Utilities 37,360 Carolina Sales Corp $26,610 ABC Appliances 3,000 Duo Therm 180 Duo Trim 1.380 Kelvinator Appliances .. 18,210 Sylvania Appliances 3,300 U. S. Airco 540 Carrier Corp $63,980 Carrier Air Conditioners 63,140 Refrigeration Equipment 840 Carter Products, Inc. $4,535,210 Arrid Deodorant .-. 1,470,260 Carter's Little Liverpills 1,202,670 Colonaids 310 Nair 1,074.830 Rise Shaving Cream ... 787,140 Carvel Co $56,830 Ice Cream 56.830 Casco Products Corp. $29,830 Casco Iron 19,700 Heating Pads 10,130 Castro Convertible Co. $300,400 Sofa Beds 300,400 Catalina Steamship Lines $22,640 Boat Travel 22,640 Celanese Corp. of America $63,920 Arnel 63,920 Central Power & Light Co. $25,390 Public Utilities ... 25,390 Challenge Cream & Butter $29,540 Dairy Products 29,540 Chapman, Gordon Co. $31,080 Grenadier Mattresses 31,080 Charbonneau Packing Co. $65,450 Tree Top Apple Juice 65,450 Charmin Paper Mills $208,960 Napkins 92,850 Tissues 86,300 Towels 29,810 Chattanooga Medicine Co. $199,820 Black Draught 142.060 Soltice Balm Rub 52,990 Velvo Cough Syrup ... 4,770 Chemical Corp. of America $60,380 Freewax . 60,380 Cheesebrough-Ponds, Inc $1,425,440 Angel Clean 45,880 Lip Ice 2,510 Ponds Cosmetics 12,860 Ponds Face Cream 2,490 Ponds Hand Cream 45,320 Val Cream 35,580 Vaseline Hair Tonic 1,234,960 Vaseline Products 45,840 Chesty Foods, Inc $188,830 Potato Chips 188,830 Chicago Beverage Co. $28,250 Old Colony Soft Drinks 28,250 Chock Full-0 Nuts $308,350 Coffee Regular 308,350 Christian Science Comm. $37,450 Religion 37,450 Chrysler Corp. $1,914,160 Airtemp Heating ... . 3,040 All Chrysler Corp., Cars 28,570 Chrysler Cars 331,950 DeSoto Cars 5,810 Dodge Cars 511,240 Plymouth Cars 1,033,550 Chunky Chocolate Corp. $195,850 Chunkies Candy 195,850 Church & Dwight Co., Inc. $51,140 Arm & Hammer Sal Soda 51,140 Circus Foods, Inc. $39,390 Peanuts 39.390 Cities Service Co. $271,830 Cities Service Gas & Oil 271,830 Citizens Mutual Insurance Corp. $42,620 Insurance 42,620 Clairol, Inc $128,010 Miss. Clairol 128,010 Clark, D. L. Co $147,290 Clark Candy Bars 147,290 Climalene Co $29,550 Spin 29,550 Clinton Merchandising Corp $383,410 Clothing 383,410 Cliquot Club Co./Bottlers $43,470 Ginger Ale 34,350 Soft Drinks 8,640 Sparkling Water 480 Clorox Chemical Co. $675,660 Ciorox 675,660 Clougherty Packing Co. $55,980 Farmer John Meats 55,980 Coast Federal Sav & Loan Assoc $148,110 Coats & Clark's Sales Corp $114,970 Crown Zippers 114,580 Thread 390 Coble Dairies $43,470 Dairy Products 43,470 Coca-Cola Co./Bottlers $3,697,460 Buck Beverage 7,660 Coca-Cola 3,683,910 Delish Bottled Drinks 5,720 •76 170 Coffee Time Products of America $49,600 Coffee Time Beverages . 24,800 Coffee Time Syrup 24,800. Colgate-Palmolive Co. $7,314,700 Ad Detergent 167,320 Ajax Cleanser 144,420 Brisk Dentifrice 1,447,160 Cashmere Bouquet Soap 22,730 Colgate Bar Soap 193,230 Colgate Dental Cream 2,539,320 Colgate Lustre Net .... 8.240 Colgate Shave Cream 442,500 Deodorant Beauty Soap 253,800 Fab Detergent 65,880 Florient Deodorizer .... 7,630 Glance Shampoo 5,200 Halo Shampoo 280,910 Kan-Kil 1,880 Lustre-Creme Shampoo 23,430 Merry Detergent 46,640 Palmolive Shave Cream 498,240 Palmolive Shave Lotion 2.660 Palmolive Soap 7,560 Rapid Shave Cream ... 343,080 Vel Beauty Bar 131,120 Vel Detergent 598,660 Veto Deodorant 83,090 College Inn Food Products $32,090 Soups 15,720 Tomato Juice 16,370 Collins Baking Co $56,710 Colonial Bread 56,710 Colonial Baking Co. $253,830 Bread 253,830 Colonial Stores, Inc $274,620 Food Stores 274,620 Colorado Milling & Elevator Co $49,330 Diamond M Flour 4,030 Full Cream Flour 1,730 Hungarian Flour 36,310 Major C Flour 1,410 Pikes Peak Flour 310 Page 164 • April 8, 1957 Broadcasting • Telecasting