Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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They may laugh when you sit down at the tuba, hut... Nielsen proves you're right about WKZO-TV in KALAMAZOOGRAND RAPIDS "WKZO-TY delivers more viewers nighttime DAILY than the second station delivers MONTHLY, dav or night! Ask Avery-Knodel for ALL the comparisons! NIELSEN NCS No. 2, NOVEMBER, 1956 DAYTIME NIGHTTIME Station No. of TV Homes in Area Monthly Homes Reached Weekly NCS Circ. Daily NCS Circ. Weekly NCS Circ. Daily NCS Circ. WKZO-TV 633,120 489,1 70 421,820 292,720 464,530 378,080 Station B 51 2,980 372,000 310,720 203,170 348,140 278,660 WKZO-TV —GRAND RAP1DS-KALAMAZOO WKZO RADIO — KALAmaZOO-BaTTLE CREEK WJEF RADIO — GRAND RAPIDS VVJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN. NEBRASKA Associated with v/wBD RADIO — PEORIA. ILLINOIS WA70 100,000 WATTS • CHANNEL 3 • 1000' TOWER Kalamazoo-Grand Rapids and Greater Western Michigan Avery-Knodel. Inc.. Exclusive National Representative* Broadcasting • Telecasting April S, 1957 • Page 165 J