Broadcasting Telecasting (Apr-Jun 1957)

1956 TV SPOT SPENDING BY BRAND Columbia Baking — Fehr Brewing Ranch-Way Feeds 5,540 Columbia Baking Co. $105,050 Champ Bread 1,620 Hollywood Bread 31,220 Southern Bread 59,590 Southern Cake 12,620 Columbia Broadcasting System $528,580 CBS Columbia TV Sets . 24,870 Columbia Records 422,490 Record Players 81,220 Columbia Pictures Corp. $87,160 Movie Publicity 87,160 Commercial Solvents Corp $241,890 Norway Anti-Freeze 58,270 Peak Anti-Freeze 183,620 Commonwealth Edison Co. $150,600 Utilities 150,600 Conn. Milk Producers Assn $76,350 Dairy Products 76,350 Conn. Refining Co. $22,880 Benzoline 22,880 Consolidated Cigar Co. . $21,610 Dutch Master Cigars .... 21,610 Consumers Co-Op Assn. $32,130 Farmers Co-Op 32,130 Continental Baking Co. $5,732,480 Certified Bread 14,520 County Fair Bread .. . 33,480 Daffodil Farm Bread .... 56,280 Fruit Cake 1,330 Hall Pride Cake 2,970 Hostess Cakes 719,400 Morton Frozen Foods 1,160,270 Profile Bread 975,460 Staff Bread 292,400 Twinkies ' -75,600 Wonder Bread 2,366,080 Wonder Brown & Serve Rolls 3,770 Wonder Buns „ 25,050 Wonder Rolls 5,870 Continental Oil Co $507, 9D0 Conoco Gas & Oil 507^900 Continental Trailways $101,900 Bus Travel 101,900 Cook Paint & Varnish Co. $92,640 Paint & Varnish 92,640 Coors, Adolph, Brewing Corp $33,890 Coors Beer 33,890 Copeland Sausage Co. . $37,190 Sausages & Meats 37,190 Corn Products Refining Co $2,849,350 Bosco Chocolate Syrup 1,842,280 Karo Frosting 30,280 Karo Table Syrup 23,590 Kasco Dog Food 308^520 Mazola Oil 91,910 Niagara Starch 145|630 Instant Cake Frosting 8 8?0 Nu-Soft Fabric Softener 372,070 Saybon 22,090 Zuma Salad Dressing . 4,160 Corning Glass Works $36,080 Pyrex Dinnerware 5,710 Pyrex Ovenwear 30^370 Cosden Petroleum Co. $44,740 Cosden Gas & Oil 44740 Cott Beverages, Inc./Bottlers $118,820 Soft Drinks 118,820 Coty, Inc $458,560 Cosmetics 412,940 Coty 24 Lipstick . 14,840 Perfume 30,780 Cracker Jack Co. $20,800 Campfire Marshmallows 8*010 Cracker Jack . 12,7.90 Cream of Wheat Corp. $707,840 Cream of Wheat 707,390 Zing 450 Creomulsion Co $38,290 Creomulsion 34,300 Creozets 3,990 Cribben & Sexton Co. $26,550 Universal Gas Ranges .... 26,550 Crocker Anglo National Bank $106,490 Cromwell Oil Co $48,900 Oil 48,900 Crowell-Collier Publ. Co. $24,050 Collier's Magazine 22,050 Woman's Home Companion 2,000 Crown Rest Bedding Co. $44,160 Air King Mattress 44,160 Crown-Zellerbach Corp. $111,080 Chiffon Toilet Tissue .... 65,220 Paper. Products 40,490 Zee Paper Napkins 2,380 Zee Tissue 2,990 Cudahy Brothers Co $45,550 Meats 45,550 Culligan Soft Water Ser. $48,050 Water Softener 48,050 Robert Curley Co $67,980 Hair Oil 6,860 Hair Styling Kit 57,480 Spencer Foot Care 3,640 Helene Curtis Industries $247,440 Cosmetics 36,630 Enden Shampoo 121,310 42 Hair Cream 760 42 Hair Oil 620 42 Shampoo 1,000 King's Men AfterShave Lotion 250 King's Men Deodorant . 1,150 King's Men Hair Dressing 630 King's Men Toiletries 29,610 Sho Curl 380 Spray Net 55,100 Curtis Publishing Co. $43,430 Holiday Magazine 260 Ladies' Home Journal .. . 30,560 Saturday Evening Post 12,610 Curtiss Candy Co. $54,000 Baby Ruth Candy 6,600 Candy 47,400 D D-W-G Cigar Corp. $20,640 R. G. Dun Cigars 20,640 D-X Sunray Oil Co. $327,050 D-X Gas & Oil 327,050 Dairy Queen Co. $36,250 Dairy Products 9,710 Ice Cream 26,540 Dairymen's League Co-Op $112,720 Dairylea Dairy Products 83,780 Dairylea Ice Cream 28,940 Dan River Mills, Inc. $63,070 Cotton Fabrics 63,070 Dandee Pretzel & * Potato Chip $32,1.90 Potato Chips 29,530 Pretzels 2,660 Dandricide Co $40,140 Dandricide 40,140 Dannon Milk Products $39,250 Dannon Yogurt 39,250 Davis, R. B., Co $35,580 Cocomalt 30,880 Swel Frosting 4,700 Daws Drug Co. $70,870 Drug Stores 70,870 Dawson Brewing Co. $65,120 Dawson's Ale 25,660 Dawson's Lager Beer 39,460 D-Con Co $143,960 M-O-Lene Rug & Drape Cleaner 122,350 Moth Proof 300 Rat Poison 21,310 Dean Milk Co $73,580 Dairy Products 73,580 Deep Rock Oil Corp $107,230 Deep Rock Gas & Oil 107,230 Deering, Milliken & Co. $131,070 Agilon Hosiery 29,010 Fabrics 47,670 Hosiery 17,000 Milium 37,390 De Kalb Agricultural Assn $23,210 Hybrid Corn 23,210 Delchamps, Inc $34,740 Food Stores 34,740 Delta Air Lines, Inc. $186,940 Democratic Party $453,260 Denalan Co $30,060 Dental Plate Cleanser . .. 30,060 Denise Hosiery Co $35,440 Des Moines Register Tribune $55,260 Newspaper 55,260 Detroit Auto Inter-Ins. Exchange $63,410 Auto Club 20,260 Auto Insurance 43,150 Diamond Crvstal Salt Co. $30,770 Diamond Crystal Salt 30,770 Diamond Spring Brewery $22,470 Holihan Beer & Ale 22,470 Dierk's Forests $22,390 Fence Posts 22,390 Dixie Brewing Co $34,170 Dixie 45 Beer 34,170 Dobler Brewing Co., Inc. $36,880 Dobler Ale 30,100 Dobler Beer 6,780 Doeskin Products, Inc. $95,050 Doeskin Facial Tissues 95,050 Donaldson Baking Co. $27,360 Bakery Products 27,360 Donnelly Reuben H., Co. $190,920 Yellow Pages 190,920 Dormin, Inc $762,720 Pellex 313,190 Dormin Sleeping Capsules 449,530 Double Cola Co $43,700 Double Cola 43,700 Douglas Aircraft Co., Inc. $37,140 Institutional 37,140 Dow Chemical Co $115,090 Saran Wrap 115,090 Drackett Co $493,910 Dazy Air Freshener 34,480 Drano Cleanser 239,720 Windex Cleanser 219,710 Drake's Refineries $20,280 Gas & Oil 20,280 Drew, E. F., Co., Inc $376,180 Tn-Nut Margarine 376,180 Drewry's Ltd $606,970 Atlas Prager Beer 2,250 Drewry's Ale 16,680 Drewry's Beer 521,680 Edelweiss Beer 66,360 Dri-Zit Corp $53,950 Dri-Zit Deodorizer 53,950 Drug Research Corp. $209,910 Sustamin 2-12 209,910 Dubois Brewing Co $43,330 Beer 48,330 Duffy Mott Co $572,150 Apple Products 570,110 Suns.weet Prune Juice. .. 2,040 Dulany, John H., & Son $21,340 Frozen Foods 21,340 Dulaney's $52,690 RCA Appliances 17,610 RCA Radios 16,710 RCA TV Sets 18,370 Duncan Coffee Co $700,210 Admiration Coffee Inst. 9,790 Admiration Coffee Reg. . 39,600 Admiration Coffee Inst.Reg 173,260 Maryland Club Coffee Inst 52,200 Maryland Club Coffee Inst. Reg 304,020 Maryland Club Coffee Reg 121,340 Dunfee Brokerage $31,160 Blink Bleach 2,340 D-Con Rat Poison 18,730 Luck's Beans 8,700 Real-Kill 1,390 Du Pont, E. I., De Nemours $942,180 Duco Paints 108,070 DuPont Car Wax 289,830 DuPont Nylon Sheets .... 4,260 DuPont Safety Wax 11,670 Institutional 222,270 Motor Oil Additive 660 Nylon Products 3,120 Remington Guns & Ammunition 35,940 Rosebush Insecticide 44,830 Zerex & Zerone Anti-Freeze 221,530 Duquesne Brewing Co. $512,800 Duquesne Ale 27,300 Duquesne Beer 485,500 Durkee Famous Foods, Inc. $20,030 Durkee Margarine 13,230 Durkee Oil 4,090 Durkee Salad Dressing 1,100 Durkee Various Foods ... 1,610 Dusorb Sales Corp $20,850 Dusorb Cleaner 20,850 E E & B Brewing Co $96,410 Ale 83.460 Beer 12,950 Eagle Bedding Co. $27,290 Mattresses 27,290 East Ohio Gas Co $142,360 Appliances 136,690 Tri-Mor Furniture 5,670 Eastco, Inc $195,900 Clearasil Complexion Cream 67,670 Espotabs 121,810 Scratch-Ex Dog Powder . 6,420 Eastern Air Lines, Inc. $219,000 Air Travel 219,000 Eastern Guild $319,620 Various Household Products 319,620 Eastman Kodak Co. $229,740 Cameras 160,590 Films 69,150 Easy Add Co $25,980 Addiator Adding Machine 25,980 Eavey Groceries $292,980 Food Stores 292,980 Economics Laboratory, Inc $93,380 Soil-Off 93,380 Edelstein Foods $21,670 Tuxedo Cheese 21,670 Ehlers, Albert, Inc $82,580 Ehlers Coffee Inst. 52,900 Fhlprc Pnffpp Inst. /Reg 1,620 Ehlers Coffee Reg. 28,060 Florlnr fintn 1 ito f*A CIcLlML HUIU -Lllc L-O. tfii Tin Batteries 60 570 Spark Plugs 780 Electric Power Board $20,800 Electrical Appliances .. ... 20,800 Emerson Drug Co $562,660 Rrnmn ^plt7pr DIUIIIU Ocllicl Rl 1 PAD Fizzies 51,020 Fmprcnn Flprtrir Mfcr Pn LllJCIiUII LICLUIL ITIIg. L1 . $H 1 ,UDU Fans 41 060 Emerson Radio & Phono. $52,370 Emerson Radios ... £D,/oU Emerson TV Sets 25 640 LllgldMUCI UU. Ucdlcli *1 1 7 01 n Mattresses 117 210 Erie Brewing Co $35,440 Beer 3.900 Koehler's Beer .. . 31,540 Escalante, Jose, & Co. $24,020 Corina Lark Cigars ... ... 24,020 Esslinger's, Inc $101,420 Beer im 4?n Esso Standard Oil Co. $2,192,040 Esso Gas & Oil ... . 2,190,780 Flit 1,260 Evans Co. $26,560 Evans Farm Sausage 26,560 Evergreen Mills, Inc. $46,790 Evergreen Feeds 46,790 Eversharp, Inc. .. $41,310 Eversharp Pencils 4,680 Eversharp Pens 36,630 Ex-Lax, Inc $107,760 Ex-Lax . 107,760 Express Publishing Co. ... $27,820 San Antonio News 27,820 Exquisite Form Brassiere $69,330 Brassieres . 69,330 F Fairmont Foods Co $139,740 Dairy Products 78,570 Frozen Foods 1,430 Ice Cream 31,590 Orange Juice 760 Various Food Products . 27,390 Faith For Today, Inc $102,190 Religion 102,190 Falls City Brewing Co. $98,720 Rppr 98.720 Falstaff Brewing Corp. $1,224,430 Falstaff Beer 1,224,430 Fant Milling Co $22,890 Gladiola Flour 17,640 Sun-Glo Feeds 5,250 Fanny Farmer Candy Shops $148,040 Farmers Auto of Pekin $21,840 Insurance 21,840 Father John's Medicine Co $40,400 Father John's Medicine ... 40,400 Faygo Beverage Co. $38,490 Ginger Ale . 38,490 Fedway Dept. Stores $29,780 Fehr Baking Co. $69,360 Fair-Maid Bread 63,310 Fair-Maid Cake 6,050 Fehr, Frank P., Brewing Co $42,690 Fehr Liquid Gold Beer , 9,870 Fehr X. L. Beer ... 32.820 Page 166 • April 8, 1957 Broadcasting • Telecasting