Broadcasting Telecasting (Apr-Jun 1957)

radio Listening habits to stations, networks, representatives and other bureau members. RAB found that more than half of the professional men tune in to radio five or more days each week and that the "overwhelming majority"" of this particular audience prefers newscasts and popular music programs. The booklet presents findings of a six-city audience survey made for RAB by The Pulse Inc. Also detailed are when and where the professional segment Listens, what it listens to, how much it listens and set ownership. Plans for Annual 'Farmerama' Announced by WGN-AM-TV PLANS for the first annual "Tarmerama" soil conservation event, to be co-managed by WGN-AM-TV Chicago and featuring closed circuit tv demonstrations, were announced last fortnight. The project, including 1957 Illinois plowing matches, will be held in McHenry County late in August or early in September under sponsorship of the Assn. of Illinois Soil Conservation districts. WGN-AM-TY wiLL co-stage the event with a non-profit organization to be set up. Television will be featured at the outdoor farm event, bringing the show to visitors on big screen tv receivers, according to Norman Kraeft, WGN farm service supervisor. Developments by U. S. Dept. of Agriculture will be shown. WNBC-TV Salutes Connecticut WNBC-TV Hartford, Conn., has launched a new feature, "Salute to Connecticut Towns," on which a different community within the station's coverage area will be promoted each week. Throughout the day and evening of the week assigned to a town, photos of the town's personalities and landmarks will be carried on WNBC-TV station breaks, along with explanatory copy. It is estimated that about 200 mentions of the community will be made during a oneweek period. PERIPATETIC PROMOTION A RECIPROCAL SERVICE of crossplugging by WD? Philadelphia and WFBR Baltimore is snagging motorist listeners going and coming. Inaugurated last month, the promotion spots are heard between four and five in the afternoon, seven days a week, on the theory that this is when most drivers, including salesmen, start return trips. A typical plug from the Baltimore end of the Line: "Here's a special message to motorists who are driving north. When you begin to lose WFBR's signal, we suggest you turn your dial to 610 and hear the wonderful programs of WIP in Philadelphia. WIP's shows are much like those of WFBR, and I am sure you will enjoy them." WIP. during the Bob Menefee Heading Home show, counters with similar messages for south-bound traffic. AFRICAN SAFARI TIMEBUYERS in New York. Chicago and Los Angeles have been invited by KYA San Francisco to enter the station's Great White Hunter competition by filling out a form with name, agency and accounts for which he or she buys radio time. Entries will be placed in a drum and on June 24. in the lobby of New York's Waldorf-Astoria, the winning number will be drawn, entitling the winner to a two-week, all-expense paid vacation for two in Africa, including a safari. All entrants received "authentic antique pith helmets." Returns from invited timebuvers are running near 90^. KYA reports. Pabst Offers Frank Edwards' Book PABST Brewing Co. is offering radio listeners a copy of Commentator Frank Edwards' book. My First 10.000 Sponsors, for sending in five handles from Pabst 6-Can Paks. The offer is open to listeners of Mr. Edwards' newscast on WLS Chicago and WEEK Peoria, Mon.-Fri., 10 p.m. "More and more midwesterners are turning to this newsman's unusual spare-nobody, sparenothing story and a cool glass of beer for mental stimulation and relaxation." Pabst reports in announcing its offer. WINS Steps Up Travel Service WINS New York has stepped up travel programming service for listeners with a half hour Saturday show, six five-minute Sunday travel segments and daily travel news, all in effect since March 3 1 . The three programs, written by Jack Wiersma, president of the American Tourist Bureau, are Going Places, WINS Vacation Specials and WINS Travel News. KING Gives Citizens Free Rides KING Seattle is offering free rides on the local transit's "Dime Shuttle" every Friday for an indefinite period. The fare boxes are covered and signs have been posted around the city's central business district to let people know that the station is paying for all riders who wish to use the shuttle bus. WITH Congratulated By Rival WHEN WITH Baltimore started officially operating its Trans-Lux news sign, WFBR (reportedly WITH's foremost competitor for ratings) bought one week's advertising on the sign. The message, which said "From our house to your house — Congratulations — WFBR — Dial 1300," ran 12 times per day. Durocher Show Precedes Games LEO DUROCHER, one of the three announcers for NBC-TV's Major League Baseball series, also will be featured in a pregame show, Leo Durocher s Warmup, Tom S. Gallery. NBC sports director, reported last week. Except for April 6 and 13. when it will be 15 minutes long, the program will be a 10-minute show preceding Saturday Tv games. TRAINED and EXPERIENCED to SERVE the Radio and Television Industry 21 YEARS OF EXPERIENCE • Area Development • Public Relations Audits • Public Relations Institutes • Washington Representation • Public Relations Continuing Guidance • Market Surveys • Marketing Analyses • Personnel Administration Vublic Relations Research J-lssociates. Inc. DUPOXT CIRCLE BUILDING WASHINGTON 6, D. C. Phone: Du 7-7608 Cable: Associates in EL PASO! ALL WARNER'S CARTOONS • POPEYE THEATRE 5 P.M. WEEKDAYS • KARTOON KARNIVAL 4 P.M. WEEKDAYS Check These 7 REPRESENTED BY THE BRANHAM COMPANY Dorrance D. Roderick, Pres., Vol Lawrence, V.-Pres. and Gen. Mgr.; Dick Watts, Gen. Sales Mgr. Broadcasting • Telecasting April 15, 1957 • Page 123