Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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ONE i KRLD-TV CONSISTENTLY PRESENTS ALL OR NEARLY ALL OF THE TOP 15 ONCE-A-WEEK SHOWS IN THE DALLAS METROPOLITAN AREA. LATEST PUBLISHED PULSE REPORTS KRLD-TV DOMINATES THE COMBINED TV AUDIENCES OF DALLAS AND FORT WORTH METROPOLITAN AREAS LATEST PUBLISHED PULSE REPORTS TWO THREE KRLD-TV COVERS MORE AREA THAN ANY OTHER TV STATION IN TEXAS I KRLD-TV, Channel 4, telecasting with maximum power from atop Texas' tallest tower is the television service of The Dallas Times Herald, owners and operators of KRLD Radio, the only 50,000 watt full-time radio station in Dallas-Fort Worth. The Branham Company, national representatives. JOHN W. RUNYON Chairman of the Board CLYDE W. REMBERT President HERALD SQUARE, DALLAS 2 FROM DATA BY LOHNES & CULVER, WASHINGTON, D.C. KRLD-TV CBS TV FOR DALLAS-FT. WORTH the biggest buy in the biggest market in the biggest state Page 4 • April 22, 1957 Broadcasting • Telecasting