Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000494
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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All-new surveys show it again! When the kids go away . . . Kansas City radios stay . . . with WHB! Let's look between 9 a. m, and 4 p. m. Monday through Friday — and see what happens to Kansas City radio listening when "all those teen-agers" are at school. WHB continues its domination! According to every major survey, every one of the 140 quarter-hours from 9 to 4 belongs overwhelmingly to WHB. This, mind you, when there are no teen-agers available. No wonder WHB carries regular schedules for virtually every major Kansas City food chain — including A & P, Milgrams, Thriftway, A & G, Wolferman's and Kroger. Let the Blair man tell you WHB's dramatic 9 to 4 story. Or, talk to General Manager George W. Armstrong. And while you're at it, get the whole day and night picture! WHB 10,000 watts, 710 kc. KANSAS CITY WHB— FIRST 140 OUT OF 140 QUARTER-HOURS BETWEEN 9 AND 4! AREA NIELSEN. WHB in first place 140 out of 140 quarter-hours. HOOPER. WHB in first place 140 out of 140 quarter-hours. PULSE. WHB in first place 140 out of 140 quarter-hours. WHB's share of Area Nielsen Total Station Audience: 46%. WDGY Minneapolis-St. Paul WHB Kansas City WQAM Miami Represented by John Blair & Co. KOWH Omaha WTIX New Orleans Represented by Adam Young Inc. April 22, 1957 Broadcasting • Telec asting