Broadcasting Telecasting (Apr-Jun 1957)

at deadline Smith New C&H President In Top-Echelon Realignment ELEVATION of Paul R. Smith from vice president and creative director to presidency of Calkins & Holden. N. Y.. being announced today (Monday) by agency which has been without president since Harold L. McClinton left last month to join Charles Dallas Reach in Reach. McClinton & Co. [At Deadline. March 18]. At same time, Board Chairman J. Sherwood Smith and directors named Merlin E. (Mike) Carlock vice chairman of board. Other realignments: J. Blan Van Urk, vice president and chairman of plans board, to executive vice president and administrative director: William C. Pank. to senior vice president, and Frederick E. Baker, head of Frederick E. Baker & Assoc.. C&H's Seattle affiliate, to board of directors. Chairman Smith also used occasion of personnel shift to make statement concerning loss of S6 million Prudential Insurance Co. of America account to RMcC&Co. [B«T, March 25]. "It is unfortunate." he said, ''that Prudential became the fulcrum of a dispute over agency ownership in which the present management unanimously refused to yield, though we were perfectly aware that our refusal involved the probable loss of the account." Ampex, ORRadio in Tape Project AMPEX CORP., Redwood City. Calif., and ORRadio Industries. Opelika. Ala., discussing joint efforts of their research and engineering departments in development and subsequent production of "highest possible quality magnetic recording tape, to be premium-priced and directed primarily toward video, computor and instrumentation uses." according to Ampex President George I. Long and ORRadio President J. Herbert Orr. Financial arrangements still under discussion. RCA Victor Accelerates Buying RCA VICTOR for portable and transistor radios reports step-up in tv and network radio along with print media schedules in advertising campaign for second quarter. Increase in tv will encompass spots demonstrating non-breakable receiver cases (on Perry Como Show. Producer's Showcase and Saturday Night Color Carnival. all NBC-TV). Saturation of 87 spot announcements slated for NBC Radio's Monitor running throuah June. Schlinkert, Bevington Slated To Head WBRC-AM-TV EXECUTIVE APPOINTMENTS for WBRCAM-TV Birmingham. Ala. reported Friday by Hulbert Taft Jr., president. Radio Cincinnati Inc.. are Robert T. Schlinkert to WBRC-TV as general manager, and Richard L. Bevington to WBRC as general manager. Both appointments will become effective with FCC approval of Radio Cincinnati's April 4 purchase of stations from Storer Broadcasting Co. for 56,350.000. Mr. Schlinkert. assistant general manager and general sales manager, WKRC-TV Cincinnati, joined station as sales manager in December 1951 after three years as sales manager of WWJ-TV Detroit. Mr. Bevington joined WKRC's sales staff in November 1954. ABC-TV Promises to Offset First Quarter Earnings Decline "EVERY EFFORT" being made at ABC-TV to improve sales for second six months of year, Leonard H. Goldenson. president. American Broadcasting-Paramount Theatres Inc., reported to stockholders over weekend. He noted that AB-PT's decline in earnings for this year's first quarter as compared to that period last year ($1,743,000 net operating profit compared to S2. 570. 000) primarily stemmed from "disappointing" tv network sales during last year's "selling period." Mr. Goldenson predicted "a measure of improvement" would be made with new Mike Wallace program, sponsored by Philip Morris, and Telephone Time by American Telephone & Telegraph Co. which start on ABC-TV this month. Programming and sales have shown progress, he said. KGHL Ch. 8 Grant Finalized; KOOK-TV's Protest Denied FCC Friday announced decision affirming its November 1955 grant of ch. 8 Billings. Mont., to KGHL. and denying protest of ch. 2 KOOKTV Billings. KOOK-TV claimed Billings unable to support two tv stations, but Commission refused to consider economic effects in light of Camden. Ark., ruling that it did not have power to judge economics [B«T, March 29]. Instead Commission found KGHL financially qualified, reinstated grant and made it effective immediately. KGHL-TV will be affiliated with NBC. Court Weighs KULA Plea APPEALS court in Washington considering plea for stay against December 1956 grant of ch. 13 to Kaiser Hawaiian Village. Honolulu. T. H.. following argument Thursday before Circuit Judges Wilbur K. Miller. Charles Fahy and David L. Bazelon. Appeal brought by KULA-TV Honolulu, following FCC refusal to accept economic protest last month. Protest on same grounds against am grant to Kaiser scheduled for oral argument today (Monday). Chertok Signs With NBC-TV JACK CHERTOK. head of own tv production firm in Hollywood, has signed with NBC-TV giving network exclusive call on his video services for next two years, except for Publicity Girl series he is making for ABC-TV. • BUSINESS BRIEFLY Late-breaking items about broadcast business: for earlier news, see Advertisers & Agencies, page 29. PONTIAC BUYS IRISH • General Motors Corp. (Pontiac Div.). Detroit, to sponsor 11game football schedule of Notre Dame U.. plus one other game still unselected. on MBS. starting Sept. 28. GM reported investing about SI 90.000 gross for sponsorship. Agency: MacManus, John & Adams. Bloomfield Hills. Mich. COFFEE BREAKS • General Foods, (regular Maxwell House coffee), N. Y., planning tv spot announcement campaign starting in May in nearly 100 major markets. Benton & Bowles. N. Y.. is agency. SPOT LINE-UP • Mail Pouch Tobacco Co.. Wheeling. W. Va.. is lining up sizable block of radio stations for 20-week early morning spot announcement campaign in New York, Pennsylvania. West Virginia, and Indiana, starting May 13. Agency: Charles W. Hoyt Co., N. Y. SURVEYING THE FIELD • Aluminium Ltd. of Canada, through J. Walter Thompson Co., N. Y.. though still considering going back with Omnibus if show returns to air, is also understood to be looking at other prestige public service programs, such as Seven Lively Arts. Meet The Press, and Press Conference. OPERATION MAYTTME • Ceribelli & Co. ( Brioschi anti-acid). Fairlawn, N. J., launching four-week radio spot announcement campaign beginning May 3 on WNEW New York. WCAE Pittsburgh. WHDH Boston. WPEN Philadelphia and WAVZ New Haven. Agency: MacManus. John & Adams, N. Y. ON PLANNEMG BOARD • George W. Luft Co. (Tangee beauty preparations). Long Island City. N. Y.. whose advertising account was recently acquired by Calkins & Holden. N. Y.. from Warwick & Legler, N. Y.. is in process of planning radio spot campaign in unspecified number of markets. KANE' LINEUP EXPANDED • AnheuserBusch Inc. (Busch Bavarian beer). St. Louis, recently signed to sponsor Ziv Television's New Adventures of Martin Kane half-hour film series in seven markets, reported to have added five new cities and planning to expand further lineup of stations on series. Agency: Gardner Adv.. St. Louis. BUYS EVEN MORE • General Foods Corp. (Jello-O instant pudding) signed for nine new segments weekly on ABC Radio's Mon.-Fri. morning schedule. Included are three segment? of Breakfast Club (9-10 a.m.): two of My Trite Story (10-10:30 a.m.). two of When A Girl Marries (10:30-10:45 a.m.) and two of Whispering Streets (10:45-11 a.m.), all starting May 15. Young & Rubicam. N. Y., is agency. These are in addition to GF's sponsorship previously announced of segments in Breakfast Club for Kool-Aid (Foote. Cone & Belding). Post Cereals (Benton & Bowles) and La France and Calumet (Young & Rubicam). FAST SERVICE TO CHRYSLER POINTING up speed and flexibility of network radio operations, NBC arranged schedule of spot announcements on its Monitor weekend service for Chrysler Corp. on several hour's notice. Chrysler decided to buy 10 one-minute announcements for past weekend after its stock cars placed one-two-three in Socony "Economy Run" Thursday. NBC Radio used closed-circuit to clear time with affiliates later that day and had arranged schedule to start last Friday. Agency: McCann-Erickson. Detroit. Broadcasting • Telecasting April 22. 1957 • Page 7