Broadcasting Telecasting (Apr-Jun 1957)

file week in brief FIVE MORE FACE ANTITRUST Block-booking of films charged Associated Artists, C&C, NT A, Screen Gems, United Artists. Hansen indicates other actions in tv pend .... 27 P&G STILL KINGFISH Firm's gross time expenditures in Jannary went over the $4 million mark. Using PIB figures, B*T makes its monthly reports on network buys and buyers 30 RADIO'S MUSCLES FLEXED Changes in economic conditions make radio a better buy than ever, CBS Radio Spot Sales' Allison tells Cincinnati advertising group 36 SDX HONORS EIGHT National journalistic fraternity confers annual awards in radio and television 44 CBS DOMINATES PEABODYS Annual awards include five for CBS, two for ABC, and one for NBC, with MBS sharing another with NBC. WNYC turns up with two winners 46 HOW FILMS ARE FARING B»T again reports ARB findings on which of the syndicated shows earned top ratings in 10 major markets 54 TIME INC. PURCHASE APPROVED Buy of three am-tv properties from Bitner tops list of FCC authorizations last week. In all, station transfers amount to $18.5 million 56 THE DAYTIMERS' COMPLAINTS FCC will face more questions at Senate subcommittee hearing April 29-30. Clear Channel Broadcasting Service, small independent operators and possibly State Dept slated to appear 56 BMI CLINICS READY TO GO First two start next Saturday. Total of 40 slated in cities over the nation between April 27 and June 21 66 CBS INC. RECORD BOUND Annual stockholders meeting told profits already 8% above '56 pace. Vhf station expansion plans, report on recent CBS Radio rate changes also discussed 101 CUT NIGHT RADIO RATES That's proposal of Edward Petry & Co., pioneer representation firm which terms it as fact-facing and a better sales policy in the long run 103 STORER SPLITS AM, TV Separate divisions to start May 1. Rine will head radio; George Storer Jr. to be television chief 104 A DECAL ON THE DOOR RCA Thesaurus reports overwhelming success for modest-budget retailers with its 'Shop at The Store With the Mike on The Door' 118 LOUISVILLE LIKED IT W A VE waves healthy Pulse ratings to prove how successful its local-version of 'Monitor' has been 122 departments Advertisers & Agencies 29 At Deadline 7 Awards 44 Closed Circuit 5 Colorcasting 37 Editorial 134 Education 117 Film 50 For the Record 125 Government 56 In Public Interest . 116 In Review 12 International .... 114 Lead Story 27 Manufacturing 101 Milestones 24 Networks 95 On All Accounts 22 Open Mike 16 Our Respects ... 20 Personnel Relations 64 Playback 115 Program Services 66 Programs& Promotions 1 1 8 Ratings 38 Stations .103 Trade Assns 98 Upcoming 1 28 Broadcasting Publications Inc. Sol Taishoft Maury Long Edwin H. James President Vice President Vice President H. H. Tash Secretary B. T. Taishoff Irving C. Miller Treasurer Comptroller THE BUSINESS WEEKLY OF RADIO AND TELEVISION Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Argyll Campbell, Jacqueline Eagle, Jere McMillin, Ann Tasseff EDITORIAL ASSISTANTS: Hilma Blair, Robert Connor, Frances Pelzman, Rita Wade LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Wilson D. McCarthy ADVERTISING ASSISTANTS: Doris Kelly, Ada Michael, Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary. Bessie Deese, Charles Harpold, Bertha Scott, David Smith, Violet Quigley BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Frank P. Model. Beverly Berl, Diane Schwartz Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton, Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia Bialas Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION INFORMATION Annual subscription for 52 weekly issues: $7.00. Annual subscription including BROADCASTING Yearbook (53d issue): $9.00, or TELECASTING Yearbook (54th issue): $9.00. Annual subscription to BROADCASTING • TELECASTING, including 54 issues: $11.00. Add $1.00 per year for Canadian and foreign postage. Regular issues: 35(2 per copy; 53d and 54th issues: S3. 00 per copy. ADDRESS CHANGE: Please send requests to Circulation Dept., BROADCASTING • TELECASTING, 1735 DeSales St., N.W., Washington 6, D. C. Give both old and new addresses, including postal zone numbers. Post office will not forward issues. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Page 10 • April 22, 1957 Broadcasting • Telecasting