Broadcasting Telecasting (Apr-Jun 1957)

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MILESTONES ENERGY ! There are all kinds, but if you want extra sales energy in Southern California...take heart, friend... An exclusive KTTV advertiser, out to improve his already healthy sales, says: / "We're happy to report a 297% increase in retail sales. . ." The item was an imported toy car, featured on the Sheriff John Show and selling for about $5.00. Here's sales energy that gets past the piggy bank, into major retail sales. That's what KTTV's strong, local selling personalities can do for you. Ask your Blair-man for full details, but ask him quietly. . . He gets very excited about KTTV's sales energy. . . Los Angeles Times-MGM Television Represented nationally by BLAIR -TV THE FIRST two employes of Allen B. DuMont Labs receive 25 year service pins from chairman of the board Dr. Allen B. DuMont. L to r: John Hinck, now section head of the quality assurance tube labs, and Albert Steadman, manager of the chemistry lab, and Dr. DuMont. The entire organization presented a 25 year pin to Dr. DuMont. ► R. SANFORD (SANDY) GUYER, partner and general manager of WMOA Marietta, Ohio, began 34th year in radio. ► BILL KILLEBREW marks seventh year with WHBQ-TV Memphis, Tenn. ► GEORGE H. HASKELL, asst. general manager, KFAB Omaha, Neb., observed 20th year with station. ► CLINT BUEHLMAN celebrated 14th year with WBEN Buffalo, N. Y., 26th year in broadcasting. ► CHARLES K. CHRISMON begins 10th year as chief engineer at WFLO Farmville, Va., 20th in broadcast engineering. ► WLWD (TV) Dayton, Ohio, marked eighth year on air; Robert Leeth shared anniversary, marking eight years as engineer with station. ► HARVEY OLSON, program manager at WDRC Hartford, Conn., marks 22nd year with station. ► FRANCES YOUNGREN, women's program director at WMBI Chicago, celebrated 25 years in radio. ► CBS Radio's Capitol Cloakroom began 10th year on air. ► WRCV-TV Philadelphia director Ben Squires celebrated his 10th anniversary with the ch. 3 station on April 2. ► KFI Los Angeles marked its 35th year of broadcasting April 16. ► WDRC Hartford, Conn., observes its 35th anniversary this year. ► KFYO Lubbock, Tex., celebrated 25 years in Lubbock and 30 years of broadcasting April 23. ► CBS Radio's Gunsinoke, a Western adventure series, celebrates its fifth anniversary on the air this Sunday. Obviously OUTSTANDING . . . PAY YOURSELF FIRST! Get the best return for your advertising investment in prosperous PEORIAREA by letting • WELL-KNOWN • POPULAR • TIME-HONORED local personalities do your selling job. Here are just a few WMBD personalities who know how to sell Peoriarea . . . Milton Budd, 25 years IM mm V Phil Gibson, 14 years Emil "Farmer" Bill, 23 yrs. FOR 30 YEARS . . . IN THE HEART OF ILLINOIS PEORIA CBS RADIO NETWORK • 5000 WATTS Peters, Griffin, Woodward, Inc., Ncrt'l Kept. Page 24 • April 22, 1957 Broadcasting „• Telecasting