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$1,500 REWARDS!!
... if you can find stations in the U. S.
that dominate their markets as KWKH does in the Shreveport area . . .
WfHEN the new NCS #2 Study was released we were extremely happy to see how completely KWKH dominates its market in both home-county coverage and total coverage as compared with any other radio station in Shreveport.
In fact, it seemed possible to us that our margin of superiority over our nearest competitor was greater than that of any station in the U. S.
After a special check with A. C. Nielsen Company, however, we find that three U. S. stations nose us out. CAN YOU FIND THEM? If so, you can win yourself a total of $1,500.00 cash — or $500.00 for each of the three!
THIS IS NO GIMMICK ... It is an announcement of a legitimate contest. If you are a timebuyer, account executive, or other employee of an accredited advertising agency, you can win $500.00, $1,000.00, or $1,500.00 right now!
HOW TO CALCULATE A WINNER!
Use only Nielsen Coverage Service No. 2, Spring, 1956. Comparisons will he made on the basis of "Weekly Coverage" figures listed under "Homes Reached" in Table A.
a. Using these figures, determine KWKH's home-county coverage (Caddo County) and
KWKH
A Shreveport Times Station I TEXAS
SHREVEPORT, LOUISIANA
ARKANSAS
divide it by the corresponding home-county coverage figure of KWKH's nearest competitor. This will give you a home-county comparative quotient.
b. In a corresponding manner use the "Station Total" figures under "Homes Reached" for KWKH, and divide it by "Station Total" figures of the same competitive station. This will produce your second quotient.
c. Now select any other market and stations of your choice, and use the same procedure. If you find both quotients greater than the KWKH quotients, you have found one of the three winners.
CONTEST RULES:
1 This offer applies only to multiple-station markets (three or more stations). The station proposed must be compared only with other stations officially located in the same county.,
2 It applies only to stations within Continental U. S.
3 Only one award will be made for any one correct entry. Postmarks will determine earliest entry in case of duplications.
4 In submitting entries, the name of the station together with the supporting figures from the Nielsen NCS No. 2 are required. Entries must be mailed to Henry Clay, Station KWKH. Shreveport, Louisiana.
5 This contest is open only to timebuyers and other personnel of recognized advertising agencies.
FOR FURTHER INFORMATION OR PARTICULARS, PLEASE CONTACT YOUR NEAREST BRANHAM OFFICE.
50,000 Watts • CBS Radio
The Branham Co. Representatives
Henry Clay General Manager
Fred Watkins Commercial Manager
Page 26 • April 22, 1957
Broadcasting • Telecasting