Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000539
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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* * * A banker who's really quite bright Spends money on AM at night. He's figured for years That people have ears And who is to say he's not right? * * * Accuracy compels us to report that the banker in this radio success story concedes that people also have eyes, but that's another story. In doing a balance sheet for his Sunday night radio program on our favorite station in Eastern Iowa, he: (a) commends the station staff for "high caliber production" (b) expresses pleasure in his program as "a public relations project" (c) states that he looks forward "to the continuance of our present relationship during the years ahead." What he might have added is this: "In WMT's home county of Linn, WMT has more than four times the radio audience of the other two Cedar Rapids stations combined. To be precise, WMT has 57% of the radio audience." For further details about the CBS radio station for Eastern Iowa, check with your Katz Agency man.