Broadcasting Telecasting (Apr-Jun 1957)

FILM Interstate Tv Corp. Reports 50 Sales Made at NARTB Meet THE NARTB meet in Chicago proved to be a red-letter week for salesmen of Interstate Television Corp., New York. According to a sales report issued Thursday by Interstate Sales Vice President Lloyd L. Lind, well over 50 individual sales were made during the seven-day period ended April 12. Interstate's adventure action westerns were sold to 10 stations in the Midwest and South; Little Rascals to 1 1 Midwest and Far West stations as well as one in the East; Public Defender to eight stations: Royal Playhouse to nine; Hans Christian Andersen and Ethel Barrymore Theatre to two stations each; Jubilee Theatre to three stations and Adventure Album to one station. UPA Speeds Tv Commercials STEPPED-UP production schedule was reported last week by UPA, New York, for its tv commercials department. Films now in production at UPA are for the following advertisers and their agencies: BristolMyers' Bufferin (Young & Rubicam, New York); Henry S. Levy's bread (Doyle Dane Bernbach, New York); National Biscuit Co. (Kenyon & Eckhardt, New York); Helene Curtis Industries' Stopette deodorant and new What's My Line? opener ( Earle Ludgin & Co., Chicago); Piel Bros, beer (Young & Rubicam); Nestle Co.'s Nescafe (Bryan Houston Inc., New York) ; Warner Lambert Pharmaceutical Co.'s Antizyme (Lambert & Feasley Inc., New York) ; Procter & Gamble's Cheer (Young & Rubicam); RCA (institutional) (Kenyon & Eckhardt), and Coca-Cola Co. (McCann-Erickson International, New York). Narragansett Buys Guild Series NARRAGANSETT Brewery has signed a 52-week contract to sponsor Captain David Grief, Guild Film series based on epic stories of Jack London, for five markets in New England, John Cole, vice president of sales for Guild, has announced. The series now has been sold in more than 130 markets. The other five regional sponsors are: Standard Oil of California, D-X Sunray Oil of Tulsa, Stroh Brewery of Detroit, Pearl Brewing of Texas and Utica Club Beer of upstate New York. Markets bought by Narragansett are Boston, Portland and Bangor, Me., Springfield, Mass., and Burlington, Vt., through its agency, Cunningham & Walsh, New York. RKO TVs New Hollywood Address RKO TELEVISION'S Hollywood office now is located in the 780 Gower St. building on the RKO lot there. Bill Gorman, former RKO Television account executive in New York, has been placed in charge of the Hollywood office of the films-for-tv unit of RKO Teleradio Pictures Inc. New telephone number is Hollywood 7-9042. Window, Glen Firms Combine WINDOW Productions, headed by John Payne, and Glen Productions, an MCA subsidiary, have combined into a new corporation, Window-Glen Productions, which will produce 39 half-hour tv films for a series titled The Six Shooter. Mr. Payne, president of Window-Glen, will double as producer and star of the series, which has been sold to NBC-TV for a 52-week run (39 films and 13 reruns) starting this fall. Window-Glen is occupying offices at the Republic Productions lot in North Hollywood, where interior filming will be done, using facilities of Revue Productions. FILM PEOPLE Lester S. Tobias named western division manager for Associated Artists Productions' Los Angeles sales office, succeeding Robert Kronenberg, resigned. Rita L. Garner, formerly sales promotion director, WMGM New York, joins AAP in N. Y. as assistant advertising-promotion manager. Marc Frederic, formerly general manager Tee Vee Co., film syndication company, appointed vice president-general manager of Screencraft Enterprises Inc., Los Angeles, producer of motion pictures for theatre, tv and industrial showings. Phillis Barclay (nee Phil Windebank), director-vice president in charge of animation Community affairs are serious business at KPIX. At the recent Awards Dinner of the Northern California Academy of Television Arts and Sciences, KPIX won eight "Emmys" for achievements in the field of community service. Among the winners was "Decision or Dilemma," Channel 5's continuing editorial report on the Bay Area's transportation crisis. Shown here is the most recent effort in this series, the special remote telecast of the State Senate's Interim Committee hearings on the Rapid Transit Bill. KPIX takes such projects seriously in the belief that "the station that serves its community best, serves its advertisers best." KPIX $ 5/SAN FRANCISCO ©0 Westinghouse Broadcasting Co.