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"BELLS ARE RINGING" starring Judy Holliday
"A PACKED HOUSE EVERY PERFORMANCE"
Maybe the folks at WICU ought to angel Broadway shows. Because, back in Erie, WICU consistently captures enough audiences — evenings and matinees to assure . . . "A Packed House Every Performance".
A LOOK AT THE BOX OFFICE*
National Average
WICU
LORETTA YOUNG
19.9
44.5
TV PLAYHOUSE
20.6
48.0
GEORGE GOBEL
26.4
49.0
PERRY COMO
28.5
49.0
CAESAR'S HOUR
27.9
50.0
EDDIE FISHER
9.2
40.0
MICKEY MOUSE CLUB
16.8
34.8
BIG STORY
21.7
49.0
PEOPLE ARE FUNNY
16.3
45.0
FORD THEATRE
13.2
39.8
*Telepulse November 1956
The result is a unique selling climate — the pick of the packed houses — loaded with stick-likeglue viewers and high ratings . . . vital plasma to tv advertisers.
WICU ratings continue to out-distance the national average (see boxoffice) and provide mighty handy reference material when agencies and clients square away for renewal.
The WICU atmosphere produces choice time segments and adjacencies for mighty good business. And WICU means business — it's the only VHF station within 100 miles — covering three states and two counties. Call Petry or Ben McLaughlin, General Manager, and check up on the remaining availabilities — but time's a wasting !
wicurHupE\i2
An Edward Lamb Enterprise — Ben McLaughlin, General Manager Represented Nationally By
EDWARD PETRY AND CO., INC.
New York, Chicago. Detroit, San Francisco, St. Louis, Los Angeles
Broadcasting • Telecasting
April 22. 1957 • Page