Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000549
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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ARE YOU HALF-COVERED IN NEBRASKA'S OTHER BIG MARKET? MERCHANDISE OFFER PROVES KOLN-TV PULLING POWER! Last January. Gooch Milling Company made identical offers of a Cake Decorator Set over a number of T\ station in the Ntrljraska-Kansa?-Iu\\ a area. The tremendou_ pullina power of KOLN-X\ wa; clearly demonstrated— securing the greatest number of orders at a considerably loner cost per order than any other station. CAKE SETS ORDERED AS OF FEBRUARY 23, 1957 Station Cake Sets Station Cake Sets Ordered Ordered KOLN-TV 2,924 Station E 1 ,1 84 Station B 1 ,462 Station F 783 Station C 1 ,420 Station G 512 Station D 1 ,292 9 ith the same offer and same time allotment. KOL^-Tl pulled twice as many orders, as the next best station.' WKZO-TV _ GRAND RAHDS-iCALA^AZCO WZO RADtO — KALAMAZOO-BA7TLE CREEK ■■■-r = -Z Z Z-----.Z : = S=i\; :i: . :_:,.,4;:0 KOLN-TV — LINCOLN. NEBRASKA Assoc:a*ed — Hn V. >■. = ; 5a; z ~--;Z .. :Z 5 Have you noticed how much the Nielsen NCS No. 2 has expanded Lincoln-land? KOLX-TV covers Lincoln-Land, a rich 69 countv market consisting of 296.200* families with 191.710* TV sets. KOLN-TA is farther removed from Omaha than Hartford is from Providence ... or ?outh Bend is from Fort Wayne. Latest ARB. Lelepulse and "\ ideodex surveys all show KOL]S-T\ dominates the Lincoln-Land audience. Avery-Knodel has all the facts on KOLN-TV, the Official CBS Outlet for South Central Nebraska and Northern Kansas. "See NCS No. 2 CHANNEL 10 • 316,000 WATTS • 1000-FT. TOWER KOLN-TV COVERS LINCOLN-LAND —NEBRASKA'S OTHER BIG MARKET Avery-Knodel. Inc.. Exclusive National Representative; Broadcasting • Telecasting April 22. 1957 • Page 61