Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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serving Me FABULOUS... IMPERIAL VALLEY w THE LARGEST AUDIENCE IN THE WORLD! (Below Sea Level) • A captive audience in a rich, isolated area. • KXO delivers more listeners in Imperial Valley than all other stations combined.* • Over half County Retail Sales are made in El Centre** • KXO is only station in El Centro, center of trade and population. Primary Population* 71,900 35,000 22,000 60,000 188,900 Imperial Co. Riverside Co. San Diego Co. Mexico*** Retail Sales** $ 96,871,000 $ 47,000,000 $ 28,500,000 $172,371,000 NATION'S 6TH LARGEST FARMING COUNTY. * Consult any recent survey. ** S. R. D. S. 1957. *** Total pop. 225,000 Mexicali Valley. 60,000 with permanent crossing passes. KXO EL CENTRO, CALIFORNIA