Broadcasting Telecasting (Apr-Jun 1957)

'E' IS FOR EFFORT "WHERE there's a will there's a way." The truth of this old adage is borne out by the modus operandi of KMYR Denver in procuring a new spot contract. The radio station was awarded a spot contract by Continental Air Lines for its spring advertising campaign after two women "picketed" in front of Denver's Brown Palace Hotel during Continental's recent national sales meeting. The pair carried signs reading "Continental Air Lines Unfair to KMYR and other Denver Broadcasters." The stunt arose from a quotation in a Denver newspaper to the effect that only newspaper advertising would be used in Continental's spring ad campaign. In short order, Stanley O. Halberg, vice president in charge of advertising for the air line, informed officials at the meeting that radio would be a "big factor" in the spring campaign. To cement continuing good relations between the station and Continental, KMYR General Manager Ken Hildebrandt then had his "picket" parade in front of the hotel sporting the same signs with the word "unfair" changed to "fair." KMYR DENVER General Manager Ken Hildebrandt deletes letters "UN" from signs carried by two lovely "pickets" in front of Denver's Palace Hotel after the radio station was awarded a new spot contract by Continental Air Lines as part of its spring advertising campaign. WRCV Promotions Announced Harold W. Waddell, sales director of WRCV Philadelphia, has been appointed station manager, according to an announcement by Lloyd E. Yoder, NBC vice president and general manager of WRCV-AM-TV. William S. Dallmann, local sales manager of WRCV, becomes sales manager. Both served earlier with NBC in Cleveland. STATION PEOPLE John T. Ryan Jr., president of Mine Safety Appliances Co., named president of WQED (TV) Pittsburgh educational station. Joseph B. Haigh, chief engineer, KFJZ-TV Fort Worth, Tex., to WJBK-TV Detroit as chief engineer. W. Henry White, WSB-TV Atlanta studio supervisor, named assistant chief engineer of WSB-AM-TV. Robert S. Tyrol and Ernest H. Peterson, account executives, WTIC Hartford, Conn., named assistant general sales manager and local sales manager, respectively. Earl W. Welde, sales manager, WNAO-TV Raleigh, N. C, named assistant general manager succeeded by Joseph F. McGinley, local sales manager of WNAO-TV. Jimmy } Simpson, sportscaster, appointed sports director for WNAO-TV and WKIX (Sir Walter Tv Co. licensee of both stations), same city. James A. Ballard, formerly manager of WOOW New Bern, N. C, named WKIX sales manager. Thomas A. O'Neill, Ernst & Ernst (accounting firm), Phila., to WFIL-AM-TV, same city, as assistant business manager. Dave Lundy, KGO-AM San Francisco sales staff, and Dave Sacks, KGO-TV, named KGO-AM sales manager and KGO-TV sales head, respectively. Wayne Wynn joins KGO-AM sales department. Russell J. Cox to KXJB-TV Valley CityFargo, N. D., as advertising-promotion manager. Mrs. Connie Winsberg joins KXJB-TV to handle publicity-public relations. Peter Roper to WERE Cleveland, Ohio, to manage publicity-promotion department. Walt Lochman, sales manager, KCKN Kansas City, Kan., to WHB Kansas City, Mo., as account executive. Milton H. Klein, formerly with KCOP (TV) and KABC-TV, both Los Angeles, has. joined KFWB, same city, as account executive. Irving Q. Waldorf to KNEV (FM) Reno, Nev., as program director, Wesley C. Reed named commercial manager and Larry Harding joins KNEV as promotion director. Marion Heiden to WBEL Beloit, Wis., as continuity director. Russell McElwee, account executive, and James W. Evans, both with WXEX-TV Richmond, Va., to WSOC-TV Charlotte, N. C, as sales executive and promotion director, respectively. Robert Provence, program director of WLW Dayton, to WSOC-TV as program director. Ron Dowling, formerly with NBC New York as unit manager and commercial producer on Tonight, and Leo Deker, senior producer-director at WTVD (TV) Durham, N. C, to WSOC-TV as producers-directors. Fritz GOT THIS WHALE, SEE A. \ \ Top Kick: Side Kick: Top Kick: Side Kick: Top Kick: Side Kick: Top Kick: Side Kick: Top Kick: Side Kick: Top Kick: Side Kick: Top Kick: Side Kick: Top Kick: Got this station, see. WHALE of a station! Got this market, see. WHALE of a market! Got this rating story, see. WHALE of a rating story! Got this coverage story, see. WHALE of a coverage story! A real buy, see. WHALE of a buy! All right, so we re-package and use this whale as our trade-mark, see. jty WHALE of a trade-mark! \l Clever, huh?! WHALE of a — A WW, SHADDUP! / f. WNCT Greenville, N. C. Channel 9 CBS A. HARTWELL CAMPBELL, Gen. Mgr. Represented nationally by Hollingbery Broadcasting • Telecasting April 22, 1957 • Page 111