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ON THE DOTTED LINE
A HANDSHAKE seals the deal between Station Manager Leslie H. Peard Jr. (r) of WBAL-TV Baltimore and Victor Frenkil, president of Baltimore Contractors Inc. for alternate week sponsorship of Meet the Press. At left: H. J. Patz, ad agent.
MEETING of Chicagoland Dodge Dealers Assn. was the occasion for calling attention to the group's purchase of Fahey Flynn daily newcasts on WBBM that city — its first radio buy in some months. At the luncheon (1 to r) : Bud Morgan. Northtown Motors, Chicago Heights member of CDDA's advertising committee; Leon Ray, Ray-Cole Motors, Chicago committee member; Mr. Flynn, WBBM newscaster; Herb Scheurer, Kenwood Motor Co. and president of Dodge dealers organization, and Bud Bohling, Bohling Auto Sales and Indiana vice president of CDDA.
CONTRACTING with station representatives for their first air time on WBRB Mt. Clemens, Mich., are officials of Weather Seal Inc. (Detroit office). L to r: Dave McLaughlin, WBRB morning disc jockey; George Creighton, partner in Weather Seal; Johnny Russell of WBRB, and E. L. Konold, president of Weather Seal storm windows and doors.
SIGNING a six-month sponsorship renewal contract of the daily Swap Program on WATR Waterbury, Conn., is Adam Bozzuto, president of John Bozzuto & Sons Inc., distributor of PGA Foods in Connecticut. At the signing (1 to r): Richard Bozzuto, advertising manager of John Bozzuto & Sons, and Gene Valentino, assistant manager of WALR.
COMPLETING negotiations atop a mattress for a 52-week series of spot announcements on the KLNT (TV) Seattle All-Star Movies, are (1 to r) Danny Dever, station account executive; John Sparrowk, vice president of the Englander Mattress Co.. buyer of the spots; Ken Wilson, Seattle sales manager of the Englander Co., and Warren Reed, emcee of KTNT's All-Star Movies.
WTTV (TV) Indianapolis will televise 17 Indianapolis Indian baseball games during the coming season. Signing a contract for half-sponsorship of the games by George Wiedemann Brewing Co. is Don Grasse of Tatham-Laird, the brewing company's agency. With him are (1 to r) Norm Cissna, of the Meeker Co.; Frank Willis, and Keith Wilson, both of WTTV.
FOY L. BENNETT, general manager of Cotton's Holsum Bakery in Baton Rouge, La., signs the document that insures his firm of a nightly spot in the sold-out Million Dollar Premiere on WAFB-TV Baton Rouge. Tom E. Gibbens, president and general manager of the station, indicates approval of the 52-week contract.
Page 112 • April 22, 1957
Broadcasting • Telecasting