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26
H YEAR
B ROADCASTING
TELECASTING
THE BUSINESSWEEK LY OF RADIO AND TELEVISION APRIL 29, 1957 35c per COPY
m
Tax ruling may trip up big station deals They're lining up next fall's network tv Good news for AAAA: Business is booming Congressmen throw block to pay-tv test
Page 33 Page 34 Page 36 Page 64
Trouble with the tax man The lineup for fall tv Snag for pay-tv test
Get more
than y$\ \
of Iowa's Food Sales Potential)
\ AW
AfHO 9'ves you Iowa's Metropolitan Areas Vz of Food Sales) . . . PLUS THE REMAINDER OF IOWA!
)wa's six Metropolitan Areas, all combined, o 37.5% of the State's Food Sales. The rest of Iowa accounts for a whopping 62.5%!
ou can buy a number of Iowa radio stations and fet good coverage of individual Metropolitan Areas — ut WHO gives you high coverage of ALL Metroolitan Areas, plus practically all the REMAINDER f Iowa, too!
FREE MERCHANDISING!
• HO Radio maintains one of the nation's most comrehensive and successful FREE merchandising services p 350 high-volume grocery stores for FOOD adversers who buy S300 gross time per week; in 250 highlume drug stores for DRUG advertisers who buy *250 per week. (A S200 Food plan is also available.)
sk us — or PGW— for all the facts!
I
11
Sioux City —
4.4%
Oes Moines —
-11.0%
Dubuque —
3.1 %
Tri-Cities —
10.8%
Cedar Ropids
— 3.7%
Waterloo —
4.5%
REMAINDER OF IOWA
62.5%!
IOWA FOOD SALES
1956 Consumer Market Figures
WHO Radio is pari of Central Broadcasting Company which also owns and operates WHO-TV, Des Moines WOC-TV, Davenport
WHO
for Iowa PIUS!
Des Moines . . . 50,000 Watts
Col. B. J. Palmer. President P. A. Lovet. President Manager Robert H. Harter, Sales Manager
= Peters, Griffin. Woodward, Inc., National Representatives
t,