Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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AGAIN FOR THE 4^ CONSECUTIVE MONTH l-N-D-l-S-P-U-T-A-B-L-Y DOMINANT CHANNEL RICHMOND VIRGINIA NOW BOTH ARB AND PULSE AGREE THE LATEST JAN.FEB. SURVEYS PROVE IT! STATION Share of Audience (Pulse) Share of Audience (ARB) WTVR MON.-FRI. 6 PM-12 MID. STATION "B" Mon.-Fri. 6 PM-12 Mid. STATION "C" Mon.-Fri. 6 PM-12 Mid. 37 35 27 36.7 31,3 31.5 AND WTVR HAS 8 OUT OF THE 15 TOP WEEKLY PROGRAMS PLUS 6 OUT OF THE 10 MULTI-WEEKLY PROGRAMS DO NANT IN HOMES REACHED MONTHLY, WEEKLY AND DAILYDAY AND NIGHT SEE NIELSEN COVERAGE SURVEY #2 DOMINATE IN RESULTS BY CALLING ANY BLAIR TV OFFICE OR Wilbur M. Havens 5-8611 WTVR RICHMOND. VA.