Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000658
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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THEY'RE LINING UP THE FALL SEASON TV ADVERTISERS are doing their fall shopping earlier this year. They've already firmed up substantial segments of all three television networks' evening schedules for the 1957-58 season, with indications that they'll be putting close to $5 million a week into network nighttime programming alone, aside from time. The pace of buying and selling has put all three networks farther along in fall sales this year than at the same time last year, and one, NBC-TV, ventures that evening time in its fall schedule will be completely sold out by June [Closed Circuit, April 22]. Some of network television's lustiest old-timers will be missing from the tv screens next fall. Among the more notable: / Love Lucy, Jackie Gleason and Arthur Godfrey's Wednesday show, all on CBS-TV. ABC-TV has snagged a number of entertainment "names" for the fall including Frank Sinatra, Pat Boone and Guy Mitchell. In the NBC-TV lineup there will be several new shows. Among the more notable, in the view of NBC authorities, will be Crisis, The Eddie Fisher-George Gobel show, The Gisele MacKenzie show and the Chevy Show, with Dinah Shore and other name entertainers. CBS-TV's new entries include Perry Mason, the hour-long musical Big Record, Slezak and Son, Harbor Master, Have Gun, Will Travel and New York Confidential. The accompanying showsheet depicting the evening lineups of all three networks details only the regularly scheduled programs. It does not show literally dozens of spectacular and similar special shows which are being planned. Information as to program and time-spot came, in virtually all cases, from the network involved. Data on sponsorships came from networks and/ or agencies and advertisers. Estimates on production costs (not including time costs), while unofficial, were based on information gathered from authorities in networks, agencies, and program packaging firms. SUNDAY ABC-TV CBS-TV NBC-TV 7:30 Mystery Street Jack Benny ($65,000) ait. Marge & Gower Champion ($45,000) American Tobacco (BBDO) Sally ($35-40.000) Chem. -Strand (Doyle Dane Bern bach) alt. available F:00 Ed Sullivan ($75,000) Lincoln -Mercury (K&E) Steve Allen ($75,000) S. C. Johnson (alt.) (NL&B) Pharmacraft (JWT) (half show each week) 8:30 Amazon Trader 9:00 Amateur Hour ($30,000) Pharmaceuticals Inc. (Kletter) GE Theatre ($85,000) General Electric (BBDO) Chevy Show ($100,000) Chevrolet Div. (Campbell-Ewald) 9:30 Hitchcock Presents ($50,000) Bristol-Myers ( Y&R) 10:00 Mike Wallace ($22,500) Philip Morris ( Ay ers ) $64,000 Challenge ($35,000) Revlon (BBDO) alt. P. Lorillard (Y&R) Loretta Young ($45,000) Procter & Gamble (B&B) 10:30 What's My Line? ($25,000) Stopette (Ludgin) alt. Remington-Rand (Compton) WEDNESDAY 7:30 ABC-TV CBS-TV NBC-TV Disneyland I Love Lucy (re Wagon Train ($80,000) runs) Derby Foods ($25,000) (M-E), Gen. Foods Gold Seal (Y&R). Gen. Mills Glass Wax (Tatham-Laird) (Camobell-Mithun) Reynolds Metals Sheaffer (Buchanan. Frank) (Seeds) 8:00 Big Record ($75,000) Kellogg (Burnett) Pillsburv 8:30 (Burnett) TBA-possibly Father Knows Best Navy Log ($40,000) (probably $30,000) Scott Paper American Tobacco (JWT) (SSC&B) U. S. Rubber 9:00 (Richards) Ozzie & Harriet Millionnaire Kraft Tv Theatre ($35,000) ($30,000) ($42,000) possibly Eastman Colgate Kraft Foods Kodak (Bates) (JWT) (JWT) 9:30 TBA-possibly Ford I've Got A Secret Theatre ($25,000) Ford Motor Co, Reynolds Tobacco 10:00 (JWT) (Esty ) Wednesday Night U. S. Steel Hour This Is Your Life Fights ($50,000) ($25,000) ($43,000) U. S. Steel Procter & Gamble Mennen alt. (B&B) (M-E) Armstrong Circle alt. Theatre Miles Labs Armstrong Cork 10:30 (Wade) (BBDO) Page 34 • April 29, 1957 THURSDAY ABC-TV CBS-TV NBC-TV 7:30 Casey Jones ($35,000) Sergeant Preston ($35,000) Quaker Oats (Wherry, Baker & Tilden) Tic Tac Dough ($30,000) Warner-Lambert (SSC&B) (half show) 8:00 Zorro ($27,500) Seven-Up (JWT) alt. available Harbor Master Colgate (Warwick & Legler) Reynolds Tobacco (Esty) Groucho Marx ($30,000) DeSoto (BBDO i ait. Toni (North) 8:30 Calif ornians ($32,500) Climax ($75,000) Chrysler (M-E) Dragnet ($40,000) Liggett & Myers ait. Schick 9:00 Pat Boone ($50,000) Chevrolet (Campbell-Ewald) People's Choice ($40,000) Borden ait. Schick (Y&R) 9:30 OSS ($30,000) Mennen (M-E) Playhouse 90 ($150,000) Kimberly-Clark (FC&B) Bristol-Mvers (BBDO) American Gas (L&N) Marlboro Cigarettes (Burnett) Tennessee Ernie Ford ($65,000) Ford Motor Co. (JWT) 10:00 Walter Winchell File Lux Video Theatre ($40,000) Lever Bros. (JWT) 10:30 Broadcasting • Telecasting