Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000659
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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mmmm MONDAY ABC-TV CBS-TV NBC-TV i 7:30 8:00 8:30 9:00 9:30 10:00 10:30 Wire Service (S35.000) Bold Journey (S27.500) Ralston-Purina i Guild-Bascom & Bonfigli) Voice of Firestone ($32,500) Firestone (Sweeney & James) Top Tunes & New Talent i S55.000) Dodge-Plvmouth (Grant) Robin Hood ($30,000) Wildroot (BBDO) alt. Johnson & Johnson (Y&R) Burns & Allen ($40,000) Carnation (Wasey) ait. available Talent Scouts ($30,000) Lipton (Y&R) alt. Toni (North) TBA General Foods (Y&R. B&B) December Bride or Danny Thomas ($40-60,000) General Foods (Y&R, B&B) Studio One ($45,000) Westinghouse (M-E) Escapers Restless Gun (S42.500) Warner-Lambert (SSC&B) Wells Fargo ($35,000) American Tobacco (SSC&B) alt. Buick (Kudner) Twenty-One ($35,000) Pharmaceuticals Inc. (Kletter) TBA (Fuller, Smith & Ross) alt. Goodvear (Y&R) Crisis ($55,000) Ford Motor Co. (JWT) ait. available 1 :y''^:':'x':-x-:';::::::'::::::::::::.:.:::x:: TUESDAY 7:30 8:00 8:30 9:00 9:30 10:00 10:30 ABC-TV CBS-TV NBC-TV Cheyenne ($40,500) General Electric (Y&R) alt. Sugarfoot American Chicle (Bates) (half) Name That Tune ($25,000) Kellogg (Burnett) ait. Whitehall (Bates) TBA Phil Silvers ($40,000) Procter & Gamble (Burnett) ait. Reynolds Tobacco (Esty) Fisher-Gobel ($80,000) Liggett & Myers (M-E) (half show) RCA Whirlpool (K&E) Wyatt Earp ($40,000) General Mills (DFS) ait. Procter & Gamble (Compton) Slezak & Son ($40,000) Shulton (Wesley) ait. possibly Lever Broken Arrow ($38,500) Miles Labs (Wade) alt. Brown & Williamson (Bates) TBA Pharmaceuticals Inc. (Kletter) Meet McGraw ($40,000) Procter & Gamble (B&B) Telephone Time ($30,000) Bell System (Ayer) Red Skelton ($45-50,000) Pet Milk ( Gardner) ait. S. C. Johnson (FC&B) Bob Cummings Show ($40,000) Reynolds Tobacco (Esty) US 61 $64,000 Question ($30,000) Revlon (BBDO) Available TBA Liggett & Myers 1 FRIDAY SATURDAY ABC-TV CBS-TV NBC-TV ABC-TV CBS-TV NBC-TV 7:30 Rin-Tin-Tin ( S35.000 ) Nabisco (K&E) Beat the Clock ($20,000) Hazel Bishop (Spector) TBA 8:00 Jim Bowie ($32,500) possibiv American Chicle (Bates) Chesebrough-Ponds (M-E) TBA-possibly West Point or Z. Gray Theatre General Foods (B&B) TBA 8:30 TBA Buick i Kudner) alt. available TBA-possibly West Point or Z. Gray Theatre General Foods (B&B) Lije of Riley (S40.000) Lever Bros. (BBDO) alt. available 9:00 Frank Sinatra ($100,000) Liggett & Mvers (M-E) Mr. Adams & Eve (S42.500) Colgate (L&N) Reynolds Tobacco (Esty) TBA 9:30 Date With the Angels ($35,000) Plvmouth (Grant) Schlitz Playhouse (S40.000) Schlitz (JWT) TBA 10:00 TBA The Lineup ($35,000) Procter & Gamble (Y&R) Brown & Williamson (Bates) Fights ($45,000) Gillette (Maxon) 10:30 Person to Person ($35-40,000) Amoco (Katz) Hamm Brewing ( Campbell-Mithun ) Time Inc. (Y&R) 7:30 :00 :30 9:30 10:00 10:30 Maverick alt. Conflict TBA Sylvania (JWT) alt. available People Are Funny ($30,000) Reynolds Tobacco (Esty) ait. Toni (North) Perry Mason Perry Como (S100.000) Gold Seal (North) S & H Green Stamps (SSC&B) RCA (K&E) Noxzema (SSC&B) Sunbeam (Perrin-Paus) Kleenex (FC&B) Ozark Jubilee Lawrence Welk ($55,000) Dodge (Grant) Gale Storm Show ($32,500) Nestle (Bryan Houston) Helene Curtis (Weiss & Geller) Panic ($35,000) Max Factor (DDB) alt. Liggett & Mvers (M-E) Have Gun. Will Travel Whitehall (Bates) Lever Bros. (JWT) Gisele MacKenzie (S60-65.000) Scott Paper (JWT) Guy Mitchell ($50,000) Revlon (BBDO) Gunsmoke ($35,000) Liggett & Myers (DFS I ' Remington-Rand (Compton) TBA N. Y. Confidential (S32.500) Wildroot (BBDO) (alt. weeks) Your Hit Parade \ (S50-60.000) American Tobacco iBBDOl alt. Warner-Lambert (K&E) Broadcasting Telecasting . April 29. 1957 • Page 35