Broadcasting Telecasting (Apr-Jun 1957)

Record Details:

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You Might Shoot an Arrotv 774 Yards but . . NIELSEN NCS NO. 2 NOVEMBER, 1956 DAYTIME Station Radio Homei In Area Monthly Homes Reached Weekly NCS Circ. Daily NCS Circ. WKZO 208/450 107/490 95,520 67,470 B 1 06,570 43,420 38,670 25,630 YOU NEED WKZO RADIO TO HIT THE TARGET IN KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN! One station dominates Western Michigan — WKZO, CBS radio for Kalamazoo-Battle Creek and Greater Western Michigan. Morning, noon, or night, Pulse ratings show that WKZO nearly doubles the share of audience of the nearest competing station. And check the latest Nielsen figures at the left ! In all Nielsen categories, WKZO delivers from 143% to 178% more homes than the second station! Avery-Knodel can give you all the facts. Broadcasting WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN, NEBRASKA Associated with WmBD RADIO— PEORIA, ILLINOIS CBS Radio for Kalamazoo-Battle Creek and Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representative* * Charles Pierson set this record in 1955. Telecasting April 29, 1957 Pase 79 A