Broadcasting Telecasting (Apr-Jun 1957)

TRADE ASSNS. Rising Costs, Short Work Week Replace Publishers' Tv Worries ALTHOUGH the competition of television for the attention of newspaper readers and advertisers once was a topic of spirited discussion in press circles, tv caused little stir last week at the 71st annual convention of the American Newspaper Publishers Assn. in New York. "We've just learned to live with it," was the typical comment. The publishers appeared to be far more concerned over the rising costs of labor, paper and equipment, not to mention the prospect of the four-day week in American industry. The latter would give the reader more leisure time to find an interest in other things than reading his newspaper and tv is considered only one such leisure time lure. The publishers expressed special concern for youth — those growing up as a tv generation and who must be wooed into greater newspaper readership through more school and sports news and other stories of interest to their age group. The break away from the standard twoinch column in newspapers also was cited as possibly driving more national and regional advertisers into other media, including radio and tv. The ANPA Bureau of Advertising unveiled a new 16 mm promotion film in color, which goes on the road nationally to help garner advertising dollars for newspapers. Richard L. Jones chairman of the bureau's board of directors, described the film as a "breath of fresh air" when compared with the "bombastic content and endless fanfares" of presentations by competitive media. The film was produced by Transfilm Inc., New York, with Jules Bricken as film director and Fred Gately as cameraman. J. Hale Steinman, chairman of the ANPA federal laws committee and Pennsylvania publisher-broadcaster, cited FCC "discrimination" against newspapers in his annual report and said that in light of the Supreme Court's refusal to review the McClatchy tv case "it would seem that the only relief newspapers may expect is through congressional action. Previous congressional proposals to curb the power of FCC to demonstrate bias have failed of enactment." A report by a subcommittee on mobile radio cited it as the intent of newspaper interests to push for their share of frequencies in the forthcoming above-890-mc allocations proceedings before the FCC, scheduled to begin May 20. Incumbent ANPA Officials Re-elected at Annual Meet INCUMBENT officers of the American Newspaper Publishers Assn. were re-elected at ANPA's annual convention last week. The officers are: William Dwight, Hohoke (Mass.) Transcript Telegram (WHYN AM FM TV Springfield-Holyoke), president; D. Tennant Bryan, Richmond Times-Dispatch and News Leader (WRNL-AM-FM Richmond), vice we pwu Jit announce tk appointment BOYD W. LAW LOR (Formerly General Manager of WWCA, Gary, Indiana) a5 VICE PRESIDENT AND DIRECTOR OF STATION RELATIONS now wl tk OVERLAND ADVERTISERS, INC. 1B3 EAST MAIN STREET BAY SHORE, NEW YORK MDHAWK 5-D6DD Public Service Station Promotion Public Relations president; Walter J. Blackburn, London (Ont.) Free Press, secretary, and Mark Ferree, Scripps-Howard newspapers, New York (Scripps-Howard group), treasurer. Directors re-elected: H. H. Cahill, Seattle Times; Chesser M. Campbell, Chicago Tribune (WGN-AM-TV Chicago); James S. Copley, San Diego Union and Tribune (Copley Press Inc.. operator of KCOP [TV1 Los Angeles); Frank A. Daniels, Raleigh News & Observer (WKIX AM FM, WNAO-TV Raleigh); K. A. Engel, Little Rock Democrat (KTVH [TV] Little Rock); Irwin Maier. Milwaukee Journal (WTMJAM-TV Milwaukee); Gene Robb, Albany (N. Y.) Times Union; Franklin D. Schurz, South Bend Tribune (WSBT-AM-TV South Bend); G. Gordon Strong, Canton (Ohio) Repository (Brush-Moore Newspapers — WHBC-AM-FM Canton); Louis A. Weil Jr., Grand Rapids (Mich.) Herald (Federated Publications Inc. — WELL Battle Creek, Mich.); Robert White II, Mexico (Mo.) Ledger; J. Hale Steinman, Lancaster (Pa.) Newspapers Inc. (Steinman Stations), replaced the late Richard W. Slocum, Philadelphia Bulletin ( WCAU-AM-FM-TV Philadelphia and WGBI-TV Scranton) as a director. Nine directors chosen by the Bureau of Advertising, ANPA, were: Orvil E. Dryfoos, New York Times (WQXR-AM-FM New York): James S. Lyon, Washington (Pa.) Observer and Reporter; Mr. Strong: Mr. Steinman; Harold S. Bunker, Speidel Newspapers; J. D. Funk, Santa Monica (Calif.) Outlook (KCOR [TV] Corona, Calif.); James L. Knight, Miami Herald (WCKRAM-FM and WCKT [TV] Miami); H. M. Peterson, New Britain (Conn.) Herald and Jack Tarver. Atlanta Constitution (James M. Cox Stations). WNEB's Hurley Elected President Of New England Organization THE Broadcast Executives Club of New England named John J. Hurley, general manager of WNEB Worcester, Mass., president for the current season. Other officers elected were Roy V. Whisnand, WCOP Boston, first vice president; Kay M. Chille, Nona Kirby Co., second vice president: Richard A. Keating. The Boiling Co., treasurer; Frank Browning Jr., Badger, Browning & Parcher Inc., secretary. The board of directors includes Thomas Y. Gorman, WEEI Boston; Frank Tooke, WBZ-TV Boston; Kenneth M. Curto, WPRO Providence: Louis Nicholaus, Kenyon & Eckhardt; Milton Graham, Cambridge School of Radio-Tv; Gilbert N. Sullivan, Kettell-Carter; David Abbott. Official Films Inc.; and Bruce G. Pattyson. Blair-Tv, Boston, past president of BEC. Kean, Kielty Leave NARTB TWO members of the NARTB publicitypublications staff, Sally Ball Kean and Patricia Kielty, have left the organization. The reorganized public relations service is headed by Donald Martin, public relations assistant to the president; John G. Trezevant, news-publications manager; Joseph M. Sitrick, special projects manager, and John M. Couric, chief writer. Page 86 April 29, 1957 Broadcasting Telecasting