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Ad Age is a welcome nd reliable usiness friend . . ."
says ROBERT C. GARRETSON
Vice-President, Advertising Carling Brewing Company
"Advertising Age performs an invaluable service in keeping me abreast
of activities and developments in the advertising world. Perhaps in no other phase of business is there such a continuing pattern of changechange planned to improve the business of individual firms and to trigger an ever-rising standard of living. Advertising Age accurately reflects these changes, notes them, and reviews them for the benefit of
all its readers, whatever their individual businesses/'
ROBERT C. GARRETSON
Mr. Garretson's background includes extensive experience in marketing consumer goods. He was sales promotion manager of Standard Brands and was instrumental in helping launch Duz while at Procter and Gamble. During part of World War II, he was canned food rationing supervisor for the OPA. Formerly Carling's general advertising manager, Mr. Garretson was promoted to his present position last year.
Since he joined Carling Brewing in 1949, he has seen their sales increase 630°o while total industry sales went up 2°o . . . Carling ranked 62nd in 1949 and are now among the top ten in the brewing industry. With five plants now in operation, Carling is building a sixth, and has plans for a seventh.
7 Year (52 issues) $3
Ad Age is a welcome and reliable business friend to most of the executives who are important to you. In the whirl and swirl of each week's advertising and marketing, Ad Age's round-up of important news, trends and developments comes as a welcome sight — not only to those who activate, but to those who influence market and media decisions affecting broadcast.
Take Carling Brewing Co., for example. Broadcast advertising has played an important role in its meteoric rise in the brewing field. In 1956, Carling's spot TV expenditures alone ran $1,348,860*, with $905,410 advertising its Black Label Beer, $279,440 going to Carling's Red Cap Ale and $164,010 to its Stag Beer.
Every week, five paid subscription copies of Ad Age keep Carling's advertising and other executives abreast of news and opportunities in the marketing field. Further 251 paid subscription copies get similar readership among the eight advertising agencies serving Carling's national and regional advertising.
Add to this AA's 37,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 10,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 141,000 — and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.
*N. C. Rorabaugh Co. for Television Bureau of Advertising
2 00 EAST ILLINOIS STREET • CHICAGO 11, ILLINOIS 4 8 0 LEXINGTON AVENUE • NEW YORK 17, NEW YORK
Broadcasting • Telecasting
■April 29, 1957
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