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NOTICE TO EDITORS — This advertisement currently appears in leading national magazines. For more than 30 years. Metropolitan Life has sponsored similar messages on national health and safety. Because of public interest in the subject matter of these advertisements. Metropolitan offers all news'editors (including radio news editors), free use of the text of each advertisement in this series.
The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety.
Charting a safer course against CANCER...
Just as the pilots of ships are helped to chart safer courses bv heedins signals, so. too. have manv people been made safe bv recognizing warning signals of possible cancer and taking proper action.
In fact, thousands of people are aliv e and well today because they knew cancers warning signs and were treated in time. For vour own protection, you should know the danger signals which are listed here.
Remember, however, that these signals do not always indicate cancer. Rather, they may just be signs that something is wrong — and that you should see your doctor promptly. If cancer is found, precious time will be gained by starting treatment immediately.
Even if no svmptoms occur, it is important to have periodic health examinations, particularly if you are 35 years of age or older. Studies show that about 95 percent of all cancers are found in people over 35.
If people would act promptlv when a danger signal is noticed ... if apparentlv well people would have their doctors examine them regularly . . . the American Cancer Society believes that the annual number of cancer cases
Cancer's Seven Warning Signals
1. Any sore that does not heal.
2. A lump or thickening in the breast or elsewhere.
3. Unusual bleeding or discharge.
4. Any change in a wart or mole.
5. Persistent indigestion or difficulty in swallowing.
6. Persistent hoarseness or cough.
7. Anv change in normal bowel habits.
sav ed could be increased 50% with weapons now at hand.
Medical science is now pushing a total attack against cancer . . . and progress is being made in both cancer diagnosis and treatment. Meantime, you have a responsibility to yourself and others to:
1 . Have periodic health examinations
2. Know cancer's early danger signals
3. Get prompt medical care at once if any danger signal appears
COPYRIGHT 1957 — METROPOLITAN LIFE INSURANCE COMPANY
Metropolitan Life Insurance Company
(A MUTUAL COMPANY)
1 Madison Avenue. New York 10, N. Y.
Broadcasting
Telecasting
April 29, 1957 • Page 93