Broadcasting Telecasting (Apr-Jun 1957)

unequaled EXCLUSIVE COVERAGE! KEPR-TV Pasco 0. I KLEW-TV Lewiston Effective Buying Income: $981,563,000 Retail Sales: $657,655,000 Food Sales: $140,609,000 Drug Sales: $22,603,000 Population: 563,875 Families: 172,250 Rich, prosperous and still growing! The nation's newest major market offers the best TV buy in the West. • PORTLAND LEWISTON CASCADE BROADCASTING COMPANY NBC CBS ABC NATIONAL REPRESENTATIVE: WEED TELEVISION SEATTLE AND PORTLAND: MOORE AND ASSOCIATES FILM that there was a potential 90% reduction in daily operating cost between tape and film. He arrived at this figure by computing the difference between cost of tape plus wear-and-tear on the tape heads as against that of the cost of film and processing. Tape costs approximately $200 per hourroll, he said, and its use for 100 repetitions will bring the cost down to $2 or $4 per hour. Film costs, on the other hand, "vary, depending on use." Raw stock plus processing starts at $117 per hour and up, he noted, and while tape can be erased and re-used for other programs, film cannot. He also detailed the four improvements made on Ampex VTR as outlined at the NARTB convention: "We have made provisions for making copies indistinguishable in quality from the original; we will also be able to switch sources while recording with little differential. There is also the provision for interchangeability of tapes between various machines, say in New York and San Francisco, and we have improved the facility of editing and splicing." He admitted, however, that editing of tape "is quite a bit more difficult" than the present film editing process and detailed the techniques used by Ampex. FILM SALES ABC Film Syndication announces that The Three Musketeers half-hour tv film series has been sold to Fernand Vidal of Munich and to Societe Cosmopolis of Paris for tv and theatrical showings in Germany, The Saar, Austria, France, and other Frenchspeaking territories, respectively. Ziv Tv Programs, N. Y., reports that New Adventures of Martin Kane has been sold in 87 markets, with most recent sales to P. Lorillard & Co.. for Pittsburgh; Kroger Stores for Columbus; Royal Cup Coffee for Birmingham. Ala., and National Bank of Cleveland, for that city. Sterling Television Co. reports sale of Bowling Time to 10 stations. Other sales include Ballet tie France to KPLC-TV Lake Charles, La.; Cartoon Classics to WGR-TV Buffalo; I'm The Law to WFBC-TV Greenville, S. C; Jungle to KTVK (TV) Phoenix; Little Theatre to WNEM-TV Bay City, Mich.; Movie Museum to Disneyland Park, Anaheim, Calif., and Sports on Parade to WAFB-TV Baton Rouge, La. FILM PRODUCTION Screen Gems Inc., N. Y., plans to produce new half-hour tv film series, The Adventures of Gunga Din, starting this summer. William Sackheim, director of program development for SG, will guide preparation of new programs for series. National Telefilm Assoc., N. Y., launched production in Hollywood on George Jessel's Music Hall film series, covering 39 half-hour episodes and including such entertainment personalities as Mr. Jessel (host), Jack Benny, Bob Hope, Ethel Merman, Sophie Tucker, Burns and Allen, and Sammy Davis Jr. PROFESSIONAL SERVICES Bilger, Letterman Join Welch, Mott & Morgan A FORMER assistant U. S. attorney for the District of Columbia has joined the law firm of Welch, Mott & Morgan, Washington, and a former member of the firm has rejoined the law office, it was announced last week. Donald E. Bilger, a member of both the District of Columbia and Virginia Bar Assns.. was on the staff of the U. S. attorney's office before joining Welch, Mott MR. BILGER MR. LETTERMAN & Morgan last Monday. Prior to this, Mr. Bilger was engaged in private law practice in Virginia and was a legal assistant to Judge James R. Kirkland of the District of Columbia Circuit Court. John B. Letterman, a member of the American and D. C. Bar Assns., rejoined the law firm April 1 after spending some five years in trial and administrative work in the Nation's Capital. He had been a member of the law office in 1951-52. Mr. Bilger attended Bucknell, Colorado and George Washington Us., where he earned the degrees of Bachelor of Science, juris doctor and Master of Laws, respectively. Mr. Letterman, a native of the District of Columbia, attended Purdue and Georgetown Us. and Georgetown U. Law School. He has been admitted to practice before the U. S. Supreme Court, U. S. Court of Appeals, U. S. District Court, U. S. Tax Court, U. S. Court of Claims and the FCC. PRRA Plans Expansion In Communications Field EXPANSION of services in the communications has been announced by Public Relations Research Assoc., Washington. Stations are being offered consultation on public relations programs, market analyses, Washington representation and other allied services. New members of PRRA are Vice President John Phillips, former Republican congressman from California who completed 14 years in the House last January, and Robert W. Miller, son of PRRA President John Miller and onetime public relations director for WOL Washington-Liberty Broadcasting System. Also serving as vice president is Dr. William A. Nielander, dean of the School of Business and Industry, U. of Wichita. Firm is in the Dupont Circle Bldg. Page 94 • April 29, 1957 Broadcasting • Telecasting